Transcript The Smithsonian back in May

Hot Spots
How Innovation happens in groups
2006
2006
2006
2006
2000
Gore was trying to
innovate!
2000 US Presidential election
“I will fight for change”
“I will continue the
status quo.”
The Secret Language of Leadership
Effective presentation to spark innovation
Get their attention
Elicit
desire
Reinforce
with reasons
In the first 90 seconds, Gore mentioned
eleven separate government programs.
20 COMMUNICATION DEVICES TO GET ATTENTION
GENERALLY EFFECTIVE
The story of the audience’s problems
The story of how you handled adversity
A warning
A challenge
A question
A metaphor
Have the audience do something unexpected.
Share something of value
Admission of responsibility
A relevant musical performance
MODERATELY EFFECTIVE
The real thing
A surprise
An extraordinary offer
The story of an opportunity
for the audience.
A springboard story
A joke
An image
GENERALLY INEFFECTIVE
How the conclusions were reached
The story of who your company is
Facts, data, analyses.
The Secret Language of Leadership
Effective presentation to spark innovation
Get their attention
Elicit
desire
Reinforce
with reasons
How to stimulate desire
A story that communicates a complex idea and
spark action.
Springboard story
Purpose
Story to spark action
Truth
True
Positive
Detail
Positive
Minimalist
Outcome
Action
Gore 2000 Story #1:
Texas fires
“I want to compliment the governor on his response
to those fires and floods in Texas. I accompanied
James Lee Witt down to Texas when those fires
broke out.
And FEMA has been a major flagship project of our
reinventing government efforts. And I agree it works
extremely well now.”
1. Springboard storytelling
Storytelling that can communicate a complex
idea and spark action.
Springboard story
Purpose
Story to spark action
Truth
True
Positive
Detail
Positive
Minimalist
Outcome
Action
Gore 2000 Story
#2: Caley
A fifteen-year-old girl named Caley, who is in Sarasota
High School. Her science class was supposed to be for
twenty-four students. She’s the thirty-sixth student in that
classroom. They sent me a picture of her in the
classroom. They can’t squeeze another desk in for her, so
she has to stand during class.
I want the federal government, consistent with local control
and new accountability, to make improvement of our schools
the number one priority so Caley will have a desk and can sit
down in a classroom where she can learn.”
1. Springboard storytelling
Storytelling that can communicate a complex
idea and spark action.
Springboard story
Purpose
Story to spark action
Truth
True
Positive
Detail
Positive
Minimalist
Outcome
Action
Gore 2000 Story #3:
Winifred Skinner
“There is a woman named Winifred Skinner here tonight from Iowa. I
mentioned her earlier. She’s seventy-nine years old. She has Social
Security.
She gets a small pension, but in order to pay for her prescription drug
benefits, she has to go out seven days a week several hours a day
picking up cans.
She came all the way from Iowa in a Winnebago with her poodle in
order attend the debate here tonight.
I want to tell her, I’ll fight for a prescription drug benefit for all seniors
and fight for the people of this country for a prosperity that benefits
all.”
Gore 2000 Story #3:
Winifred Skinner
How Gore’s Story Was Parodied
My opponent wants to cut taxes for the richest 1
percent of Americans.
I, on the other hand, want to put the richest 1 percent
in an ironclad lockbox so they can’t hurt old people like
Roberta Frampinhamper, who is here tonight.
Mrs. Frampinhamper has been selling her internal
organs, one by one, to pay for gas so that she can
travel to these debates and personify problems for me.
Also, her poodle has arthritis.
The Secret Language of Leadership
Effective presentation to spark innovation
Get their attention
Elicit
desire
Reinforce
with reasons
Abstract Programs
Data Sources
Medicare Current Beneficiary Survey (MCBS) - The MCBS is an on-going, multipurpose survey of a
nationally representative sample of aged and disabled people with Medicare. MCBS is sponsored by
the Centers for Medicare & Medicaid Services (CMS). It is the only comprehensive source of
information on the health status, health care use and expenditures, health insurance coverage, and
socioeconomic and demographic characteristics of the entire spectrum of people with Medicare. Data
from MCBS enables CMS to ascertain all types of health insurance coverage and relate coverage to
beneficiary spending for copayments, deductibles, and non-covered services.
Medicare Claims Data - A claim (sometimes called a bill) is a request for Medicare payment for services
and benefits received by a Medicare beneficiary.
Medicare Advantage health plan data from the Adjusted Community Rate Proposals including the
Plan Benefit Packages (ACRP/PBP) - The Medicare Advantage organizations submit data to the
Centers for Medicare & Medicaid Services once a year. The data describes the benefits they intend to
offer to people with Medicare, as well as the associated costs. Once Medicare approves the proposal,
the benefits can't decrease and the costs can't go up throughout the calendar year.
Quality and Beneficiary Satisfaction Data - This includes information on things like the percentage of
plan members with Diabetes and the overall rating of health care received. The quality data is
compiled from the Health Plan Employer Data and Information Set (HEDIS®) and the beneficiary
satisfaction information comes from the Medicare Consumer Assessment of Health Plans Study
(CAHPS®).
Managed Care Disenrollment Information - This includes information on the percentage of members
who chose to leave their Medicare Managed Care Plans and the reasons they chose to leave. The
reasons data comes from the Medicare CAHPS Disenrollment Reasons Survey.
Medigap Plan and Premium Data - CMS gets some Medigap plan data directly from those insurance
companies that voluntarily give their data to us. If we don't get data from an individual insurance
company, we get basic information about the company and their Medigap plans from the State
Department of Insurance. We use the most recent data available to us in our out-of-pocket cost
calculations and in our display of premium ranges for each plan type in each state.
Helpful Contacts Data - CMS keeps a database of important contact information that is useful to people
What
the ….?
Bush told very simple
stories
“Look, this is a man who has great numbers. He talks about
numbers. I’m beginning to think not only did he invent the
Internet, but maybe he also invented the calculator.”
2000 US Presidential election
“I will fight for change”
2000 was the wrong year to run as a change
candidate.
How do you spark
sustained innovation?
The myth of the lone genius
Innovation only
happens in groups
Randall collins:
the sociology of Philosophies
Rapid, sustained
innovation happens in
“hot spots”
Why Some Teams, Workplaces and Organizations
Buzz with Energy –
and Others Don’t
What is a hot spot?
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
• Everyone is pulling together,
• Everyone is energized and enthusiastic,
• Everyone helps each other
• Everyone willing to go the extra mile
“What’s in it for us?”
• “One for all and all for one”
• The group achieves things that go way
beyond what anyone expected.
the opposite of a hot spot
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
• Everyone is not pulling together,
• Everyone is not energized and enthusiastic,
• Everyone is not helping each other
• Everyone is not willing to go the extra mile
“What’s in it for me?”
• The group may well achieve a lot
• BUT it’s not much fun.
It often resembles a basket of crabs.
Exercise: Think of a time
when you were in a hot spot
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
• Everyone was pulling together,
• Everyone was energized and enthusiastic,
• Everyone helped each other
• Everyone was willing to go the extra mile
“What was in it for us?”
• “One for all and all for one”
• The group achieved things that went way
beyond what anyone expected.
Exercise: Find a partner and tell them the story of your hot
spot
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
-How did the hot spot come into
existence?
- How did it feel being in the hot spot?
- Would you like to recreate that
experience?
How do you create and
sustain
a hot spot?
You create a hot spot by
- selection
- mentoring
- incentives
Management tools will never create the
passion and excitement of hot spots
You can’t create a hot
spot.
It’s a matter of luck.
Or chemistry.
How do you create and sustain
enthusiasm for change?
Only in america!
Only through
storytelling!
HOW
DO YOU INSPIRE PEOPLE TO WANT TO CHANGE?
Last night’s workshop
TOOLS THAT GENERALLY WORK
1. A springboard story
2. Actual live experience
3. Externalization with a new story
4. A metaphor
5. The story of who we are
6. A common memory story
7. A positive challenge
HOW
DO YOU INSPIRE PEOPLE TO WANT TO CHANGE?
TOOLS THAT GENERALLY WORK
1. A springboard story
2. Actual live experience
3. Externalization with a new story
4. A metaphor
5. The story of who we are
6. A common memory story
7. A positive challenge
How do you create & sustain a movement?
The story of who
I/we have been
The story of
who we are
“Others” have
a very different story
“Others” are not like us.
The story of
who we are going to
be
“Others” don’t fit into the
story of
who we are going to be
Hypothesis #1
Teams and communities are the same as marriages
and families.
Hypothesis #2
“All happy families are alike. Every unhappy
family is unhappy in its own way.”
Tolstoi: Anna Karenina
Pericles Funeral Oration
Thucydides:
The Peloponnesian Wars: Book 2
It’s tough for someone
like me to make
a believable speech
on such an occasion
The story of who I have
been
The Athenian state has
been built on democracy,
openness, debate,
rationality
The story
of
who we are
We in our conduct will
honor those who have
given their lives for these
values.
The story of who we are
going to be
Henry V
Shakespeare: Henry V
Act IV, scene iii
I am someone who is
hungry for honor and don’t
want more troops to
fight…
The story of who I have
been
Everyone here is like me:
any who don’t can leave
right now.
The story
of
who we are
Years later, we will look
back on this day of glory, St
Crispian’s day, when we
fought …
The story of who we are
going to be
Abraham Lincoln
Gettysburg Address, 1863
Fourscore & seven years
ago, our fathers brought
forth …
The story of who I have
been
Now we are engaged in a
great civil war, testing
whether that nation, or
any nation…
The story
of
who we are
This nation shall have a new
birth of freedom —and that
government of the people, by
the people, for the people …
The story of who we are
going to be
Jack Welch
CEO, GE
I am a very competitive
kind of person: I like
winning
GE is a company
that has
a tradition of winning…
The story of who I have
been
The story
of
who we are
GE is going to be
#1 or #2
in every sector
The story of who we are
going to be
Herb Kelleher
CEO, Southwest Airlines
Kelleher settled a
lawsuit by challenging the
plaintiff to a wrestling
match …
The story of who I have
been
This is a company
dedicated to making air
travel safe, affordable and
fun …
The story
of
who we are
Want to get away?
You are now free to move
about the country …
The story of who we are
going to be
Barack Obama
Presidential candidate
My life and candidacy
have been filled with
adversity
The story of who I have
been
We are tired of our
problems not getting
solved because of
“politics as usual”
The story
of
who we are
We will join together and
solve these problems with
a new kind of politics. …
The story of who we are
going to be
The Dark Cousin:
Define
“us”
in opposition to
“Them”
“Scare ‘em”
Republican Presidential campaigns 2002 and 2004
The Clinton “3 am commercial “
We are under
attack!
Those who attack us are
evil
Only I will be able
to save you.
The story of who I have
been
The story
of
who we are
The story of who we are
going to be
Let’s create a hot spot!
Exercise
Think of a group that you would like to turn into a hot
spot…
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
Let’s create a hot spot!
Effective presentation to spark innovation
Get clear on the
goal
Intuit the story
of the group
Craft the story of
who
we are
Let’s create a hot spot!
Exercise
What is the goal of this group?
- Is the goal of the group worthwhile?
- Can it be reformulated so that
it is worthwhile?
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
Let’s create a hot spot!
Effective presentation to spark innovation
Get clear on the
noble
goal
Intuit the story
of the group
Craft the story of
who
we are
Let’s create a hot spot!
Exercise
Getting to the level of the unique individual
Think about a group member who doesn’t share the goal.
Tell their story as coherently as possible: why don’t they
share your enthusiasm for the goal?
It will end: “That’s why they don’t share the goal”
Let’s create a hot spot!
Get into groups of three:
•First, tell the story of the person who doesn’t share the goal
in the third person. It ends: “That’s why they don’t share the
goal.”
•Then tell the same story in the first person.
It ends: “And that’s why I don’t share the goal.”
• Then tell the same story in the second person.
It ends: “And that’s why you don’t share the goal.”
Let’s create a hot spot!
The story of who we are
The story of who
I/we have been
The story of
who we are now
The story of
who we are going to
be
Let’s create a hot spot!
Exercise D: Composing the story of who you have been
1. Think of a time when you faced adversity that is related in some way
to your goal.
The relation may be one of :
- causation (“because of my experience, I am driven to pursue that goal”)
- analogy (“the adversity that I faced is similar to the adversity we all face”)
- common problem (“the adversity I faced is caused by a problem we all face”)
- likeness: (“I am a winner… we can all be winners”)
2. Give the date and the place.
3. Show how you felt about the situation.
4. Show how large were the obstacles.
5. Show how you overcame the obstacles.
6. Is your story aligned with the goal?
7. Can you make your story flow in some way towards “the story of who
we are”?
Let’s create a hot spot!
The story of who
I/we have been
The story of
who we are
The story of
who we are going to
be
Let’s create a hot spot!
Exercise E: Composing “the story of who we are”
1. Tell brief stories or vignettes of activities, attitudes or values of the audience
that are compatible with attaining your goal.
e.g. Pericles: We are a people that believes in democracy.
e. g. Kelleher: We are a company dedicated to air travel that is safe, affordable and fun
e.g. Obama: We are all tired of these problems not getting solved in Washington DC
2. In telling these vignettes, show how people feel about the situation.
3. Show how widely and strongly the activities, attitudes or values are shared.
4. In telling these vignettes, make sure there is a the link to “the story of who you
have been”.
5. In telling these vignettes, show how they link in some way to “the story of who
we are going to be”.
Let’s create a hot spot!
The story of who
I/we have been
The story of
who we are
The story of
who we are going to
be
Let’s create a hot spot!
Exercise F: Composing “the story of who we are going to be”
1. Paint a word picture of what the world will be like when your goal
is achieved.
2.In painting this picture, show how people will feel about the
situation at having achieved the goal.
3.In painting this picture, show how we will have got from here to
there.
4.In painting this picture, show why the attainment of this goal is
necessary and/or inevitable.
5.In painting this picture, point to the links to:
a.“The story of who you have been”
b.“The story of who we are”
Let’s create a hot spot!
Combine the three stories together
The story of who
I/we have been
The story of
who we are
The story of
who we are going to
be
My next book
How do you
reverse engineer hot spots?
How do you create and sustain these
highly energized and innovative social
groups?
•A team
•A workgroup
•A school
•A community
•A network
•A family
•A marriage
•A political party
Help me write the book…
Do you know of a hot spot that is worth writing
about?
Work with me on turning a “dead spot” into a hot
spot.?
Let me know about it!
What we’ve covered today
Madelyn Blair: Obstacles to innovation
Dorothy Leonard: How stories help or hurt
innovation
Linda Coffman: Digital stories in P&G
Claudia L’Amoreaux: Second Life & innovation
Steve Denning: Hot spots of innovation
How was the day for you?