Applying Behavioural Insights - Healthcare Conferences UK Ltd

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Transcript Applying Behavioural Insights - Healthcare Conferences UK Ltd

Applying behavioural insights to
labour market policy
Samuel Nguyen
© Behavioural Insights ltd
About the team
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We began in Loughton Jobcentre Plus, Essex
© Behavioural Insights ltd
Job seekers
generally do the
minimum i.e. 3
job searches
Action Plan - not
easy to use or print
agreed actions
Lack of feedback
from employers
Job search log
rarely filled in
properly
Job seekers lack
or lose motivation
easily
Things we heard
from staff and
customers
Getting a job can
seem a very
daunting goal
Too much topdown process
Advisors
focus on T’s &
C’s and
minimum
requirements
Duplication of
effort e.g. Sign 9
forms at first
meeting
© Behavioural Insights ltd
Loughton Trial
1. Cut down process
2. Commitments
3. Strengths identification
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We introduced a pilot in a Jobcentre in
Loughton, Essex. It encouraged planning…
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Job centres: % off benefits at 13 weeks
5%
Treatment
effect
4% Benefit
history
difference
51%
Control
60%
Treatment
Treatment Adjusted
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Commitments (iterations of booklet)
1 Jobcentre
(Loughton)
12 Jobcentres
(Essex)
700+ Jobcentres
(National)
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Employment Rate
Larger trial post trial employment rates
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
0
13
26
39
Weeks Since Pilot Start
Treatment Group
Control Group
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Sam Nguyen
www.behaviouralinsights.co.uk
© Behavioural Insights ltd