Transcript Community-based Training & Micro

Micro-Enterprise Development
Strategy and Support Mechanisms
New Delhi: 22nd June 2011
Kudumbashree, Kerala
Kudumbashree
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Poverty Eradication Mission of Government of
Kerala
Started in 1998
3-tier Community Organization structure
embedded in local self governments
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Neighbourhood groups
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Area Development Society (Ward level)
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Community Development Society (LSG level)
State and District Missions to support and
facilitate functioning of CBO
Kudumbashree - Coverage
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LSGs – Total - 1043; Rural - 978
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CDS –
Total - 1061; Rural - 977
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ADS –
Total - 17,956; Rural - 16012
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NHG –
Total – 2.07 lakh; Rural – 1.86 lakh
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Families–Total – 38.57 lakh; Rural – 34.36 lakh
(~ 50% of the families in Kerala)
Structural flows
• CDS sub committees
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Micro finance
Micro enterprises
NREGS and collective farming
Social development
Infrastructure
• ADS
• Members given corresponding responsibilities
• NHG
• Income generation activity volunteer
• Health and education volunteer
• Infrastructure volunteer
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Kudumbashree - Activities
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Micro Finance
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Thrift & Credit
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Bank Linkage, Interest Subsidy, Matching Grant
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Financial Literarcy
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Audit & Account
Kudumbashree - Activities
• Collective Farming by women groups
• Women collectives for food security
• Cultivation of land on lease by forming joint liability groups of
women farmers
• From Unskilled labourer to producer - cultivator
• Convergence of local government agricultural support
interventions
• Scientific mode of cultivation and better know how of scientific
cultivation practices
• Have a say on the produce- price, what to produce, when to
produce, how to produce
• 25000 hectares of land under cultivation through
Kudumbashree intervention
Kudumbashree - Activities
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NREGS
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ADS (Ward-level) functioning as mate
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Involvement in registration, job-card issue
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Social Audit
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Integration with agricultural interventions by
Panchayat and Krishi Bhavan.
Eg: Perambra Grama Panchayat – conversion of
140 acres of fallow land.
Kudumbashree - Activities
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Micro Enterprises
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Individual & Group enterprises
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Special enterprises
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Collectives/Consortia
Kudumbashree - Activities
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Samagra – Value-chain based enterprise model
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One activity on a large scale targeting poor women with
support across the value chain
Comprehensive development of either an agricultural
produce or an industrial product or a traditional job
An all inclusive programme encompassing all the
components from production to marketing
local governments facilitated to develop projects and
converge resources
Community network support in implementation
Coordinated negotiation for bank finance
Samagra- Collectives
• Pineapple project of Ernakulam district
• Joint project of LSGs, Kudumbashree and Private
Company
• 3115 women as cultivators
• 1250 ha under lease land farming
• Technical facilitation for quality produce
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Demonstration farms
Exposure visits
Trainings – follow up visits
Integrated nutrient and pest management practices
Value added products
• Market tie up
Samagra – Nendran Banana
Banana Cultivation Project in Trivandrum
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Kudumbashree , 3 tier Panchayath and private partner
Project worth Rs 40.60 crores - 58 Panchayaths -3 phases.
2400 ha - 30000 women farmers
Phase I - 1780 ha under Nendran Banana - 13000 farmers
Dist Panchayat -Set up Bio-control lab, tissue culture lab and
soil testing lab.
• Adopted various scientific cultivation practices like IPM, INM
etc
• CDS role in bank linkage, provisioning of master trainers
• Panchayat support for land identification, coordination and
monitoring
Samagra- Collectives
Outcome
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Assured market
Controlling Costs of production
Technical and technological know-how- theory into practice
Scientific cultivation practices
Support of the Technical institutes
Good bargaining power
Transformation from unskilled to skilled labourers/ entrepreneurs
Role clarity
Specialization
Value chain
Support of the community
Enterprise-Convergence
Nedumpana Panchayat
•Panchayat initiative for
garment cluster
•Convergence effected
•Industries department women
development fund for
machineries
•Panchayat fund for infrastructure
•Kudumbashree fund for
management support, training
•CDS mobilisation of
beneficiaries, coordination
Kudumbashree - Activities
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Marketing
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Monthly-Weekly-Daily markets at LSG level
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Festival fairs; exhibitions
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Home Shop
Marketing Collectives
Community Marketing Network – Home shops
• Institutionalization of local markets for producers
• Local Production- local marketing- local consumption
• Opens new doors for marketing involving poor women of the
locality
• Production units linked to local network through home shopswomen who take orders and deliver products in the
neighbourhood (ward as unit)
• professional management team to oversee logistics of
production and distribution
• Localised branding and quality standardisation
• Sales on predetermined commission basis
LSGs and local markets
• Organisation of monthly and weekly markets for sale of
kudumbashree products
• Special fairs during festivals, exhibitions
• LSG infrastructure, promotion and supervision
• Link up with cultural programmes for visibility
• Vegetable stalls set up by panchayats for local sale of
produce
Market -Converegence
We started with the
monthly market, and then
went on to weekly markets
for the products from our
panchayat. The panchayat
provided us with a pick up
truck and shopping lot and
now we run daily markets
CDS Nedumkandam
Kudumbashree - Activities
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Social Development
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Destitute Rehabilitation
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Special schools for mentally challenged children
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Balasabha – Children's forum
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Special Projects for ST communities
Kudumbashree - Activities
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Women's Empowerment
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Gender Self-Learning Programme
CBO Strengthening
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Bye-laws & Election rules
Support for convergence of resources
Organization management support
Internal accountability & collective responsibility
Capacity Building
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Most critical activity in the Kudumbashree
system
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Multiple areas – livelihoods, social development,
gender, organizational development
Multiple stakehoders – NHG members, CBO
leadership, LSG leadership, Officials, Resource
Persons
Multiple approaches – Institutional training, inhouse professional training groups, CRP system,
Individual experts
Community-based CB – Resources
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Resource Persons at various levels - volunteers
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Training Enterprises
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20 units conducting multi-disciplinary training
43 KAASS units of 356 trained accountant-auditors for bookkeeping
MEC
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Micro Finance – 26,000 persons
Social Development – 3,500 persons
Gender – 52,000 persons
300 persons, in 29 MEC groups
Master Trainer micro-enterprises to train/mentor new units
Master Farmers for collective farming (MKSP)
From individual to collectives
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Collectivization of trainers
– Started off with individual resource persons
– Gradually formed into groups
– Enterprise form
Collectivization of enterprises
– Bringing together of scattered enterprises in the
same sector (garments, IT etc.)
– Formation of Consortium at State level
(member owned and controlled)
Collectivization of MEC
– Groups of MEC at District/Sub-district level
Community-based Enterprise
Support System
The Kudumbashree Experience
Micro Enterprises in Kudumbashree
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~ 15,000 enterprise units; ~60,000 members
More than 100 different types of enterprises
Production to Consumption interventions
Consortia
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Garment Consortium (Kadambari)
Nutrimix (nutrition supplement) Consortium
(Amrutham)
Consortium of IT units (Unnati)
Marketing interventions
ME Sector - Needs
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Appropriate orientation and training for new
entrepreneurs
Timely availability of managerial and technical
expert support
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Identification of business opportunities
Preparation of bankable business plans
Ties for backward-forward linkages (technology,
market, finance)
Specialized training
Strengthening CBO network to deal with
economic/business issues effectively
Building support systems
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Business Management expertise available in
the market
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Expensive, not always available
Difficulties in understanding context of pro-poor
businesses
Alternative - develop bare-foot business
management consultants
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Micro Enterprise Consultant - MEC
MEC System
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Started in 2004
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Strengthened from 2009 onwards
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~300 MEC active at present
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29 MEC groups formed in 2011
MEC
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Young men and women from families of NHG
members
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Identified by CDS, selected by District Mission
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Orientation training by EDII, Ahmedabad
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Specialized business management training for
select MEC (CREAM Training)
Business management training for other MEC
by Master Trainer MEC (TEAM Training)
Services provided by MEC
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For establishing new enterprises
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Support CDS in identification of entrepreneurs
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Preparation of business plans
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Support for existing enterprises
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Support to entrepreneurs for bank liaison, machinery purchase,
market linkages, product quality assurance etc.
Support for licensing, product diversification, market expansion,
book-keeping, financial statements etc.
Training
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New entrepreneur orientation & training
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Performance improvement training for existing entrepreneurs
Services provided by MEC
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Support to CBO Structure
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Identification of entrepreneurs, business opportunities
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Preparation of enterprise inventories
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Conduct of monthly/weekly markets, fairs
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Co-ordination with different departments/agencies
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Preparation of GP level Livelihood Development Plan
Support to Kudumbashree Mission
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Conduct of surveys and studies
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Conduct of training programmes
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Feedback on enterprise issues
Remuneration for MEC
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Paid by entrepreneurs
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Rs.500 for business counselling
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Rs.250 for book-keeping
Paid by Kudumbashree Mission
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0.5% to 1% of project cost – for business plan
preparation
Rs.350 per day faculty fees for training
Rs.250 per month per unit for follow up visits to new
enterprises
MEC groups earn revenue by providing training
services to other agencies/departments
Monitoring of MEC mechanism
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At CDS level
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Regular review of working of MEC support
Bi-annual report of services provided by MEC group
to District Mission
At District Mission level
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Monthly report by MEC group
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Bi-monthly review meeting at District level
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Bi-annual joint review of CDS and District Mission
Detailed guidelines issued by State Mission
Thank you!