Transcript Web Metadata Workshop

Web Metadata Workshop
Ensure your web content can be
easily found by including good
quality metadata
What is Metadata?
• All content published on the Curtin
website should incorporate descriptive
information
• For example: author, title, subject
• This is known as metadata
• Metadata is not visible to website users
Why Review Metadata?
• Providing good metadata helps your
web pages to be found
• Search engines give higher weightings
to metadata than page content to
provide more relevant search results
• Reviewing and improving metadata on
the Curtin website is a necessary
preparation for flow web
Some Common Problems
• All pages in a website have exactly the
same title
• Limited number of keywords included
• Page descriptions are brief
• Not all mandatory meta-tags are used
• Tag pairs that should be identical aren’t
Curtin’s Metadata Standard
• Established by CurtinLink Metadata
Working Party in July 2001
• Standard is made up of 7 mandatory
and 6 optional elements
• Based on the Dublin Core Metadata
Initiative
• Metadata User Guide provides
definitions, guidelines and examples for
each element
Mandatory
URL / Domain meta-tag
• The URL (address) of the web page or resource
• Guidelines:
– When the metadata is generated the URL will
automatically appear in the Resource Identifier tag
• Examples:
– http://www.curtin.edu.au/
– http://www.computing.edu.au/
• <meta name="DC.Identifier"
content="http://www.curtin.edu.au/">
Unique
Mandatory
Title meta-tag
• The concise name given to the web page or
resource, usually by its creator or author
• Guidelines:
– Should concisely describe the document or reflect the role of
the website in order to be meaningful
– The metadata generator will reproduce the content in a
<title> tag too
• Examples:
– Employment Vacancies
– Centre for Aboriginal Studies
• <meta name="DC.Title" content="Employment
Vacancies">
Unique
Mandatory
Description meta-tag
• A brief textual description of the content of the web
page or resource
• Examples:
– Home page for Curtin University of Technology, located in
Perth, Western Australia
– A map of the location of the Department of Applied Physics
on the Curtin Bentley Campus
• <meta name="Description" content="Home page for
Curtin University of Technology, located in Perth,
Western Australia.">
• <meta name="DC.Description" content="Home page
for Curtin University of Technology, located in Perth,
Western Australia.">
Unique
Mandatory
Keywords meta-tag
• Words or phrases that describe the theme or content
of the web page or resource
• Guidelines:
– Can be selected from the Title or Description fields but
always choose the most significant and unique words
– Separate keywords or key-phrases by commas
– Do not repeat keywords unnecessarily as this may prevent
your web page or resource from being indexed by
commercial search engines
– Use both upper and lower case letters for acronyms (some
search engines distinguish between upper and lower case
letters)
– Consider including synonyms, acronyms, alternative word
endings and different spellings (eg colour and color, LIS and
Library Information Service)
Unique
Mandatory
Keywords meta-tag
• Examples:
– Telephone directory, Australia, White pages, Telstra
– Library and Information Service, Curtin University of
Technology, LISWeb
– Curtin University of Technology, Computer Shop
– CBS, Curtin Business School, cbs, business school
• <meta name="Keywords" content="Library and
Information Service, Curtin University of Technology,
LISWeb">
• <meta name="DC.Subject" content="Library and
Information Service, Curtin University of Technology,
LISWeb">
Mandatory
Category meta-tag
• Describes the subject or activity of the content of the
web page or resource
• Guidelines:
– Select as many options as is appropriate from the check
boxes provided
– Browse the full Curtin Common Vocabulary to view
descriptions of terms and their relationships to each other
• Examples:
– Community Relations
– Teaching & Learning
– Information Management
• <meta name="Curtin.Classification"
content=“Teaching and Learning">
Mandatory
Author/Creator meta-tag
• The person or organisation primarily responsible for
creating the intellectual content of the web page or
resource
• Guidelines:
– If the Author/Creator field and the Publisher (optional mettag) field are the same, only fill in the Author/Creator field,
and leave the publisher field blank
– In the case of a group or organisational unit, if a hierarchy is
known, list the parts of the hierarchy from largest to smallest,
separated by full stops
– In the case of an individual, give the family name first with a
comma, followed by the given name or initials - Otherwise,
enter the name in the order in which it appears
Mandatory
Author/Creator meta-tag
• Examples:
– Smith, John
– Lee Hon-ling
– Curtin University of Technology. Department of
Computing
– National Drug Research Institute
• <meta name="DC.Creator" content="Smith,
John">
Mandatory
Date of Creation meta-tag
• Date associated with the creation or initial availability
of the web page or resource
• Guidelines:
– Give the date in the form YYYY-MM-DD, e.g. 2005-06-26
corresponds to 26th June 2005.
– Separate the digits with dashes
– Dates that refer to what the document is about should be
entered in the optional Coverage field.
• Example:
– 2005-05-20
• <meta name="DC.Date" content="2005-05-20">
Mandatory
Date Modified meta-tag
• Date associated with the last alteration to the web
page or resource
• Guidelines:
– Give the date in the form YYYY-MM-DD, e.g. 2009-06-24
corresponds to 24th June 2009.
– Separate the digits with dashes, i.e. – Dates that refer to what the document is about should be
entered in the optional Coverage field.
• Example:
– 2009-11-20
• <meta name="DC.DateModified" content="2009-1120">
Mandatory
Audience meta-tag
• Describes the intended target audience of the web
page or resource
• Guidelines:
– Use generic names for groups of people rather than titles of
organisations, areas or positions.
– Multiple audiences may be specified for a single web page
or resource.
– Separate audiences by commas.
Mandatory
Audience meta-tag
• Example:
–
–
–
–
–
–
–
–
–
–
–
Staff
Academic Staff
Prospective Staff
Current Students
Current Undergraduate Students
Current Postgraduate Students
Prospective Students
Prospective Undergraduate Students
Alumni
Media
General Public
• <meta name="DC.Audience" content="Staff" >
Mandatory
Security Classification meta-tag
• Describes the security level to be applied to the
content of the web page or resource
• Guidelines:
– Only one security classification should be selected for each
web page or resource.
– Security classifications must be in accordance with those
published in the Information Security Classification
procedure.
– Security classifications must be written in UPPERCASE.
• Examples:
– INTERNAL ONLY
– PUBLIC
• <meta name=" AGLSTERMS.protectiveMarking"
content="INTERNAL ONLY" >
Mandatory
Authorised By meta-tag
• Used when the information needs to be approved by
a person or a corporate unit within the organisation,
before the information is made available publicly
• Guidelines:
– Guidelines are the same as Author/Creator
• Examples:
– Curtin University of Technology. Curtin Business School
– Respinger, Mark
• <meta name="Curtin.Authorised-by" content="Curtin
University of Technology. Curtin Business School">
Mandatory
Maintained By meta-tag
• The name of a person or a group who
maintains the web page or resource
• Guidelines:
– Guidelines are the same as Author/Creator
• Examples:
– English, Tamara
– Curtin University of Technology. Department of
Language and Intercultural Education
• <meta name="Curtin.Maintained-by"
content="English, Tamara">
Conditional
Publisher meta-tag
• The person or organisation responsible for making
the web page or resource available in its present
form
• Guidelines:
– If the Publisher is the same as the Creator do not fill in this
field
– Guidelines are the same as Author/Creator
• Examples:
– Curtin University of Technology. Curtin University
Postgraduate Student Association.
– Spencer, Frank
• <meta name="DC.Publisher" content="Curtin
University of Technology. Curtin University
Postgraduate Student Association">
Recommended
Contributor meta-tag
• A person or organisation who has made significant
intellectual contributions to the resource but whose
contribution is secondary to any person or
organisation specified in an author/creator field
• Guidelines:
– Guidelines are the same as Author/Creator
• Examples:
– Curtin University of Technology. School of Biomedical
Science
– Coles, Phil
• <meta name="DC.Contributor" content="Curtin
University of Technology. School of Biomedical
Science">
Recommended
Coverage meta-tag
• The extent or scope of the content of the web page or
resource - Data in this field may include spatial
locations (a place name, geographic coordinates, or
jurisdiction i.e. named administrative entity)
• Guidelines:
– If the content of a document covers a specified time period,
enter dates here in the form YYYY-YYYY
– Note that the dates in this element refer to what the resource
is about rather than when it was created or made available
• Examples:
– 1996-1998
– US Civil War era; 1861-1865
– Mt Gambier, South Australia
• <meta name="DC.Coverage" content="1996-1998">
Recommended
Source meta-tag
• Cites another resource from which the web
page or resource is derived
• Guidelines:
– This field can be a URL, ISBN, or textual
description
• Examples:
– Curtin University of Technology Annual Report
2004
– ISBN 0631226656
• <meta name="DC.Source" content="Curtin
University of Technology Annual Report
2004">
Metadata Exercises
1. Develop a set of metadata for a page
on the Curtin website
•
Ensure you complete all mandatory elements
and consider if the optional ones are relevant
2. Review the current metadata on a
page on the Curtin website
•
Identify which elements are missing and how
the existing metadata elements could be
improved
Web Metadata Reporting Tool
• A tool is available that produces a
metadata report for a particular Curtin
sub-domain
• The report details all the metadata on
the test or prod version of a website
• Metrics are provided and problems are
highlighted
• Schedule reports from the flow website
Reviewing Your Metadata
• Consider the different types of terms
people may use when searching for
your web page
• Search log reports are available
• Review the contents of your web
metadata report
• Note corrections and additions on a
printed copy of the report
Updating Your Metadata
• Update your web pages with your
revised metadata using the same
process to update your content:
– Send a web maintenance request to CITS
– Ask your local web developer
– Use Adobe Dreamweaver
• Re-run the metadata report as a QA
check before you publish the changes
Using Adobe Dreamweaver
• Create your metadata from the
metadata generator at:
– http://online.curtin.edu.au/tools/metadata/index.cfm
• Paste the generated metadata code into
the header.cfm file of your site
• Comment out the unique metadata
elements in the header.cfm file
Using Adobe Dreamweaver
• Insert a snippet of code,
available from the flow website,
into each one of your web
pages
• Add your unique metadata to
the code in each page
Further Assistance
• The flow team can help you review and
improve your metadata
• One-on-one help is available, just
contact us at:
– [email protected]
• For more information on metadata visit
the flow website at:
– flow.curtin.edu.au/support/webmetadata.cfm