Transcript Persuasive Writing - Rock and Roll Poet

Persuasive Writing
Selling Laugharne
A key to successful persuasive writing is to learn the
techniques
How many can you think of?
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Exaggeration
Invitation to think positively
Assertion – point of view expressed as a fact
Use of appealing descriptive language
Addressing the reader directly
Appeal to the senses
Appeal to the heart – emotive language
Appeal to the head – statistics (hard evidence) and opinion (soft
evidence)
• Incentive – rewards and offers
Features of good persuasion
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Make it sound as if it is important
Appeal to feelings and emotions
Threaten that their failure to act will be crucial
Use rhetorical questions
Make use of three-part lists, e.g. three emotive words, three reasons
Use strong adjectives( ‘best’ ‘stunning’) and verbs ( ‘must’ ‘should’)
Use first person to make the argument strong and use second
person to involve the audience
 Organise your writing into paragraphs and link ideas with
connectives = however, although, whereas.
Your task is to write a persuasive speech
encouraging people to visit Laugharne
© Garth Newton
Class Discussion: Creating a success
criteria
• Think: What do you think must be covered to be
successful?
1 minute individual thinking time
• Pair: Discuss your ideas with your partner
2 minutes paired discussion time
• Share: Share ideas as a class
What do we need to include?
Persuasive Language
Tripling
Rhetorical Questions
Emotive Language
Listing
Imperatives
Facts and Figures
Directly address your audience
Unite the audience and the reader
Superlatives
Quotations
Repetition
Use at least one example of each of the
language techniques listed opposite;
Follow a logical structure;
Show personality to engage the reader;
Vary your vocabulary;
Make reference to your research;
Write a strong conclusion to your speech;
Give your opinion but always support it
with evidence/explanation;
Give examples or tourism details where
appropriate.
Pair Work
• Discuss what you think is key to encourage
people to come to Laugharne;
• Complete the planning sheet ‘Selling
Laugharne’.