Transcript Document

In Today’s World I Have
Found There is Only One
Reliable System to Find
Qualified Leads and Turn
Them Into Listings.
I Will Walk You Through
The Entire System I Use
Step-by-Step…
What is the BIGGEST Challenge
you face in your real estate
business?
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Your Broker?
Time Management?
Lack of Systems?
Motivation?
How about lead generation? For most of you, this is the #1
problem and biggest obstacle to growing your business?
Because the truth is, once you get face-to-face with a Prospect
you’re pretty darn good aren’t you? Of course you are.
So the problem is, “how do you get
more “at-bats”, more “opportunities”
to get “face-to-face” with potential
buyers and sellers”?
And equally important is, “How do you
find potential buyers and sellers
before the competition does”?
For our purposes today, I am going to refer to
Seller Leads and Listings only.
Now, to make sure you really understand how I
go about generating massive seller leads I will
use a fishing analogy. It will make it easier to
understand. Now, I am not a huge
“FisherPerson” myself but it makes for a great
analogy.
If we were going to go fishing we would need to
do some homework such as:
• The type of fish we want to catch.
• Where we would find this type of fish.
• What kind of bait we must use to catch them.
Everyone agree?
Now, let’s translate that to potential Sellers:
The first thing we would want to do if we want to
find them in abundance is figure out how to do
that.
So, we start by asking ourselves, “What do we
know about potential Sellers in general?”
Well, we know that when someone buys a home,
they re-sell it on average approx. every 5 years,
right?
Now, it may be slightly more in your market but
for this discussion, let’s call it 5 years.
So, if we are going to “fish” for potential home
sellers and want to spend our time and money
wisely…
We could start by asking the title company to
give us a list of every homeowner in a
specific area or maybe an entire city, that
have owned their homes from 4 – 6 years.
Why?
Because they have the highest probability of
doing something don’t they?
We also know that approx. 10% of all
homeowners sell there home every year. So,
if that is true we should increase our results
by marketing to those that are coming up on,
or, are just past the average time (5 years)
they wait to sell their home.
Now what?
Since we have now identified where Sellers
are swimming, we need to use the right bait!
So, what do we know about people when
they first start thinking of selling their home?
Well, shortly after they start thinking about
selling, they think to themselves, “Gee, I
wonder what my home is worth?”.
Shortly after that they ask themselves, “How
could I found out without having to pay for an
appraisal or worse, having to speak to a real
estate agent that will pester me to list with my
home with them”.
Along comes your marketing message…
Home Buyers Race to Beat Interest Rate Hikes…
Find out What Your Home is
Worth in This Red-Hot Market!
Your FREE Market Valuation Will Include…
•
An estimate of your homes current value
•
Facts of Record on the most comparable
Go to: FREEHOMEVALUATION.COM
homes that recently SOLD .
• Did you know that appraisers use the Multiple
Listing Service to determine what your home is worth.
• With this new service you can get access to the
same information appraisers have.
• Just enter your information on the form to the right
and get instant access to your homes value FREE
of charge.
• An Offer to have a comprehensive Total Market
Overview Performed on your home FREE of Charge
Go to: FREEHOMEVALUATION.COM
We offered them something we know has value
to the those in this group that are thinking about
selling either now or the very near future.
Does that make sense?
Next, we must make it easy for them get this
“Value Offer” (CMA) we made to them.
Why?
Because if we don’t make it easy for them, they
won’t do it. Make them call you, forget about it.
Therefore, we send them to a place that makes
it very, very easy for them to get the
“Something of Value” we offered them…
We Send Them to a
2 – Step Lead Capture Website
Step 1 of 3 Steps
Step 2 of 3 Steps
Step 3 of 3 Steps
Let’s Recap What We’ve Done So
Far:
Step 1 – We secured a list of home owners who have
owned their home from 4-6 years.
Step 2 – We sent them an oversized Postcard that
made a “Value Proposition Offer” using the FREE Home
Valuation Service.
Step 3 – We made it easy for them to take us up on
our V.P.O. by sending them to a “Lead Capture Website”
which secures their name and email address so we can
follow up and follow-through with them..
Important Point - The people that respond just
happen to be the very group of people we want to
identify before anyone else does. Potential Home
Sellers.
Remember, this is a step-bystep system so let’s continue
with the rest of the steps…
Notice the Lead Capture Website uses
the exact same Headline used in your
Postcard. It also has a few additional
features worth pointing out such as:
• There are no external links to distract.
• The First Step asks for minimal info.
• Step 2 uses an “oh, by-the-way tactic
that works perfectly to secure the info
we need to do our Home Valuation.
Law of Consistency says…
Hang on, there are a few more special
features this Lead Capture Website provides
such as:
• Their personal info is auto-added to my
database.
• Upon every sign-up I am alerted via text and
email message with their info and the lead
source.
• Instantly an email marketing campaign
begins sending a series of short, relevant
email messages from me, every 3 to 4 days
until every Prospect either lists, buys, dies or
tells me to stop…at least once.
Important Point: The email messages you
send must be short, conversational and
continue to offer to deliver valuable information
such as tips and traps to avoid in the home
selling process.
Say nothing about yourself. If you tell them how
great you are or write lengthy, rambling,
messages or force them to “commit” before
they are ready, they’re GONE!
If you follow this formula you will develop a
relationship with your Prospect.
What all of this does for you is to position
you as a “TRUSTED ADVISOR” vs. a licensed
commissioned salesperson.
Let’s Recap and Fill in a Few
Important Actions You Must Take:
Step 1 – We secured a list of home owners who
have owned their home for 4-6 years.
Step 2 – We sent them an oversized Postcard
that made a “Value Proposition Offer” using the
FREE Home Valuation Service.
Step 3 – made it easy for them to take us up on
our offer by sending them to a “Lead Capture
Website” which asks for their name and email
address in exchange for the FREE Home Valuation
Service.
Important Point - The very people that respond
just happen to be the group of people we want
to find before anyone else does.
Step 4 – You Send them their Home Valuation
while at the same time you email messages
develop a relationship with your New Prospects.
Step 5 – Never try to force Prospect to do
business with you until they are ready. Never tell
them about yourself. Focus on their favorite
subject…themselves.
Law of Reciprocity
Step 6 – Deliver, Mail or Email your Pre Listing
Package to Every Seller Prospect.
Follow up and follow through until they list,
buy, die or tell you to stop!
Did you notice how 80% of this system is
automated?
YOUR JOB IS TO OFFER
“SOMETHING OF VALUE TO
TARGETED GROUPS OF
POTENTIAL PROSPECTS USING
ALL OF HE FOLLOWING:
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Postcards
Flyers
Back of Your Business Cards
Craigslist
Facebook Business Page Posts
Tweets
YouTube videos
In Your Blogs
All of your marketing should offer
Something you know has value to your
Prospects!
Let’s Look at Some Specific Examples…
Don’t Give
Your Home
Away in
To:
the
Hottest
Market We’ve
Had in a
Decade…
Targeted Postcards
Before You Give Your Home
Away, Why Not Find Out
What It’s Really Worth…
Get a FREE, no obligation, Home Valuation on your
home WITHOUT having to go through a real estate
agent. Go to:
http://MarketValueDirect.com
Learn the truth about your home’s current market
value BEFORE you sign anything or give it away.
It may surprise…even shock you.
Don’t List
Your
Home
For Sale
Until You
Do This…
To:
Targeted
Postcards
Your Home Is Worth A Lot More
Now Than When You Bought it…
If You’re Planning On Selling Your Home In The Next
12 Months...
Don’t Sign Anything Until You
Get the “7 Critical Questions to
Ask Every Agent Before You
Sign Anything”.
This Powerful Booklet is FREE of Charge and There
is No Obligation. Simply go to:
http://ListingInfoDirect.com
Targeted
Postcards
“Don’t Sign Anything Until You Know
the “7 Critical Questions to ask EVERY
Real Estate Agent BEFORE you Hire
Anyone to Sell Your Home!”
There are 7 critical questions you must ask every real
estate agent you interview for the job of selling your
home. These questions may surprise, even shock you.
The answers to these questions will tell you which agent
to choose to list your home with and can get it SOLD!
Get a free copy of the guide to interviewing a real estate
agent At…
7Criticalquestions.com
“Your Home Did Not Sale”
Do You Know Why and Why So Many Realtors
are Calling You Now? Where Were all These
Agents When Your Home was On-The-Market?
“I Will Tell You Why Your Home Didn’t Sell and Exactly
What You Must to Do to Get It SOLD!”
Flyers
I will even tell you how to STOP all the calls from Realtors. I have
Prepared the “Home Sellers Guide” that will show and tell you
everything you need to know to make an informed decision about
selling your home.
It is FREE to you with no obligation, no hassles and no one you
have to speak with to get it. Get Your FREE copy of the
“Home Sellers Guide” by going online to:
HomeSellerGuide.com
Stop the Insanity and Get Your Hands on the Truth!
How Much is Your Home really Worth?
Find out What Your Home is
Worth Online Right Now for FREE!
Your Market Valuation Will Include…
•
An estimate of your homes current value
•
Facts of Record on the most comparable
Go to: FREEHOMEVALUATION.COM
homes that recently SOLD .
• Did you know that appraisers use the Multiple
Listing Service to determine what your home is worth.
• With this new service you can get access to the
same information appraisers have.
• Just enter your information on the form to the right
and get instant access to your homes value FREE
of charge.
• An Offer to have a comprehensive Total Market
Overview Performed on your home FREE of Charge
Go to: FREEHOMEVALUATION.COM
HE DID IT AGAIN!
“The Hard Working Nice Guy”…
Just SOLD Another Home in Your Area For Top Dollar and in Record Time.
FREE ONLINE MARKET VALUATION Find out what your home
is really worth in the fastest changing market we’ve had in over 2 decades.
No Hassles. No Pressure. FREE Service. Go to:
MyHomesValue.com
If your home is currently listed for sale with another real estate broker, please disregard our active marketing efforts.
“I Will Sell Your Home
in 21 Day’s or Less…
GUARANTEED!”
Find out instantly if your home
qualifies for our “Guaranteed
Sale” program.
GuaranteeSalePlan.com
FREE LIST OF HOMES
New FREE Service Now
Available Online. A List of
Properties Matching Your Home
Buying Criteria Emailed to your
Inbox the Minute They Hit the
Market. No obligation.
FreeHomeFinder.com
Back
of
Business
Cards
Front/Back
Business
Cards
Facebook
Biz Page
Tabs
Facebook
Biz Page
Posts
Twitter
All Of Your Marketing Should Offer
Targeted Groups “Something Of Value”
With A Call To Action Sending Them
To Your Lead Capture Websites.
Lead Capture Website Must:
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Match your Marketing Message
Collect their name and email
Add Prospect Info. to your database
Alert you when New Prospect is added
Auto sends a series of email messages every
3-4 days over time
Allow Prospect to Text Message you
Allow Video
Instant Downloads
Publish to Facebook Business Page
Lead Capture Websites
2-Step Lead
Capture
Websites
FIRST-TIME EVER REVEAL OF
MY NEW “ADDRESS GRABBER”
CAPTURE SITE:
Page 01- Step 1
Page 01 - Step 2
Page 02 Step 3
INSTANTLY, THE PROPERTY
ANALYSIS IS FULLY REVEALED
IF THERE ARE PHOTOS AVAILABLE IT
ADDS THEM TO THE BOTTOM OF THE
ANALYSIS LIKE THESE:
The System I use is called:
Client Creator and is available online
at http://ClientCreator.com
Now, for my Gift to all of you today:
I have arranged for you to get 30
days FREE of Charge and all
Set-up Fees are Waived.
To Get This Special Deal You Must
Use The Following Promo Code:
freefor30
Here is What You Get at ClientCreator:
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10 Activated Lead Capture Websites
Video templates
Publish to Facebook Biz Page as “Tabs”
Fully Editable
Instant Download Capability
21 Pre Written Complete Email Marketing Campaigns
Fully Editable
Create Unlimited Email Campaigns/Messages
Create Unlimited Lead Capture Websites
Vanity URL Shortener/Creator
Easy Import/Export Function
Client Database
Instant-add all Prospects to Your Database
Auto Email Messaging
You can modify, change or create all message
Instant Text Messaging Capable
Email Stationary
All Marketing Materials are Included
Complete Video Training Gallery and ongoing Training
YOU GET A SYSTEM THAT ACTUALLY WORKS!
How much is it after 30 days?
$49.97 per month.
That’s it! No hidden charges. I have PAID
that much for an Auto-Responder System
by Itself!
Important Note: This System is not
associated with Resource Dynamics so if
you have questions please send them to
me or clientcreator support systems they
have enough to do at Resource
Dynamics. They are the Best.
But Remember when you go
to:
http://ClientCreator.com
Be sure you use the
PROMO CODE:
freefor30