Transcript Design Thinking - Lodestar Center for Philanthropy and Nonprofit

DESIGN THINKING
Problem solving that's not
just for designers anymore
WHAT IS DESIGN THINKING?
“Design thinking is a system for framing and
solving problems and discovering new
opportunities”
—Dana Mitroff Silvers
DESIGN THINKING STEPS
• Research
• Define
• Ideate
• Prototype
• Choose
• Implement
• Learn
DESIGN THINKING & NONPROFITS
Product-driven
approach
Strategy-driven
approach
Approaching a problem with mindfulness,
intentionality, and perseverance.
SCENARIO (3 min)
Decide as a table to:
use a problem from your teammate
—OR—
use the provided scenario
RESEARCH (10 min)
• Using empathy, put yourself in the
user’s shoes.
• Explore possible reasons for their actions.
DEFINE (5 min)
• Problem definition
• Choosing scope and focus
• Identifying constraints
IDEATE (11 min)
• Brainstorming (5 min)
• Test ideas (3 min)
• Develop and brainstorm further (3 min)
IDEATE (11 min)
Feasibility
what is functionally possible within the foreseeable future
Viability
what is likely to become part of a sustainable business model
Desirability
what makes sense to people and for people
IDEATE (11 min)
• Brainstorming (5 min)
• Test ideas (3 min)
• Develop and brainstorm further (3 min)
HOMEWORK (2 min)
Take these ideas through:
Prototype, Choose, Implement, and Learn
REPORT OUT (10 min)
Each table:
• What were your research findings?
• How did you define the issue?
• What were your two most successful
ideas?
“Design thinkers know that there is no ‘one best
way’ to move through the process. There are
useful starting points and helpful landmarks
along the way, but the continuum of innovation is
best thought of as a system of overlapping spaces
rather than a sequence of orderly steps.”
—Change by Design, Tim Brown
Mary Evangeliste—[email protected]
Jonathan Silberman—[email protected]