Transcript Document

University Report
Survey 2011
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på bakgrundstexten
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Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
2
About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
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Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
4
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University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2010
5
Copyright
Copyright Universum
Universum 2010
2011
1
Methodology
Field period:
November 2010 to March 2011
No. of educational institutions included:
58
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
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Comparison groups analysed in this report
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Group 1:
Base of the group: Uniwersytet Warszawski
Number of respondents: 237
Group 2:
Base of the group: Total
Number of respondents: 4 355
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Key findings - Uniwersytet Warszawski
Top career goals:
 To be secure or stable in my job
 To have work/life balance
 To be a technical or functional expert
Gender:
 84% women and 16% men
Average age:
 22,9 years
Top preferred industries:
 Media and advertisement
Grade (self-assessment):
 7,2 (of 10)
 Public sector and Governmental
Agencies
 Educational and research institutions
Top actual communication channels:
 Job boards
 TV advertisements
 Social networks/communities
Top job functions:
 Marketing/communications/PR function
 Research and development function
 Administrative function (e.g. HR,
Purchasing, IT support)
Expected annual salary:
 33 151 PLN
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Key findings - Total
Top career goals:
 To be secure or stable in my job
 To have work/life balance
 To be a technical or functional expert
Gender:
 83% women and 17% men
Average age:
 23,0 years
Top preferred industries:
 Media and advertisement
Grade (self-assessment):
 7,3 (of 10)
 Public sector and Governmental
Agencies
 Educational and research institutions
Top actual communication channels:
 TV advertisements
 Job boards
 Social networks/communities
Top job functions:
 Marketing/communications/PR function
 Research and development function
 Administrative function (e.g. HR,
Purchasing, IT support)
Expected annual salary:
 30 621 PLN
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1
Age & Gender
Gender:
Average Age:
23,0
Total
22,9
Uniwersytet Warszawski
Uniwersytet Warszawski
84%
16%
Total
83%
17%
Female
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Uniwersytet Warszawski
99%
1%
Total
99%
1%
Polish
Other
SURVEY QUESTION:
What is your nationality?
11
1
Academic performance
1
2
3
4
0%
0%
0%
2%
1%
14%
5
11%
13%
14%
6
25%
27%
7
27%
28%
8
16%
15%
9
10
3%
4%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
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1
Areas of study - Humanities (1/1)
Area of study
Literature
Social Sciences
Psychology
History/Philosophy
Linguistics/Foreign Languages
Political Science
Teaching/Education
Communication
International Relations
Creative Arts
Design
Other Humanities
Uniwersytet
Warszawski
Total
27%
18%
16%
15%
14%
14%
12%
9%
9%
5%
2%
6%
18%
21%
16%
12%
12%
12%
22%
12%
10%
8%
4%
6%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
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1
Participating students - Educational institutions - Total (1/2)
University
Total
University
Total
Uniwersytet Warszawski
10,89%
Uniwersytet Kardynala Stefana Wyszynskiego w
Warszawie
3,03%
Uniwersytet Im. Adama Mickiewicza w Poznaniu
10,19%
Uniwersytet Opolski
2,94%
Uniwersytet Jagiellonski w Krakowie
Uniwersytet Slaski w Katowicach
Uniwersytet Wroclawski
Uniwersytet Marii Curie-Sklodowskiej w Lublinie
6,91%
4,81%
4,52%
4,52%
2,58%
2,39%
2,29%
1,57%
Uniwersytet Gdanski
4,04%
Uniwersytet Lódzki
Katolicki Uniwersytet Lubelski
Szkola Wyzsza Psychologii Spolecznej w
Warszawie
4,02%
3,80%
Dolnoslaska Szkola Wyzsza we Wroclawiu
Uniwersytet Zielonogórski
Uniwersytet Rzeszowski
Uniwersytet Szczecinski
Akademia Humanistyczna Im. Aleksandra
Gieysztora w Pultusku
Uniwersytet w Bialymstoku
Uniwersytet Mikolaja Kopernika w Toruniu
3,60%
Akademia Humanistyczno-Ekonomiczna w Lodzi
0,94%
1,32%
1,07%
1,03%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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1
Participating students - Educational institutions - Total (2/2)
University
Total
University
Total
Uniwersytet Ekonomiczny w Krakowie
Górnoslaska Wyzsza Szkola Handlowa Im.
Wojciecha Korfantego
Szkola Glówna Gospodarstwa Wiejskiego w
Warszawie
0,94%
Akademia Ekonomiczna w Katowicach
0,13%
0,69%
Politechnika Bialostocka
0,13%
Politechnika Koszalinska
0,44%
Wyzsza Szkola Informatyki I Zarzadzania w
Rzeszowie
Akademia Leona Kozminskiego
0,56%
Wyzsza Szkola Finansów I Zarzadzania w
Bialymstoku
Wyzsza Szkola Biznesu - National-Louis University
w Nowym Saczu
0,13%
0,09%
0,36%
Politechnika Warszawska
0,06%
0,31%
Szkola Glówna Handlowa w Warszawie
Polsko-Japonska Wyzsza Szkola Technik
Komputerowych
Politechnika Lódzka
Wyzsza Szkola Informatyki Stosowanej I
Zarzadzania w Warszaw
0,06%
Other
18,52%
Wyzsza Szkola Bankowa w Poznaniu
0,31%
Politechnika Slaska
0,27%
Akademia Górniczo-Hutnicza w Krakowie
0,25%
Wyzsza Szkola Handlu I Prawa Im. Ryszarda
Lazarskiego w Warszawie
0,19%
0,06%
0,02%
0,02%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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2
University Report
University experience
16
Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2008
16
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
Dissatisfied
Neutral
3%
1%
2%
Very dissatisfied
6%
11%
6%
Neutral
49%
59%
53%
Satisfied
Very satisfied
Dissatisfied
24%
14%
19%
19%
15%
20%
8%
3%
6%
23%
19%
22%
21%
18%
21%
40%
44%
42%
Satisfied
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
2
Satisfaction - Choice of
courses/modules
Very satisfied
9%
15%
10%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
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Satisfaction - Reputation of the
university
Very dissatisfied
Dissatisfied
Neutral
1%
3%
3%
Very dissatisfied
1%
2%
8%
Dissatisfied
3%
4%
Neutral
15%
Satisfied
33%
25%
41%
Very satisfied
33%
2%
4%
2%
6%
11%
8%
21%
23%
20%
47%
46%
45%
Satisfied
Uniwersytet
Warszawski 2011
62%
66%
Uniwersytet
Warszawski 2010
Total
2
Satisfaction - Student life
Very satisfied
24%
16%
24%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
18
Satisfaction - University’s contacts
with the business community
Very dissatisfied
20%
21%
13%
Very satisfied
Dissatisfied
39%
34%
40%
Neutral
Satisfied
Very dissatisfied
25%
30%
27%
Dissatisfied
12%
12%
15%
4%
3%
6%
2
Satisfaction - Quality of the
education
Neutral
2%
4%
2%
10%
13%
11%
18%
27%
18%
49%
46%
51%
Satisfied
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
21%
Very satisfied
10%
18%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - Day-to-day
administration within my faculty
16%
Very dissatisfied
Satisfaction - Possibility to study
abroad
Very dissatisfied
12%
29%
Dissatisfied
Dissatisfied
26%
19%
Neutral
Neutral
21%
11%
11%
11%
24%
24%
32%
37%
Satisfied
33%
Very satisfied
7%
7%
4%
31%
Satisfied
5%
9%
2
Uniwersytet
Warszawski
Total
Very satisfied
45%
37%
21%
14%
16%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
Dissatisfied
Neutral
5%
7%
4%
Very dissatisfied
9%
8%
12%
17%
13%
22%
40%
Neutral
36%
46%
43%
45%
26%
17%
26%
24%
Dissatisfied
11%
15%
12%
Satisfied
Very satisfied
2
Satisfaction - Living costs and
boarding/accommodation
22%
Satisfied
26%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
Very satisfied
5%
8%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Ratio of students per
lecturer/tutor
Very dissatisfied
2%
Satisfaction - Practical elements
of my course
11%
Very dissatisfied
9%
3%
Dissatisfied
18%
29%
Dissatisfied
23%
15%
27%
Neutral
23%
Neutral
26%
25%
42%
Satisfied
30%
Satisfied
32%
43%
Very satisfied
2
11%
14%
Uniwersytet
Warszawski
Total
Very satisfied
6%
10%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
2
Satisfaction - This year vs. last year
Uniwersytet
Uniwersytet
Warszawski 2011 Warszawski 2010
The reputation of the university
The student life
The quality of the education
Access to and quality of service facilities (e.g. libraries,
computers)
Lecturers/tutors
The possibility to study abroad
Ratio of students per lecturer/tutor
Choice of courses/modules
Practical elements of my course
Living costs and boarding/accommodation
4,6
3,8
3,8
4,5
3,6
3,4
3,8
3,4
3,7
3,5
3,4
3,2
2,9
2,9
3,7
3,5
3,5
-
Day-to-day administration within my department/faculty
2,8
-
The university's contacts with the business community
2,5
2,5
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
23
Satisfaction - Uniwersytet Warszawski vs. Total
Uniwersytet
Warszawski
Total
The reputation of the university
The student life
The quality of the education
Access to and quality of service facilities (e.g. libraries,
computers)
Lecturers/tutors
The possibility to study abroad
Ratio of students per lecturer/tutor
Choice of courses/modules
Practical elements of my course
Living costs and boarding/accommodation
4,6
3,8
3,8
3,9
3,8
3,7
3,8
3,8
3,7
3,5
3,4
3,2
2,9
2,9
3,8
3,5
3,5
3,3
3,1
3,1
Day-to-day administration within my department/faculty
2,8
3,0
The university's contacts with the business community
2,5
2,8
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
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2
Overall satisfaction
Very dissatisfied
Dissatisfied
Neutral
1%
3%
1%
11%
7%
10%
19%
20%
20%
49%
54%
53%
Satisfied
Very satisfied
20%
16%
16%
Uniwersytet Warszawski
2011
Uniwersytet Warszawski
2010
Total
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
3,8
3,7
3,7
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
25
2
Career related services offered by university - Uniwersytet Warszawski
Services offered by the career service at my department/faculty
11%
Services offered by the university's central career service
Career advice by professors and lecturers
29%
15%
6%
Job board with external offers
8%
60%
20%
Career fairs at university
Company workshops/presentations organised by the university
52%
22%
61%
29%
13%
33%
17%
17%
33%
3%
34%
63%
20%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
4%
4%
46%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
26
2
Career related services offered by university - Total
Services offered by the career service at my department/faculty
15%
Services offered by the university's central career service
Career advice by professors and lecturers
45%
22%
8%
Career fairs at university
Company workshops/presentations organised by the university
32%
47%
19%
13%
26%
63%
23%
Job board with external offers
8%
10%
31%
19%
28%
5%
41%
63%
22%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
5%
5%
46%
3%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
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2
Aspects of university choice
Uniwersytet
Warszawski
Total
University rankings
Parents/friends
Students of the university
Information event at university (e.g. university open
day)
University directories
78%
36%
27%
45%
34%
29%
25%
16%
25%
32%
Media coverage/articles in newspapers or magazines
11%
11%
Online social networks/communities (e.g. Facebook)
6%
6%
Promotional material
Information event at school
Advertising in print media
Online advertising
Career fairs
Videos produced by the university
Other
6%
5%
3%
3%
1%
0%
12%
11%
5%
3%
6%
3%
1%
19%
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
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University Report
Students’ career & communication preferences
29
Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2010
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CopyrightUniversum
Universum2011
2010
Copyright
3
Preferred industries - Top 10
61%
Media and advertisement
52%
24%
Public sector and Governmental Agencies
30%
22%
22%
Educational and research institutions
18%
17%
Travel and leisure
13%
14%
Fashion and accessories
10%
13%
Utilities
9%
7%
Business services and operational consulting
Fast moving consumer goods
8%
2%
Aerospace and defence
5%
4%
Law firms
5%
2%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
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3
Preferred Job functions
Marketing/communications/PR function
45%
33%
30%
Research and development function
Administrative function (e.g. HR, Purchasing, IT
support)
27%
25%
20%
18%
Project Manager
15%
Customer service function
Consultant
6%
Analyst
6%
7%
Sales/Key account manager
4%
7%
Upper management
4%
7%
IT specialist/developer
Engineer
21%
8%
11%
Middle management
Finance function
54%
12%
3%
3%
2%
1%
1%
Other
15%
15%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
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3
Preferred size of employer
Micro employer (Less than 10
employees)
8%
8%
32%
Small employer (10-100 employees)
38%
34%
Medium-sized employer (100-500
employees)
30%
18%
Big employer (500-1000 employees)
Macro employer (More than 1000
employees)
14%
8%
10%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
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3
Career goals - Uniwersytet Warszawski vs. Total
51%
To be secure or stable in my job
59%
48%
44%
To have work/life balance
47%
43%
To be a technical or functional expert
To be competitively or intellectually challenged
33%
31%
To be entrepreneurial or creative/innovative
33%
33%
27%
25%
To be autonomous or independent
27%
29%
To be dedicated to a cause or to feel that I am serving
a greater good
To have an international career
To be a leader or manager of people
14%
12%
9%
11%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
33
Career goals - This year vs. last year (Uniwersytet Warszawski)
51%
To be secure or stable in my job
44%
48%
52%
To have work/life balance
47%
48%
To be a technical or functional expert
33%
35%
To be competitively or intellectually challenged
33%
31%
To be entrepreneurial or creative/innovative
27%
27%
To be autonomous or independent
27%
32%
To be dedicated to a cause or to feel that I am
serving a greater good
14%
14%
To have an international career
To be a leader or manager of people
3
9%
9%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
34
3
Career goals - This year vs. last year (Total)
59%
To be secure or stable in my job
48%
44%
44%
To have work/life balance
43%
46%
To be a technical or functional expert
To be entrepreneurial or creative/innovative
33%
33%
To be competitively or intellectually challenged
31%
33%
To be dedicated to a cause or to feel that I am serving a
greater good
29%
33%
25%
26%
To be autonomous or independent
To have an international career
12%
11%
To be a leader or manager of people
11%
12%
Total 2011
Total 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
35
3
Expected annual salary (PLN)
Uniwersytet Warszawski
Total
33 151
30 621
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
36
3
Actual communication channels - Top 10
34%
Job boards
31%
29%
TV advertisements
33%
27%
27%
Social networks/communities
Employer websites
News websites advertisements
Career guidance websites
27%
19%
23%
20%
23%
19%
22%
23%
Outdoor/billboard advertisements
20%
22%
News print media advertisements
Professional networks/communities
Career fairs
20%
20%
18%
16%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
37
4
University Report
Employer rankings
38
Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2010
38
Copyright
Universum2011
2010
Copyright Universum
4
Considered employer ranking - Uniwersytet Warszawski - Top 30
Employer
TVN S.A.
Agora
Empik Grupa
Telewizja Polska
Telewizja Polsat
L'Oréal Polska
Polskie Linie Lotnicze LOT
Axel Springer
Grupa Onet.pl
Google Poland
Nestlé Polska
Allegro
Danone
Coca-Cola
Ernst & Young
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
6
8
9
10
11
12
13
14
15
51,36%
43,64%
43,18%
40,91%
32,73%
30,45%
30,45%
30,00%
26,82%
25,91%
25,00%
20,45%
20,00%
19,55%
19,09%
1
2
5
3
8
6
4
9
7
12
88
10
11
15
Employer
Mars Polska
Unilever
Nivea Polska
Nokia Poland
IKEA Retail
Procter & Gamble
Sony Polska
Grupa Zywiec
PricewaterhouseCoopers
Levi Strauss Poland
Johnson & Johnson Poland
Cadbury Wedel
Coty Polska
Cyfrowy Polsat
Microsoft
Rank
2011
Percent
2011
Rank
2010
16
16
18
18
20
20
20
23
24
25
26
27
27
27
30
18,64%
18,64%
18,18%
18,18%
17,27%
17,27%
17,27%
16,82%
16,36%
15,91%
15,00%
14,55%
14,55%
14,55%
14,09%
25
21
15
14
17
18
25
32
21
18
21
39
20
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
39
4
Ideal employer ranking - Uniwersytet Warszawski - Top 20
Employer
TVN S.A.
Agora
Telewizja Polska
Empik Grupa
Axel Springer
Telewizja Polsat
Google Poland
Polskie Linie Lotnicze LOT
L'Oréal Polska
Grupa Onet.pl
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
5
7
8
9
10
38,10%
28,10%
18,57%
17,62%
16,67%
16,67%
14,76%
13,33%
12,38%
10,95%
1
2
3
6
9
9
5
4
7
-
Employer
PricewaterhouseCoopers
Ernst & Young
Microsoft
Coca-Cola
Mars Polska
Nestlé Polska
Allegro
IKEA Retail
Unilever
Danone
Rank
2011
Percent
2011
Rank
2010
11
12
13
14
14
14
17
17
17
20
7,62%
7,14%
6,67%
6,19%
6,19%
6,19%
5,71%
5,71%
5,71%
5,24%
12
8
23
15
15
14
65
19
23
12
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
40
4
Potential applicants’ ranking - Uniwersytet Warszawski - Top 10
Employer
TVN S.A.
Agora
Axel Springer
Empik Grupa
Telewizja Polska
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
4
11,96%
11,48%
5,26%
4,78%
4,78%
1
2
11
5
5
Employer
Ernst & Young
Mars Polska
Unilever
PricewaterhouseCoopers
Telewizja Polsat
Rank
2011
Percent
2011
Rank
2010
6
6
6
9
9
3,35%
3,35%
3,35%
2,87%
2,87%
16
5
16
11
11
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
41
4
Ideal employer ranking - Total - Top 20
Employer
TVN S.A.
Empik Grupa
Telewizja Polska
Agora
L'Oréal Polska
Google Poland
Polskie Linie Lotnicze LOT
Telewizja Polsat
Axel Springer
Grupa Onet.pl
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
8
9
10
34,98%
17,24%
16,70%
15,65%
13,36%
13,26%
12,48%
11,68%
11,26%
9,17%
1
2
4
3
6
5
7
8
9
-
Employer
Microsoft
IKEA Retail
Allegro
Nivea Polska
Nestlé Polska
Coca-Cola
Ernst & Young
Johnson & Johnson Poland
Grupa Zywiec
Sony Polska
Rank
2011
Percent
2011
Rank
2010
11
12
13
14
15
16
17
18
19
20
6,82%
6,38%
5,80%
5,20%
5,12%
5,12%
4,89%
3,80%
3,71%
3,70%
14
11
63
15
13
17
12
27
19
21
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
42
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. TVN S.A.
2. Empik Grupa
3. Telewizja Polska
4. Agora
5. L'Oréal Polska
1. TVN S.A.
2. Telewizja Polska
3. Google Poland
4. Agora
5. Empik Grupa
Considered Employer ranking:
Potential Applicants’ ranking:
1. TVN S.A.
2. Empik Grupa
3. Telewizja Polska
4. Telewizja Polsat
5. L'Oréal Polska
1. TVN S.A.
2. Agora
3. Empik Grupa
4. Telewizja Polska
5. Axel Springer
43
5
University Report
Students’ employer preferences
44
Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2010
44
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talents
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
45
5
The Drivers of Employer attractiveness - Importance of each driver
17%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
18%
25%
Job Characteristics
25%
29%
People & Culture
29%
29%
Remuneration & Advancement Opportunities
28%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
46
The Drivers of Employer attractiveness - Employer Reputation & Image
33%
People
& Culture
Remuneration &
Advancement
Opportunities
33%
34%
Financial strength
32%
35%
Good reputation
31%
High ethical standards
27%
28%
Inspiring top management
23%
27%
29%
Market success
21%
21%
Attractive/exciting products and services
High level of Corporate Social Responsibility
Job
Characteristics
37%
Fast-growing or entrepreneurial
Innovative products and services
Employer
Reputation &
Image
39%
36%
Prestige
5
12%
16%
11%
11%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Uniwersytet Warszawski
Total
47
The Drivers of Employer attractiveness - Employer Reputation & Image
(this year vs. last year)
39%
36%
Prestige
Fast-growing or entrepreneurial
37%
34%
Financial strength
33%
37%
Remuneration &
Advancement
Opportunities
31%
28%
High ethical standards
28%
26%
Inspiring top management
27%
Market success
34%
21%
18%
Attractive/exciting products and services
High level of Corporate Social Responsibility
People
& Culture
Job
Characteristics
32%
35%
Good reputation
Innovative products and services
Employer
Reputation &
Image
5
12%
11%
11%
13%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEY QUESTION:
SURVEY Reputation
QUESTION:Employer
Reputation
& Image of
refers
to the attributes
of the employer as an organisation. My ideal
Employer
& Image refers
to the attributes
the employer
as an organisation.
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
48
5
The Drivers of Employer attractiveness - Job Characteristics
49%
43%
Secure employment
Remuneration &
Advancement
Opportunities
34%
32%
33%
A variety of assignments
26%
23%
23%
Flexible working conditions
19%
18%
Challenging work
High level of responsibility
Job
Characteristics
35%
31%
Control over my working hours
Opportunities for relocation abroad
People
& Culture
49%
Opportunities for international travel
An attractive geographic location
Employer
Reputation &
Image
45%
Professional training and development
16%
15%
14%
13%
9%
12%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
49
5
The Drivers of Employer attractiveness - Job Characteristics
(this year vs. last year)
Professional training and development
Job
Characteristics
50%
43%
Secure employment
People
& Culture
36%
Remuneration &
Advancement
Opportunities
35%
Opportunities for international travel
30%
34%
32%
Control over my working hours
33%
29%
A variety of assignments
23%
27%
Flexible working conditions
19%
Challenging work
25%
16%
13%
An attractive geographic location
14%
19%
Opportunities for relocation abroad
High level of responsibility
Employer
Reputation &
Image
45%
9%
Uniwersytet Warszawski 2011
14%
Uniwersytet Warszawski 2010
SURVEYQUESTION:
QUESTION:
SURVEY
JobCharacteristics
Characteristicsrefers
refersto
tothe
thecontent
contentand
anddemands
demandsof
ofthe
thejob,
job,including
includingthe
thelearning
learningopportunities
opportunitiesprovided
providedby
bythe
thejob.
job.
Job
My ideal
employer
associated
Which
attributes
do is
you
perceive with:
as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
50
5
The Drivers of Employer attractiveness - People & Culture
60%
Offers a creative and dynamic work environment
Employer
Reputation &
Image
50%
42%
42%
Will enable me to have good work/life balance
People
& Culture
Job
Characteristics
Remuneration &
Advancement
Opportunities
38%
41%
Offers a friendly work environment
35%
31%
Offers interaction with international clients and
colleagues
31%
28%
Has a culture that respects my individuality
28%
27%
Has leaders who will support my development
20%
Offers a comfortable physical work environment
29%
13%
12%
Has a culture that supports equality between the
sexes
Has a culture that is accepting towards
[underrepresented] minorities
5%
6%
Recruits only the best talents
4%
6%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Uniwersytet Warszawski
Total
51
5
The Drivers of Employer attractiveness - People & Culture
(this year vs. last year)
Offers a creative and dynamic work environment
42%
43%
People
& Culture
Remuneration &
Advancement
Opportunities
38%
Offers a friendly work environment
46%
Offers interaction with international clients and
colleagues
35%
35%
Has a culture that respects my individuality
31%
36%
28%
27%
Has leaders who will support my development
20%
23%
Offers a comfortable physical work environment
13%
12%
Has a culture that supports equality between the
sexes
Recruits only the best talents
Job
Characteristics
42%
Will enable me to have good work/life balance
Has a culture that is accepting towards
[underrepresented] minorities
Employer
Reputation &
Image
60%
5%
4%
4%
Uniwersytet Warszawski 2011
9%
Uniwersytet Warszawski 2010
SURVEY QUESTION:
SURVEY
QUESTION:
People
& Culture
refers to the social environment and attributes of the work place.
Peopleattributes
& Culturedorefers
to the social
environment
and attributes of the work place. My ideal employer is associated with:
Which
you perceive
as the
most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
52
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good prospects for high future earnings
35%
Remuneration &
Advancement
Opportunities
34%
31%
32%
31%
Clear path for advancement
24%
22%
Good reference for future career
24%
25%
Good possibilities for rapid promotion
19%
22%
Overtime pay/compensation
Leadership opportunities
People
& Culture
30%
Competitive base salary
Performance-related bonus
Job
Characteristics
50%
Sponsorship of future education
Competitive benefits
Employer
Reputation &
Image
55%
5
14%
15%
14%
19%
11%
Uniwersytet Warszawski
16%
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Total
53
5
The Drivers of Employer attractiveness - Remuneration &
Advancement Opportunities (this year vs. last year)
Good prospects for high future earnings
35%
31%
Sponsorship of future education
24%
27%
Good reference for future career
24%
22%
Good possibilities for rapid promotion
19%
17%
Overtime pay/compensation
Leadership opportunities
Remuneration &
Advancement
Opportunities
32%
29%
Clear path for advancement
Performance-related bonus
People
& Culture
Job
Characteristics
34%
33%
Competitive base salary
Competitive benefits
Employer
Reputation &
Image
55%
50%
14%
14%
14%
22%
11%
Uniwersytet Warszawski 2011
18%
Uniwersytet Warszawski 2010
SURVEYQUESTION:
QUESTION:
SURVEY
Remuneration&&Advancement
AdvancementOpportunities
Opportunitiesrefer
referto
tomonetary
monetarycompensation
compensationand
andother
otherbenefits,
benefits,now
nowand
andininthe
thefuture.
future. My ideal
Remuneration
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
54
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Uniwersytet Warszawski
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
Offers a creative and dynamic work
environment (People & Culture)
1.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
2.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
2.
Offers a creative and dynamic work
environment (People & Culture)
3.
Secure employment (Job Characteristics)
4.
Will enable me to have good work/life
balance (People & Culture)
5.
Professional training and development
(Job Characteristics)
3.
Will enable me to have good work/life
balance (People & Culture)
4.
Professional training and development
(Job Characteristics)
5.
Offers a friendly work environment (People
& Culture)
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
55
6
University Report
Global top findings
56
Uniwersytet Warszawski
Humanities/Liberal Arts
Copyright Universum 2009
56
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
57
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
58
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
59
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
60
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Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
61
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
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Top 3 preferred communication channels by region – Business students
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1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
63
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
64
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