Understanding Media Literacy

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Transcript Understanding Media Literacy

Literacy for Learning:
Media Literacy, Visual Literacy, and
Information Literacy
Sarah Carter, Carrie Donovan & Monique Threatt
Indiana University Libraries: Librarians’ Day
June 1, 2007
Libraries & Literacy
 A legacy of literacy
 Multiple literacies
 21st Century literacies
 Student success
 Lifelong learning
 Fad or forever
Information Literacy
 Information literacy is a set of abilities
requiring individuals to recognize when
information is needed and have the ability to
locate, evaluate, and use effectively the
needed information.
American Library Association. Presidential Committee on Information Literacy. Final Report. (Chicago:
American Library Association, 1989.)
IL Standards/Practical Application
Determine information need
Think about research topic,
brainstorm keywords
Access information
Search relevant resources
Evaluate information
Be thoughtful about who’s
talking to you and why
Incorporate information
into one’s knowledge
base
Read, learn, understand the
topic
Use information accomplish
a specific purpose
Create a product all your own
Use information ethically
and legally
Working within copyright
guidelines and citing
information as needed
Evolution = Revolution
The changing nature of
information
Visual
interpretations
of Text-based
Information
Making the Connection
 Information Literacy
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
Skills required to find, evaluate, and use information
Information Literacy leads to lifelong learning
 Visual Literacy


Ability to create as well as to interpret images
Lifelong learning is enhanced when information is produced
and presented visually
 Media Literacy
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Knowledge required to understand, use and create
messages from a variety of media sources
As information is increasingly conveyed with moving
images, media literacy is key to lifelong learning
Opening Our Eyes:
Teaching Visual Literacy
Literacy for Learning
Indiana University Libraries Librarian’s Day
Sarah Carter
June 1, 2007
Definition
Visual literacy is the ability to comprehend
and use images critically, including the
ability and express oneself in terms of
images.
What does visual literacy mean to a
librarian?
•KNOW
•ACCESS
•EVALUATE
•INCORPORATE
•USE
•ETHICS/LEGAL
Materials
 Maps
 Diagrams
 Advertisements
 Artwork (2D & 3D)
 Photographs
 Moving images
Why Teach Visual Literacy?
 Journalism
 Art History & Studio Art
 Business
 Communication and Culture
 English
 Film Studies
 Theatre and Drama
Case Study
 KNOW: Determine
keywords (marriage,
husband, wife, matrimony,
wedding) from the topic
(Gender roles and
marriage) and
 ACCESS: Suggest DIDO and AP Photo Archive
 EVALUATE: source, basic elements of design, emotional and
psychological effects, representational vs. symbolic messages
Case Study
 INCORPORATE: Synthesize
how this information is
framed within our personal
knowledge base
 USE: Help students transfer images into project direct to
further sources on iconography, cultural issues
 ETHICS/LEGAL:

Van Eyck, Jan, 1434. The Arnolfini Marriage. Database online. DIDO.
http://www.libraries.iub.edu/scripts/countResources.php?resourceId=70. Accessed
“Gee, Toto, I don’t think we’re in
Kansas anymore” – Dorothy Gayle
Intro to Media Literacy
Literacy for Learning
Indiana University Libraries Librarian’s Day
Monique Threatt
June 1, 2007
“It’s Elementary, My Dear
Watson”
What is media literacy? Incorporates definitions
outlined in information and visual literacy – to
access, analyze, evaluate, and create messages
for a specific outcome.
Why teach media literacy?
Cinema
Television
Welcome to
Wikipedia
the free encyclopedia that
anyone can edit.
1,753,014 articles in English
Radio
Newspaper
Goal
To promote autonomy through
the development of analysis,
reasoning, communication and
self-expression skills.
Hobbs, Renee. Media Literacy and the ‘Big Tent’
“If you build it, they will come”
Flow of InformationProcessing Tasks
InformationProcessing Tools
Potter, W. James. Media Literacy.
Meaning
Construction
Competencies and Skills
Personal
Locus
Decisions
Motivated
Knowledge
Structures
Meaning
Matching
Filtering
Media
Effects
Media
Content
Media
Industry
Real
World
Self
Key Questions to Ask when
Analyzing Media Messages
 Who made the message?
(authors & audiences)
 What techniques are used? What points
of view are presented or omitted from
the message? (messages & meanings)
 When was this made? Is this credible?
(representations & reality)
Alliance for a Media Literate America:
http://amlainfo.org
“Fasten your seatbelts, it’s
going to be a bumpy night”
Case Study:
Analyze and Evaluate
Lights, Camera, and Action!
Librarian’s Role: Tips and Tricks
 Be a presence:
consult, collaborate, advertise
 Be informed:
read widely, keep up-to-date,
Citations, Copyright
 Be an advocate:
exhibit student work, teach,
access policies
In a nutshell….
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literacy tools for learning