Transcript Kein Folientitel - Transport Learning

MOBILITY MANAGEMENT INTRODUCTION
MOBILITY MANAGEMENT & TRAVEL AWARENESS
INTRODUCTION
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MOBILITY MANAGEMENT INTRODUCTION
DEFINITION
Travel awareness and Mobility management activities are ”Soft
Policy” approaches.
They can be used as independent activities but also together with
”Hard policies” like infrastructure investments.
Here it can maximise the benefits of the investments.
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MOBILITY MANAGEMENT INTRODUCTION
DEFINITION MOBILITY MANAGEMENT
Mobility Management is primarily a demand-oriented approach to
passenger and freight transport that involves new partnerships and a
set of tools to support and encourage a change of attitude and
behaviour towards sustainable modes of transport.
These tools are usually based on information and organisation, coordination and require promotion.
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MOBILITY MANAGEMENT INTRODUCTION
OBJECTIVES OF MM + TA
•to encourage a change of attitude and behaviour towards greater use of sustainable
transport modes, i. e. pt, walking, cycling and intermodal combinations
•to improve (sustainable) access for all people and organisations by strengthening the
conditions for sustainable modes
•to satisfy mobility needs via a more efficient and integrated use of (existing) transport
and land use infrastructure
•to satisfy mobility needs via a more efficient and integrated use of (existing) transport
and land use infrastructure
•to reduce traffic (growth) by limiting the number, length and need of motorised
vehicle trips
•to improve co-operation between transport modes and facilitate the interconnection
and inter-operability of existing transport networks
•to increase the economic efficiency of the entire transport system
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MOBILITY MANAGEMENT INTRODUCTION
SKILLS AND OBJECTIVES OF THIS SESSION
•To realize the context between hard policies and soft policies and to see
the value and impact of Travel AwAreness and Mobility Management
•To realize transport problems on site level and to define these problems
•To set up an analysis and implementation programme for these sites and
situations
•To get knowledge on good / best practise case studies
•To find out possible fields of activities for each of you
•Advertising of tenders for transport related awareness campaigns and
guidance of the contractors of the tender
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MOBILITY MANAGEMENT INTRODUCTION
MOBILITY MANAGEMENT IS / IS NOT
MM+TA is
MM + TA is not
Organisation
big Infrastructure (building)
Marketing
Infrastructure technology
Image
Vehicle technology
Quality
traffic system management
Information
Legal frame conditions
Awareness
Fiscal Frame conditions
Motivation
Services
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MOBILITY MANAGEMENT INTRODUCTION
DIFFERENCES BETWEEN MM AND
INFRASTRUCTURE MEASURES
MM MEASURES
INFRASTRUCTURE
MEASURES
cost-effective
expensive
quick to implement
long term
implementation
easy to modify
difficult to modify
good support for
infrastructure measures
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