Transcript October Showcase plan

healthymagination
cost
quality
access
Julie Goon
Director, healthymagination
Govt. & NGO Strategy
March, 2010
Building on success…
Healthcare has
reached a tipping point
Goals for 2010
2009 status
Double R&D to $1.5B on “green
products”
$1.5B on R&D
83 “eco” products
Work with customers to increase
revenue from $5B in 2005 to
$20B in sales by 2010
$18B revenue target in 2009
~10% of GE company revenues
Global engagement
Reduce GE carbon footprint by
1%
Reduction of 13%
Save $100MM/year
Be transparent & involved
Founding member of USCAP
 Pressure on governments
globally to reduce costs –
current model is unsustainable
 Solutions must improve quality
and lower the cost and
variation of care
What we learned
Through innovation …everyone can win:
+ Customers
+ Investors
+ Employees
+ Public
3
Presenter and Event
9/28/2009
 Innovations focused on the
needs of local markets
necessary, trickle down from
the US not enough
Large societal issues
define great markets
2
Presenter and Event
7/17/2015
Focus investment on key outcomes
Cost savings
Access improvement
• Greater efficiency
• Asset optimization
• Maximize throughput
• Reduce variance
• Maternal & infant care
2009
3rd party validation
20-25 validations
1st annual report
15%
2010
44-50 validations
2nd annual report
• Early disease detection
?
15% ?
• Reducing medical
errors
• Remote medicine/
monitoring
15%
2011
75-80 validations
3rd annual report
?
• Managing chronic
diseases
• Water & sanitation
• Screening for life
threatening conditions
Improve quality
2012
100+ validations
4th annual report
3
Presenter and Event
7/17/2015
The need for healthcare innovation
Market Needs
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“Big” health challenges
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3
Best Solutions
Rise of chronic diseases - Alzheimer’s;
Diabetes; Congestive Heart Failure;
Obesity
Aging populations
Costs
Global vs. local responses
•
Local solutions + global
applicability….Tools to address rural
health
Broaden technology & services
•
Innovation that drives access &
productivity
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Technology for lower-cost
outcomes
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Targeted, “ just what you need”
technologies or services
Accelerate healthcare IT
•
Enable physicians through decision
support & productivity tools,
financing
Rural/underserved focus
•
Health essentials: water & energy,
financing
Consumer-driven health
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More innovations out of hospitals
(e.g. homes, retail settings)
Consumer awareness, motivation
Healthcare is changing around the world…so is GE
4
Presenter and Event
7/17/2015
healthymagination …beyond GEHC
Water
Wastewater
Reuse
Capital
Stimulus Simplicity 
• Reclaim, treat and reuse
industrial wastewater
• Electronic Medical Records financing
ahead of Government incentives
• Extend HFS franchise to include
Community Health Centers
Ultrafiltration
Membranes
5
Presenter and Event
7/17/2015
Healthy at NBCU: Nutritional Literacy
Proportion of U.S. adults who are obese has doubled over past 3 decades to about 1/3 rd of
all adults and 1 in every 5 kids. -- CDC
EMPLOYEE
ACTIVATION
•Engaging employee base
around health & wellness
COMMUNITY
CHALLENGE
FAMILY
RUN/WALK
•Encouraging families to take a
healthy step together
•100K+ participants activated
over 10 weeks
HEALTHY BREAKFAST
PANEL
CONSUMER INSIGHTS
•Insights on NBCU’s Health consumers
•A marketing discussion
.
HEALTHY WEEK
June 21-27, 2010
ENGAGING CONTENT
•Educate consumers on healthy living
•Showcase NBCU’s biggest talent
•First Lady TMYK 3/10
Sustain the momentum 2010 & beyond:
ongoing commitment in content & marketing
that tap the NBCU portfolio year round
6
Presenter and Event
7/17/2015
Consumer Touch
Upcoming data visualizations
healthymagination ad results
HC survey – 1,700 doctors and clinicians
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54% loved the ads
88.5%
34.5% liked the ads
8.3% ads were ok
2.6% didn’t like the ads
• Highlight the increasing number of Americans who
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cannot afford healthcare
Show costs as an increasing percentage of GDP
Analyze five year breast cancer survival rates versus
costs in 20 countries
Illustrate how Performance Solutions can drive
increasing Operating Room utilization
Showcase Health of Nations survey by Economist
Intelligence Unit
7
Presenter and Event
7/17/2015
Consumer Touch
YouTube challenge results
Howcast video results
As of 2/22, 111,000 views
As of 2/22
• 5-star ratings for all YouTube Star videos
• 1.5 million views
• 100,000 suggestions/user generated videos posted
• Rhett and Link “Amazing New Yoga Poses”
– In less than a day, 52,000 views, 4,500
comments
Sharing ad results
As of 2/21, 2,500 articles shared
8
Presenter and Event
7/17/2015
HealthAhead: Culture of Health
HealthAhead
Better health for the people of GE
Imagination at Work
What you imagine, we can make
happen
HealthAhead
Benefits
HealthAhead
Sites
HealthAhead
Living
HealthAhead
‘GE City’
• New design…
consumerism
• Smoking
• Crowdsourcing
• Employers
• Nutrition
• HealthMates
• Prevention
• Follow the
Leader
• Government,
Payers
healthymagination
Better health for more people
• Salaried, U.S.
HealthAhead
Better health for the people of GE
• Tools (e.g.
PHR, Health
coach)
• Stress
management
• Crotonville
Compliance: how we work
Health: how we live
• Increase
Value for
every patient
9
Presenter and Event
7/17/2015
 A new business strategy that reflects
changing needs and emerging
opportunities in HC
 A commitment to increase our R&D
investment in quality, access and cost and
to bring the full focus of GE on these issues
(GE Capital, NBCU, Energy & Water, GRC,
Foundation)
 A pledge to take on one of the world's
toughest challenges and help people live
healthier lives
10
Presenter and Event
7/17/2015