Transcript Kensington Sales Summit US Marketing

Kensington
US Marketing
WORK SMARTER, NOT HARDER
Presenters
2
Confidential
Trackballs
Wireless Mice
Wired Mice
Keyboards
Wireless
Presenters
CATEGORY
3
Confidential
US 2010/2011 NPD Presenters
4
Confidential
Presenters
5
Kensington Wireless Presenter
Model number: K73373US
Price: $49.99
Kensington Wireless Presenter with
Laser
Model number: K33374USA
Price: $49.99
Kensington Presenter Pro Remote with
Green Laser
Model number: K72353US
Price: $79.99
Kensington Presenter Pro Remote with
Green Laser & Memory
Model number: K72367
Price: $99.99
Confidential
Kensington Wireless Presenter with
Laser Pointer and Memory
Model number: K72336US
Price: $74.99
Presenter Pro Remote Green Laser & Memory
$99.99 Easily store presentations and data
Features
Low-battery
indicator
On/off
switch
Intuitive fourbutton layout
Receiver stores inside
MicroSD slot
6
Confidential
Deluxe travel case
Presenter Pro Remote Green Laser & Memory
Competitive Analysis
Kensington
Presenter Pro
with Green Laser
Pointer
Kensington
Presenter Pro Remote
Green Laser & Memory
Logitech
Professional
Presenter
R800
Retail Price
$79
$99
$99 – moved to $79.99
Availability
Now
March 1, 2011
Now
No
Green Laser
Yes
Yes
Yes
50m / 150ft
50m / 150ft
30m / 100ft
Yes
Yes
No
PowerPoint™ & Keynote™
PowerPoint™ & Keynote™
PowerPoint™
Windows & Mac
Windows & Mac
Windows
Wireless Range
Intuitive 4-button
controls
Compatibility
Platforms
7
MicroSD card reader
Memory
Confidential
(up to 32GB)
No
Competitive Analysis - Presenters
Interlink
Remote Point Navigator
VP4910
KeySpan
Presentation Remote
PR-US2
Targus
Wireless Laser
Presentation Remote
AMP13CA
Retail Price
$109
$69
$99- moved to $69
Availability
Now
NOW
Now
Memory
No
No
No
Green Laser
Yes
Yes
Yes
50m / 150ft
30m / 100ft
10m / 30ft
Yes
Yes
No
PowerPoint™ & Keynote™
PowerPoint™ & Keynote™
PowerPoint™
Windows & Mac
Windows & Mac
Windows
Wireless Range
Intuitive 4-button
controls
Compatibility
Platforms
8
Confidential
Trackballs
CATEGORY
9
Confidential
US 2010/2011 NPD Trackballs
10
Confidential
Trackballs
11
Kensington Orbit® Optical Trackball
Model number: K64327A
Price: $29.99
Kensington Orbit® Trackball with
Scroll Ring
Model number: K72337
Price: $39.99
Kensington Orbit™
Wireless Mobile Trackball
Model number: K72352
Price: $59.99
Kensington Expert Mouse®
Model number: K64325
Price: $99.99
Kensington SlimBlade™ Trackball
Model number: K72327US
Price: $129.99
Kensington Trackball Works Software
Windows and Macintosh
Price: Free Download
Confidential
Orbit™ Wireless Mobile Trackball
$59.99 Wireless Mobile Trackball
Features
Snap-in Ball with Optical Technology
Precise tracking with no cleaning required
Low battery
indicator
Ergonomic Design
Ergonomic centered-ball design gives you more
comfort and control
Capacitive touch scroll ring
Unique capacitive touch scroll ring lets
you move effortlessly through web pages
and documents
TrackballWorks™ Software
Downloadable software to customize and
reprogram your trackball buttons
Wireless Technology
Works wherever you do without cable clutter. Nano
receiver stores inside for easy portability
12
Confidential
Kensington Orbit™ Wireless Mobile Trackball Competitive Analysis
Kensington
Orbit Trackball
With Scroll Ring –
ADD Additional
skus
Logitech
Wireless
Trackball M570
Kensington
Advance Fit™
Wireless Mobile
Trackball
Logitech
Optical Marble
Marble
904360-0403
Retail Price
$39
$59
$59
$29
Availability
Now
Now
Q2 2011
Now
No
Yes
Yes
No
Mechanical scroll ring
Mouse-style scroll
wheel
Capacitive touch
scroll ring
None
Size optimized for mobility
No
No
Yes
No
Ergonomic centered-ball
design
Yes
No
Yes
Yes
Ambidextrous
Yes
No
Yes
Yes
Programmable button
“chording” via software
Yes
No
Yes
No
Reflects 28 years of
trackball design expertise
Yes
No
Yes
No
2.4 GHz wireless nano
receiver
Scrolling solution
13
Confidential
MICE
CATEGORY
14
Confidential
US 2010/2011 Sales by Category - Mice
15
Confidential
Mice – Wireless
Kensington Pro Fit™ Full
Size Wireless Mouse
Model number: K72370US
Price: $29.99
NOW
Kensington Pro Fit™ Mobile
Mid Size Wireless Mouse
Model number: K72354
Price: $29.99
Kensington Pro Fit™ Mobile
Wireless Mouse
Model number: K72366
Price: $24.99
Kensington Pro Fit Mid Size
Nano
Model number: K72405
Price: $29.99
NEW
Kensington Mouse for Life
Wireless Three-Button Mouse
Model number: K72401
Price: $19.99
Kensington Mouse for Life –
RED
Kensington Mouse for Life –
BLUE
Wireless Three-Button Mouse
Model number: K72411
Price: $19.99
Wireless Three-Button Mouse
Model number: K72412
Price: $19.99
NEW
16
Confidential
NEW
Kensington SlimBlade™
Wireless Laser Mouse
Model number: K72334US
Price: $39.99
EOL
Pro Fit Mouse with Nano Receiver
$29.99 Tracks on more surfaces
Features
Contoured top buttons for righthanded comfort
Scroll wheel with middle button
Low battery indicator
Battery life is 1 year
Red sensor can track higher resolution
than most mice (1750 dpi)
Nano receiver stores inside the
mouse not the battery
compartment
17
Confidential
Mobile mid-size mouse for
travel convenience
Mouse For Life Wireless Three-Button Mouse Competitive Analysis
Kensington
Mouse For Life Wireless
Three-Button Mouse
Logitech
Wireless Mouse
M215
Microsoft
Wireless Mouse
1000
Retail Price
$19
$24
$24 – moved to $19.99
Availability
April 1, 2011
Now
Now
2.4 GHz nano receiver
Yes
Yes
Yes
Three-button
Yes
Yes
Yes
Scroll wheel
Yes
Yes
Yes
Contoured side grips
Yes
No
No
Optical sensor
1000 dpi
not published
1000 dpi
Length
110mm
100mm
113mm
Yes
Yes
Yes
Limited Lifetime
3 years
2 years
Plug-and-play
Warranty
18
Confidential
Competitive Analysis - MICE
Targus
Wireless Laser Stow n
go Mouse
AMW26US
HP Optical USB Scroll
Mouse
Logitech
DC369A
Verbatim
Wireless Nano Wireless
Mouse - colored
96781
Retail Price
$39
$34-moved to $29.99
$34-moved to $26.99
Availability
Now
Now
Now
Blue Optical sensor
Yes
Yes
Yes
2.4 GHz nano receiver
Yes
Yes
Yes
Three-button
Yes
Yes
Yes
Scroll wheel
Yes
Yes
Yes
Longer sculpted
buttons on top surface
Yes
No
Yes
Plug-and-play
Yes
Yes
Yes
3 years
3 years
3 years
Warranty
19
Confidential
Pro Fit™ Mobile Wireless Mouse Competitive Analysis
Kensington
Pro Fit™
Mouse with Nano
Logitech
Wireless Mouse
M305
Microsoft
Wireless Mobile Mouse
3500
Retail Price
$29
$29
$29
Availability
August 1
Now
Now
Blue Optical sensor
Yes
No
Yes
2.4 GHz nano receiver
Yes
Yes
Yes
Three-button
Yes
Yes
Yes
Scroll wheel
Yes
Yes
Yes
Longer sculpted
buttons on top surface
Yes
No
No
Plug-and-play
Yes
Yes
Yes
Limited Lifetime
3 years
3 years
Warranty
20
Confidential
Mice - Wired
Kensington Pro Fit™ Full-Size Mouse
USB/PS2
Model number:K72369US
Price: $19.99
Kensington Pro Fit™ Mid-Size Mouse
USB/PS2
Model number:K72355US
Price: $19.99
Kensington Pro Fit™ Mobile Retractable
Mouse
Model number: K72339
Price: $14.99 (effective JUNE 1st)
Price: $19.99
Kensington Mouse for Life Three- Button
Mouse USB
Model number: K72400
Price: $9.99
Kensington Mouse·in·a·Box™
USB
Model number: K72358US
Price: $12.99
Wired Mouse for Netbooks
Model number: K72348US
Price: $14.99
EOL
21
Confidential
Keyboards
CATEGORY
22
Confidential
US 2010/2011 NPD Keyboards
23
Confidential
Keyboards
Kensington Keyboard for Life
Kensington Pro Fit USB Wired Keyboard
Kensington SlimType Keyboard
Model number: K64370A
Price: $14.99
Model number: K64408
Price: $19.99
Model number: K72357US
Price: $29.99
EOL
Kensington Pro Fit™ USB PS/2
Washable Keyboard
Kensington Pro Fit™ 2.4 GHz Wireless
Desktop Set
Model number: K64407US
Price: $39.99
Model number: K72338US
Price: $49.99
Kensington SlimBlade™ Media Notebook
Set
Model number: K72279US
Price: $129.99
Kensington Pilot Board Desktop
Model number: K64390
Price: $69.99
EOL
24
Confidential
EOL
Slim Type Keyboard
$29.99 High performance meets low profile
Features
Volume control keys
Media and internet keys
Standard 104-key layout
Premium laptop-style keys
25
Confidential
Slim Type Keyboard Competitive Analysis
Kensington
Slim Type
Keyboard
Logitech
Compact Keyboard
K300
HP
Wireless Elite
Keyboard
Retail Price
$29
$29
$49
Availability
Now
Now
Now
Standard key layout
Yes
No
Yes
Premium laptop-style keys
Yes
No
Yes
Media and Internet keys
Yes
Yes
Yes
5 years
3 years
3 years
Warranty
26
Confidential
Competitive situation (v. Logitech)
Pro Fit
Media
Wired
Keyboard
Media
Keyboard
Pro Fit
Comfort
Wired
Keyboard
Compact
Keyboard
Pro Fit
Media
Wireless
Desktop Set
Wireless
Combo
Pro Fit
Comfort
Wireless
Desktop Se
Wireless
Wave
Combo
K72407
K200
K72402
K300
K72408
MK520
K72403
MK550
$19.99
$19.99
$29.99
$29.99
$49.99
$53.99
$69.99
$79.99
USB
✔
✔
✔
✔
Spill Resistant
✔
✔
✔
Media Keys
✔
✔
✔
Model Number
Price (US)
Wireless
Ergo keyboard
and/or mouse
✔
Ergo positive &
Negative Tilt
✔
Confidential
✔
✔
✔
✔
✔
✔
2.4GHz
2.4GHz
2.4GHz
2.4GHz
✔
✔
✔
✔
✔
Backlit Media Keys
27
✔
✔
Product family key features
28
Pro Fit™ Media Wired
Keyboard
Pro Fit™ Comfort Wired
Keyboard
Pro Fit™ Media Wireless
Desktop Set
Pro Fit™ Comfort Wireless
Desktop Set
• Full-sized typing in a
compact design
• Ergonomic design with
positive and negative tilt
• Full-sized typing in a
compact design
• Ergonomic design with
positive and negative tilt
• Stylish, updated design
• Stylish, updated design
• Stylish, updated design
• Stylish, updated design
• Dedicated multimedia &
internet keys
• Dedicated multimedia &
internet keys
• Dedicated multimedia &
internet keys
• Dedicated multimedia &
internet keys
• PnP Ready
• PnP Ready
• Clutter-free wireless
technology
• Clutter-free wireless
technology
• Windows compatible (XP,
Vista, Windows 7)
• Windows compatible (XP,
Vista, Windows 7)
• Right handed ergo midsized mouse
• Right handed ergo midsized mouse
• Windows compatible (XP,
Vista, Windows 7)
• Windows compatible (XP,
Vista, Windows 7)
Confidential
Kensington
US Marketing