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American Chemical Society Navigating Social Networking and Collaboration Tools Christine Brennan Schmidt, Product Manager, WSO August 17, 2009 Question 1 • How many people belong to a Social Network? American Chemical Society 2 Outline • Social Networking and Collaboration • Typical features • Examine strengths and weaknesses of various services – Not inclusive – examples of various types of tools – Shameless plug for ACS Network American Chemical Society 3 Definitions of “Network” • Noun – a group of transmitting stations linked by wire or microwave relay so that the same program can be broadcast or telecast by all – any netlike combination of filaments, lines, veins, passages, or the like – a system of interrelated buildings, offices, stations, etc., esp. over a large area or throughout a country, territory, region, etc. – an association of individuals having a common interest, formed to provide mutual assistance, helpful information, or the like American Chemical Society 4 The Act of Networking • Verb – to cultivate people who can be helpful to one professionally, esp. in finding employment or moving to a higher position – to connect to a network – to distribute widely – to organize into a network – to broadcast American Chemical Society 5 Social Networking and Collaboration • Social Networking – definition: the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc. • Collaborate – To work together, especially in a joint intellectual effort • Social Networking and Online Collaboration are not always the same thing • Often Collaboration results from or after Networking, but not all of this is done online American Chemical Society 6 Tools for Social Networking • Current tools are evolving – Started as either a collaboration or a networking tool – Added features of the other so now they are more similar – Usually stronger in one or the other – Difficult to be all things for all people • Question 2 – How many people have participated in online collaboration? American Chemical Society 7 Features – Profiles – Connections – Blogging – Discussion threads – Sharing documents American Chemical Society 8 Profiles • A Profile allow you to: – To show off – To be found • Contains information – Picture – Birthday – Schools – Job (Current and past) – Other • Interests • involvement American Chemical Society 9 Profiles American Chemical Society 10 Connections • Friends = Connections = My Network • Electronic Rolodex – Collect contact information for friends – Usually permission is granted to be a person’s friend – Allows a view into a profile information that is usually hidden from others • Grouping/filtering of friends • Some mechanism to communicate American Chemical Society 11 Connections American Chemical Society 12 Blogging • Allows a posting of some length and regularity to be posted • Has a place for users to comment • It can be a good place to share part of your life (personal) or announce an event (group or business) • Q. How many people here blog American Chemical Society 13 Blog American Chemical Society 14 Blog Use RSS feed to insert into social network American Chemical Society 15 Microblog • A microblog is a shortened blog entry. – See these in places like Twitter or Facebook • Also known as status update American Chemical Society 16 Discussion Threads • Known by many names – Discussions, Discussion Threads, Threaded discussions, forums • Usually a question or provocative thought that calls for a response – Responders usually have to log in • Rating of usefulness American Chemical Society 17 Discussion American Chemical Society 18 Questions • How many people have ever posted to a discussion? • How many in the last month? • In the last week? • How many people read Amazon reviews? • How many have posted there? American Chemical Society 19 Documents • Two types – Uploaded • Can include any format, including video, power point, word, PDF • Usually download to view – Wiki • Create right on the web page • Editing tools – usually very simple • Some allow comparison of version • Some allow rules for collaboration • Both usually allow some sort of commenting or other feedback American Chemical Society 20 Question • How many people use a wiki? • How many have contributed to wiki? American Chemical Society 21 Comparing Wiki documents American Chemical Society 22 Different services • Facebook • LinkedIn • Plaxo • Yammer • CollectiveX • ACS Network American Chemical Society 23 Facebook • Started as a social network for college students • Both social and professional uses • Strengths – Great for networking – find old classmates and coworkers – Easy to pull-in information from other sources – “Wall” is easy place to post information – Microblog – announcements – Third-party applications • Weaknesses – Unfocused audience – Hard to do online collaboration (sharing of documents) American Chemical Society 24 Facebook American Chemical Society 25 Linked In • Started as a place to have a professional profile • Meant for professional networking • Strengths – Professional networking – Find a job/service – Find a candidate/service provider – Recommendations – Discussions and Groups • Weaknesses – Online collaboration American Chemical Society 26 Linked in American Chemical Society 27 Plaxo • A social network • Strengths – Easily pulls in other Web 2.0 activity. • Blogs • Events and Trips • Social Network • Reviews and Wishlists • Tagging sites • Photos • Music and videos – Profile, connections, groups • Weaknesses – Lacks file sharing or other collaboration tools American Chemical Society 28 Plaxo American Chemical Society 29 Yammer • Social network for companies – based on common email address • Strengths – Keep up with colleagues work (Follow people) – Discuss (via reply) – Form Groups (i.e. departments or divisions) – Org chart • Weaknesses – No real sharing of files – Limited via email address American Chemical Society 30 Yammer American Chemical Society 31 CollectiveX • Social Collaboration Community • Operate via “Groupsites” • Strengths – Good for Project Work – team oriented – Calendar – File Sharing – Communicate through discussions, blog, and emails – Subgroups • Cons – Must login – no externally facing pages – Membership based – managing membership – No wiki document – only uploading of documents American Chemical Society 32 CollectiveX American Chemical Society 33 ACS Network • ACS Network and collaboration space for chemical community. • Hybrid networking and collaboration tool • Strengths – Uses ACS ID. Integrated with www.acs.org – Access to chemical community (including local section & division membership) – Groups – Online document sharing – compare wiki documents online – Discussion Thread – Blogs • Weaknesses – Still evolving. Improvements in interface and features coming in 2010, • Better friending and in-system messaging. American Chemical Society 34 Others • Twitter – microblogging via cell-phone texting • Sharepoint – sharing documents online • Delicious.com – tagging of content • Other technologies for collaboration include WebEx, Whiteboard, etc. • MySpace, Flickr ? American Chemical Society 35 Continue this Discussion on the ACS Network American Chemical Society https://communities.acs.org/community/national_meetings/technical_program 36