Transcript In a Matter of Minutes….

Internet Safety for Your
Business – Monitoring
Your Digital Reputation
Tami Norris
Custom Training Solutions
a division of Northwest State Community College
Archbold, Ohio
Toledo, Ohio
In a Matter of Minutes….
500,000,000 FB Users
Their Friends
Their Friends
My Friends
FB Post
Agenda
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Digital Reputation Management – Definition
Pros & Cons of Social Media
Tools for Monitoring
Social Media P & P
Privacy Settings
Digital Reputation Management
• What is being said about you/your business/your brand
online?
• Is it accurate?
• Do you need to address that or not?
Does Anybody Really do This?
To effectively monitor the online brand reputation of its six different Las Vegas Shows, the
marketing team at Cirque du Soleil looks for:
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Customer Experiences Cirque du Soleil considers its customer experience to encompass
everything from purchasing the ticket to when they leave the theater. They look online for
both good and bad customer comments relating to any part of the overall experience so
they can address concerns and build strong brand connections.
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Information Accuracy The team looks into any negative online mentions of Cirque du
Soleil to correct any inaccurate information.
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Brand Mention Wording With six different shows in Las Vegas, Cirque du Soleil’s
marketing team wants ensure each show is getting mentioned distinctively and not under
the Cirque du Soleil umbrella term.
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Sphere of Influence The team looks for indications of how far and wide mentions of
Cirque do Soleil spread, to see if one blog post mention can spread into social networks,
bookmarking sites or even mainstream media.
http://www.toprankblog.com/2008/11/pubcon-online-reputation-management/
Social Media in the Workplace
PRO
CON
The conversation is happening whether you are taking part
in it or not…
Shouldn’t you at least be aware of it?
Monitoring Tools -- Which One is Right for You?
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Why do you want to use it?
How much time do you have?
How web savvy are you?
What are your peers/competitors/customers using?
Do you want to pay or use a free resource?
Who will manage it?
Web Search Tools
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Traditional search engines: Bing, Google, Yahoo,
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Namechk allows you to see if a name is being used on a social media site. www.namechk.com.
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Google Alerts allow you to save searches of news, groups, web, video and/or blogs.
www.google.com
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Alterian SM2 monitors conversations, and, potentially; competitive information through social
media channels. Their free version is called “Freemium” http://socialmedia.alterian.com/
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Board Reader also a forum search engine; but it includes pictures and videos posted in forums,
as well as Twitter and other microblogs. Visit http://boardreader.com.
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Omgili is a forum search engine and it lets you search communities, message boards and
discussion threads. Omgili's search features make it a powerful tool. http://omgili.com.
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Social Mention is similar to Google Alerts as it can send you email updates, but the focus is on
social media sites, socialmention.com/alerts/
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The focus of Technorati is blogs.. www.technorati.com
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Trendpedia search blogs and compare results for up to 3 topics at once. www.trendpedia.com
Namechk
Twitter Search Tools
• Monittor allows you to view real-time tweets on Twitter
for up to three topics and optionally limit your search to a
specific geographic region. www.monitter.com.
• Trendistic, trendistic.com, allows a scan of Tweets on a
topic and provides an accompanying graph to help
illustrate trends.
• TweetDeck www.tweetdeck.com is a powerful
application that allows you to save several searches of
Twitter conversations and view them on your computer,
iPhone or iPad.
• Tweet Scan allows email alerts and can create a backup
of your Twitter account, www.tweetscan.com.
Monitter
Monitoring Tweets
Search Customer Compliments/Complaints
• Angie’s List is a tool for finding reputable service
providers. There is a fee for you to join.
www.angieslist.com
• Yelp is meant for local services or destinations. You can
also use Yelp to find reviews of everything from doctors
to tennis pros to parks and museums. It is free to join.
www.yelp.com
• YouTube is actually becoming a popular search engine
and forum for venting about consumer experiences
www.youtube.com
Yelp
YouTube
Social Media Privacy
• Don’t post anything that you…
• Wouldn’t want a customer to see
• Wouldn’t want a competitor to see
• Discussion: Creating policy regarding Social Media and
your company
Control Who Sees Your Posts
Questions?
Thank you
• Tami Norris
• [email protected]