Transcript Academic Delivery through E

Academic Delivery through Elearning in OCL
Name:
Ref No:
Murad Rattani
Introduction of E-learning
E-learning
=
Distance Learning using
• Internet
• CD-Rom
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Organizational Profile
• Higher Education Provider
• Located in heart of London
• Providing HNC (Level 4), HND (Level 5),
APDMS (Level 7).
• Providing cost effective education to
international students.
• Qualified and enthusiastic tutors.
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Literature Review
Methods adopted could be
• Webinars
• Video Conferencing
• Portal System
• Providing lecture materials through iPod
System.
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Literature Review
Merits of E-learning
• Cost effective
• 24/7 availability of tutelage
• 24/7 academic contents availability
• Flexibility
• Self-pacing (convenience)
• Elimination of traditional academic study
hours.
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Literature Review
De-merits of E-learning
• Unmotivated learning as lack of social interaction.
• Lack of monitoring and discipline among the
students.
• Technological problems.
• Uncertain availability of tutors.
• Lack of computer application knowledge can be a
limitation.
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Theoretical background for
rationalization of the concept
• BCG
• Product Life Cycle
• Michael Porter’s five forces of competitive
strategies
• Pest Analysis
• Swot Analysis
• Stakeholders’ Analysis
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Boston Consulting Group
• Will help the educational provider to earn
more revenue.
• Likely to move the college from cash cow to
star by increasing the market share.
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Boston Consulting Group
MARKET
GROWTH
QUESTION MARKS
STARS
HIGH
OCL
CASH COWS
DOGS
OCL
LOW
HIGH
LOW
MARKET SHARE
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Product Life Cycle
E-learning
programme
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Michael Porter’s five forces of
competitive strategies
• Rivals: Newham College of Further Education.
• Suppliers: Web server providers, IT
Technicians to assist in creation of portal
system.
• Customers: Students have less bargaining
power at the moment as no other private
college is providing this facility.
• New entrants: Erect a barrier for the new
entrants by investing in latest IT Technology.
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SWOT Analysis
• Strengths: (all the merits described above)
• Weaknesses: (all the demerits described
above)
• Opportunity: High cost of higher education in
UK. More restrictions on student visas.
• Threats: Distance learning through e-learning
can be jeopardized in those developing
countries where there is lack of IT
infrastructure.
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Stakeholders’ Analysis
• Conflicting objectives.
• Must be working towards common goals.
• Personal goals must be subordinated in front
of common organizational goals.
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Other theoretical models which can be used
• Lewin’s model: Unfreezing, Moving,
Refreezing.
• Litwins’ model: Transformational factors and
Transactional factors.
• ADKAR Model: Awareness, Desire,
Knowledge, Ability, Resources.
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Research Methodology
• H1:
Should company adopt E-Learning?
• H0:
Should company not adopt E-Learning?
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Research Methodology
• Qualitative research
• Quantitative research
• Types of primary research
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Research Methods used
Basic tools that are used to conduct
qualitative research are face to face meeting,
surveys and questionnaires to get opinion of
different people for a certain topic or
product/service. In this research questionnaire
has been used to carry out the research
because of convenience and cost
effectiveness.
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Design of the questionnaire
• Open ended questions
• Closed ended questions
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Results of the Research
Age Group
Number of responses
19-25
5
26-30
21
31-35
4
Age Group
25
20
15
Number of reponses
10
5
0
19-25
26-30
31-35
Age Group
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Age Group
31-35
13%
19-25
17%
26-30
70%
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Sex
Number of Responses
Male
19
Female
11
Number of responses
SEX
20
18
16
14
12
10
8
6
4
2
0
Number of Responses
Male
Female
Sex
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Sex
Female
37%
Male
63%
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Benefits for students
Mobility access
Ready references
Number of responses
6
8
refreshing class work
16
Number of responses
Benefits for students
18
16
14
12
10
8
6
4
2
0
Number of responses
Mobility
access
Ready
references
refreshing
class work
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Benefits for the students
Mobility
access
20%
refreshing
class work
53%
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Ready
references
27%
Assistance required for E-learning
Number of responses
YES
4
NO
26
Assistance required for E-learning-learing
30
25
20
15
Number of responses
10
5
0
YES
NO
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Assistance requiremement for usage
YES
13%
NO
87%
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Timing scheduling of the research
Task
year 2009
year 2010
1 2 3 4 5 6 7 8
9 10 11 12 1 2 3 4 5 6 7
Idea conceptualization
Conducting secondary research
Designing a questionnaire
Distribution and collection of
questionnaire
Data Analysis (using both Primary and
Secondary Research)
Conclusion
Submission and Presentation.
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yr 2011
8 9 10 11 12
1
2