Transcript Document

Prepared for:
Mr. and Mrs. Jones
123 Main Street, Doylestown, PA
Copyright MMV. This publication is confidential to Richard A. Weidel Corporation and its Associates. No part of this
publication may be reproduced in any form, or by any means without prior written permission from the publisher.
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Thank You
For This Opportunity
I would like to assure you in advance that you are working
with a Real Estate professional and I will strive to meet all
your objectives, including selling your home at the best
possible price in the shortest amount of time.
You will find information on my company and background that
should help you appreciate that you will be represented by an
Associate and organization with a rich history of knowledge
and experience. We are experts in marketing Real Estate to
achieve the objective of finding the best qualified buyer for
your home.
I welcome the opportunity to serve your Real Estate needs and
ask that you contact me with any questions, now or during the
on-going home marketing/selling process.
Thank you for your time and consideration.
Your Name
Sales Associate
Direct: (000) 000-0000
E-mail: [email protected]
Web: weidel.com/firstname.lastname
Office Address
City, State Zip
Office: (000) 000-0000
Sincerely,
Your Name
Sales Associate
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Personal Qualifications
Dedicated to Providing the Highest Level of Quality Service
Professional Credentials
 Licensed REALTOR® Since 1995
 Member of the National Association of REALTORS®
 Member of the New Jersey Association of REALTORS®
 Member of the Mercer County Association of REALTORS®
 Member of TREND Multiple Listing Service
 Certified Relocation Counselor
Professional Achievements
 Weidel Million Dollar Sales Club, Since 2000
 NJAR Circle of Excellence, Since 2002
Personal
 Dedicated to providing the best possible professional and quality service
 Priorities include a high degree of quality and control of successfully executed sales
Web Site
Please visit my Web site at www.Weidel.com/Agent.Name:
 View over 100,000 local listings in NJ, PA and DE and over 3 million homes worldwide
 Find local community and school information, make appointments to preview homes, get open house
directions, title and homeowner’s insurance quotes and calculate your mortgage
My site also offers an advanced level of marketing for your home
 A unique URL address (ex: www.weidel.com/123456) for your property
 Weidel listings appear first in property searches with a special location under
“FEATURED LISTINGS”
 Custom brochure (download, print or e-mail)
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Testimonials
“ One of the best in the business!”
“Joe is very professional, honest and upfront in how
he conducts his business. He offers his clients experience,
knowledge and creative marketing.”
“ We're proud that Joe has been a loyal Weidel associate and
continues to be a Top Producer, year after year.”
“Joe offers top notch service and always works
in the best interest of the client.”
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A Tradition of Premier Service
Excellence in Client Satisfaction
for Over Three Generations
Richard A. Weidel
President
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Selling Your Home With Weidel
We Manage All the Details From Start to Finish
Individual Consultation
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Determine your priorities and objectives
Review Agency choices
Present a marketing proposal
Establish a pricing strategy
List with your Weidel Sales Associate
Customized Marketing Plan
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Home enhancement recommendations will be suggested to make your home
more marketable and attract a better price
A schedule of comprehensive marketing activities will be implemented
Property will be introduced to Brokers and prospective Buyers
Results of marketing activities will be reviewed
Modifications of marketing plan and pricing strategy will be addressed
Offer to Purchase
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Terms and conditions will be presented and reviewed
Negotiation, counter offers and/or multiple offers
Final agreement of terms and price is reached
Transaction Management
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Buyer’s earnest money is collected
Buyer’s loan application is processed
Inspections are conducted
Title search
Contingencies are satisfied
Buyer’s loan approved
Buyer’s pre-closing inspection of property
Review of closing documents
Finalize and close transaction
Recording of title
Relocation of Seller
Possession of property by Buyer
After the Sale
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Help you locate your new home—locally or across the country
Assist you with moving services as needed
Provide resources for other post-sale homeowner needs
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The Weidel Brand Offers You More
Full Service, Enhanced By a Premier Marketing Approach
Five Star Marketing Program
Weidel brings both sides of the transaction
together. Seller’s Broker and Buyer’s
Broker work in concurrence to better meet
your objective—to sell your home!
Two Sides to Professional
Representation
Five Star impacts three key elements of a
successful real estate transaction:
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Professional Representation
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Multiple Listing Service
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Negotiation
Full Service Seller Representation
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Experience to serve as your trusted advisor
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Market Knowledge to serve you in determining the best pricing strategy
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Customized Marketing to serve you in maximizing Buyer showings
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Skilled Negotiator to serve you in meeting your objectives (ex: purchase offers,
contingency results)
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Expert Facilitator to serve you in completion of all details through to closing
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Convenience of One-stop-shopping to serve your relocation, moving, mortgage
loans, title insurance and homeowner’s insurance needs
Everyone Loves to Sell Weidel!
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Local Expertise, Worldwide Presence
Offices, Affiliations and Services Around the World
Weidel’s membership with Leading Real Estate
Companies of the World™ and Who’s Who in Luxury
Real Estate™ provides strength and support, plus a
worldwide network of Referral Associates
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Multiple Weidel Branch Offices and Specialized
Marketing Divisions Located in Central and
Northern NJ, and Eastern PA
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900 Affiliate Branch Offices from New York
City to Philadelphia Metropolitan Areas
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Affiliation with Over 1 Million Sales Associates
through the National Association of
REALTORS®
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A National Real Estate Network of 5,500 Offices
in Over 25 Countries with 160,000 Sales
Associates and $414+ Billion Annual Sales
Volume
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A Worldwide Luxury Real
Estate Network of Over
1,000 Firms and 15,000
Sales Associates
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Local Affiliation with
Over 70,000 Cooperating
MLS REALTORS® and
Boards of REALTORS®
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Mortgage, Insurance and Title Services
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Home Warranty Options
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Exceptional Marketing Vehicles
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Real Estate Pre-licensing School
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Member of Leading Real Estate
Companies of the WorldTM
We Sell More Homes Than Any National Franchise
• 5,500 Offices
160,000 Associates Worldwide
25 Countries
• Over $414 billion annual sales
volume, more than any other
real estate organization
• Nearly $43 billion annual sales
volume in the luxury home market,
20% greater than our closest
competitor
Member of:
Over 35% of all residential real estate transactions involve Corporate
Relocation. Our affiliation with many Fortune 500 and other major
companies from around the world translates into a constant source of
incoming Buyers spanning all price ranges.
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Many Sources Contribute to How a Buyer
Learns About a House For Sale
Yard Sign
14%
Friends / Relatives
8%
Builders
8%
Internet
29%
Knew the Seller
3%
Home Book
or Magazine
1%
Print
Advertising
3%
Real Estate Agent
34%
Ultimately, Nearly 90% of All Buyers
Contact a REALTOR® to
Assist Them in Their Home Purchase
Source: How Homebuyers First Learned About the Home They Bought
National Association of REALTORS ®
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Gain the MLS Advantage
The Weidel Five Star Program:
Target Marketing to Buyer’s Agents
The Multiple Listing Service
is more than just a compilation
of homes for sale—it is the
#1 Marketing Vehicle
capturing the greatest source
of qualified Buyers!
“5STAR” Advantages
Our marketing program motivates
commission-driven Buyer’s Agents.
Sellers gain a unique competitive
advantage over other Brokers’ listings.
Buyer’s Agents Know
in Advance of Showing
Your Home the
Brokerage Fee Offered
Competitive
Distinction
Weidel listings have premium MLS “Shelf
Positioning,” which equals more exposure
Weidel Sellers gain the greatest market
share influence among other Brokers’
MLS Buyer’s Agents
Weidel listings elicit greater demand,
which leads to a faster sale at a higher
sales price
Buyer’s Agents work harder to procure a
Buyer for your home, at your price
Brokerage fees are earned on a
contingency basis. There is no cost
to a Seller to publish a Buyer’s Agent’s
fee in the MLS.
Weidel brings both sides together—the
Seller’s Broker and Buyer’s Broker—to
work in concurrence to meet the objective
of selling your home!
Members of Garden State & TReND MLS.
Real Estate commissions are negotiable and not set by law.
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Newspapers & Magazines
Promoting Your Home to Thousands of Buyers
Our ads are designed to offer a sampling of all types of homes in a variety of price
ranges to attract potential Buyers. When a call is received, Buyers will hear not
only about the home they saw advertised, but all the homes in our inventory that
fit their needs.
Weidel also participates in various national publications to reach even more
potential out-of-town Buyers. Our sample of properties in these publications is
designed with the same objective as our standard advertising—to get Buyers to
contact us, providing the opportunity to promote all our appropriate inventory.
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Worldwide Internet Exposure
Over 95% of Today’s Homebuyers Look
Online to Search for Homes*
More Buyers use the Internet over traditional print
media when searching for a home. Our worldwide
network of Web sites advertises your home to
potential Buyers 24-hours-a-day, 7-days-a-week.
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Weidel.com/Broker Reciprocity
With Broker Reciprocity, we expose your
property to more potential Buyers and Buyer’s
Agents through our Web site and the Web sites
of local Brokers
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Realtor.com
Ranked as the #1 homes-for-sale
site with 20 million page views per day
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LuxuryRealEstate.com
Ranked as the #1 luxury real estate site with
38 million hits per month; foremost
rated worldwide site by Wall Street Journal,
NY Times, Forbes
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ReloHomeSearch.com
Over 2 million homes for sale across the world
compiled by Leading Real Estate Companies
of the WorldTM
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Niche Sites
In addition to our industry-related sites, Weidel is featured and
linked to various community and business Web sites throughout
the region to capture local Buyers interested in our area
*Source: National Association of REALTORS ®
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Personal Web Site
State-of-the-Art Technology Provides
Convenience for Buyers and Sellers
One-stop Shopping
• Over 100,000 local listings in NJ, PA and Delaware
• Over 3 million homes worldwide
• Broker Reciprocity (all Weidel listings, as well as
other Brokers’ listings, updated daily from the MLS)
• "Personal Assistance”
• Local community / school information
• Appointment scheduler to preview homes
• Open house directions
• Title and homeowner’s insurance quotes
• Mortgage calculator
• Pre-qualification for a mortgage loan
An Advanced Level of Marketing for Your Home
• Unique URL for your property
• Weidel listings appear first in property searches
• Special location under “FEATURED LISTINGS”
• Property brochure (download / print / e-mail)
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Direct Mail & Property Brochures
Target Marketing to Reach Potential Buyers
Once your property is listed, we begin a direct mail campaign to our
database of prospective Buyers, other REALTORS® and area residents to
create awareness and generate enthusiasm for your home.
• Property Profile Sheet
An overview of information about
your home, used for Open Houses
and Broker/Buyer inquiries.
• Property Postcards
“Just Listed” postcards are
mailed to the immediate
neighborhood and target
“move-up” Buyers, etc.
• Elegant Flyers
A more detailed description
of your home’s pertinent
information and attributes.
Flyers may be displayed at Open
Houses and given to interested
Buyers and Brokers at showing
appointments.
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Open Houses and Tours
Opening Your Door to Interested Buyers
Open Houses
We help make your Open House work
for you. We assist with tips on how to
best prepare your home for viewing,
greet each guest, screen and pre-qualify
prospects. We then follow up with
potential Buyers and other Associates.
Broker’s Open Houses
We invite local Associates to Broker’s
Open Houses to showcase your home
and share that information with their
buying clients.
Weekly Sales Meetings & Tour
Weidel Sales Associates will be
informed and updated about the status
of your home and have the opportunity
to preview your property during our
office caravan.
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Sample Marketing Activities Calendar
Strategic Activity, Communication and Follow-up
WEEK 1
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Processed and turned in listing paperwork to office
processor, along with initial photograph of front of home
Placed property on Multiple Listing Service (MLS) /
reviewed to verify accuracy
Determined sign placement / directional sign placement
Made necessary keys or install lockbox on property
Set-up photo shoot of interior and exterior of property
Prepared property profile sheet
Presented property to office and distributed property profile
sheet to other Weidel offices and local Realtors
Placed property profile sheet in home, along with Princeton
Mortgage financing information
Created Valu-vision board of the home and displayed in
local offices
Toured property through office caravan / collected feedback
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Created and mailed Just Listed postcards
Wrote copy for color brochures / reviewed with Seller
Scheduled Broker’s Open House / Sent invitations to Area
Brokers
Prepared copy and placed ads in local newspapers
Placed home on Realtor.com and Weidel.com
Followed up on inquiries from internet sites and print
publications
Called all showing Agents for feedback
Responded to all inquiries
Gave Sellers weekly update
WEEK 2
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Hosted Brokers Open House / collected feedback
Scheduled / advertised Public Open House
Replenished supply of profile sheets in home
Mailed profile sheet to area Brokers/Agents
Prepared copy and placed ads in area homes magazines
Reviewed ads online from print publications
Made changes and/or updates on internet listings
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Followed up on inquiries from internet sites and print
publications
Reviewed log of homes (Call Trax / Showing Desk)
Called all showing Agents for feedback
Responded to all inquiries
Gave Sellers weekly update
WEEK 3
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Called Realtors with listings in similar price range
Drove by home to see sign position and checked on FSBO
pricing in neighborhood
Personally visited neighbors for feedback and prospects
(5/10/5)
Hosted Public Open House / collected feedback
Prepared copy and reserved ad space for periodical
publications
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Followed up on inquiries from internet sites and print
publications
Called all showing Agents for feedback
Responded to all inquiries
Gave Sellers weekly update
WEEK 4
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Mailed brochure to Area Brokers, Metropolitan Relocation
Directors, Corporate contacts
Followed up on inquiries from internet sites
Followed up and evaluated responses
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Responded to all inquiries
Met with Seller to re-evaluate all marketing activities /
reviewed overall comments from prospects and other
Agents / from this data determined adjustments that will
need to be made
An incremental, 30-day review and analysis of marketing
activities to accomplish the sale of your property
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The Five Star Program
Maximizes Your Return
Engage Both Sides of Professional Representation
The Weidel Five Star Marketing Program works on
your behalf during negotiation with the Buyer’s Broker.
Buyer’s Agents are More Motivated to:
• Submit a competitive offer
• Arrive at mutually acceptable
price and terms
• Mitigate post-contract issues
• Work harder towards the
successful sale of your home
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