Pro Sports Fan Demographics The vast majority of pro sports fans are adult.

• 81.8 percent of NFL fans are 21 or older.

• 83.5 percent of MLB fans are 21 or older.

• 77.5 percent of NBA fans are 21 or older.

• 80.1 percent of NHL fans are 21 or older.

• 81.8 percent of NASCAR fans are 21 or older. Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: NFL – National Football League, MLB – Major League Baseball, NBA – National Basketball Association, NHL – National Hockey League, NASCAR – National Association for Stock Car Auto Racing

Pro Sports Fan Demographics

81.8% of NFL fans are 21 or older

18.2%

81.8%

Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: NFL – National Football League

Pro Sports Fan Demographics

83.5% of MLB fans are 21 or older

16.5%

83.5%

Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: MLB – Major League Baseball

Pro Sports Fan Demographics

77.5% of NBA fans are 21 or older

22.5%

77.5%

Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: NBA – National Basketball Association

Pro Sports Fan Demographics

80.1% of NHL fans are 21 or older

19.9%

80.1%

Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: NHL – National Hockey League

Pro Sports Fan Demographics

81.8% of NASCAR fans are 21 or older

18.2%

81.8%

Source: The 2004 ESPN Sports poll is a statistically valid sample of the U.S. Population 12+.

Survey Questions:

Fan: On a 4 point scale, 1=not interested, 2= a little interested, 3= somewhat interested, 4= very interested; they respond 2, 3, or 4 to the question, "How interested are you in ______ sport?" Note: NASCAR – National Association for Stock Car Auto Racing

Pro Sports Fan Audience

The vast majority of fans who watch pro sports on television are adult.

• 88 percent of fans who watch NFL on television are 21 or older.

• 89 percent of fans who watch MLB on television are 21 or older.

• 84 percent of fans who watch NBA on television are 21 or older.

• 86 percent of fans who watch NHL on television are 21 or older.

• 90 percent of fans who watch NASCAR on television are 21 or older.

Source: 2004 Nielsen Media Research Note: NFL – National Football League, MLB – Major League Baseball, NBA – National Basketball Association, NHL – National Hockey League, NASCAR – National Association for Stock Car Auto Racing

Pro Sports Fan Audience

88% of fans who watch NFL on TV are 21+

12%

88%

Source: 2004 Nielsen Media Research Note: NFL – National Football League

Pro Sports Fan Audience

89% of fans who watch MLB on TV are 21+

11%

89%

Source: 2004 Nielsen Media Research Note: MLB – Major League Baseball

Pro Sports Fan Audience

84% of fans who watch NBA on TV are 21+

16%

84%

Source: 2004 Nielsen Media Research Note: NBA – National Basketball Association

Pro Sports Fan Audience

86% of fans who watch NHL on TV are 21+

14%

86%

Source: 2004 Nielsen Media Research Note: NHL – National Hockey League

Pro Sports Fan Audience

90% of fans who watch NASCAR on TV are 21+

10%

90%

Source: 2004 Nielsen Media Research Note: NASCAR – National Association for Stock Car Auto Racing