Transcript Internet and New Technologies

Chapter 2
The Internet, Digital Media,
and Media Convergence
Smartphones and Media
Convergence
Along with computers, digital
music players, and a new
generation of touchscreen devices
like the iPad, smartphones are
part of the general shift to media
convergence in media devices
over the past decade.
Figure 2.1: Distributed
Networks
People Embrace Digital
Communication

Digital communication
Image, text, or sound is converted
into electronic symbols, which are
transported and reassembled as a
precise reproduction.
 Includes e-mail and instant
messaging

What Are Social Media?
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Venues for social interaction
Virtual communities that are
multiplatform, participatory, and
digital… truly democratic
Platforms that enable the interactive
Web by engaging users to participate
in, comment on, and create content
as a means of communicating
Media Convergence on Our PCs

Media converges on computers

Users can access:
 Movies
(Netflix and Hulu)
 Music (iTunes and Spotify)
 Books (Amazon and Google)
 Games
 Newspapers and magazines

Services such as Skype and iChat
can replace telephones
Media Convergence on Our TVs
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Examples
Internet-ready TVs
 Video game consoles such as Xbox,
Wii, and PS3
 Set-top boxes such as Apple TV,
Google TV, Roku, and Boxee

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Consumers use multiple avenues
to access media content.
Mobile Devices Propel
Convergence
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Smartphones and tablet
computers can be used for:
Texting
 Listening to music
 Watching movies
 Reading books and magazines
 Connecting to the Internet
 Playing games

The Impact of Media Convergence
and Mobile Media
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Media consumption is mobile and
flexible.
Merging of media onto one device
blurs distinctions between what used
to be separate media
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Formats are morphing
We can experience media in multiple
manners simultaneously
The Changing Economics of Media
and the Internet
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Apple established the new media
economics.
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Provided a market for music on iTunes in
exchange for a 30-percent cut of the
revenue
Amazon

Followed suit, creating the Kindle and
selling e-books for a cut of the revenue
Ownership and Control of the
Internet

Connected to three issues
Security of personal and private
information
 Appropriateness of online
materials
 Accessibility and openness of the
Internet

Information Wants to be Free
Wikileaks
 The Guardian
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Google
What Google Owns
Web
▪ Web Search
▪ Google Chrome
• iGoogle
Specialized Search
• Google Blog Search
▪ Google Patent Search
▪ Google Finance
▪ Google Alerts
▪ Google Custom Search
▪ Google Product Search
▪ Google Scholar
▪ Google Trends
Media
▪ YouTube
▪ Google Images
▪ Google Videos
▪ Google Play
▪ Google News
▪ Picasa
Social
• Google +
▪ Knol
• Reader
• Groups
• Orkut
• Blogger
• Google Talk
Geo
▪ Google Latitude
▪ Google Earth
▪ Google Maps
▪ Panoramio
• Google Offers
• SketchUp
Mobile
• Google Mobile
• Android
• Motorola Mobility
Home & Office
▪ Gmail
▪ Google Sites
▪ Google Translate
▪ Google Docs
▪ Google Calendar
▪ Google Voice
▪ Google Wallet
Advertising
• Adwords and AdWords
Express
• Adsense
• Google Mobile Ads
• Google Analytics
• Google Display Network
• Google Video Ads
• Google TV ads
• FeedBurner
Access: The Fight to Prevent a
Digital Divide

Digital divide
Refers to the growing contrast
between “information haves” and
“information have-nots.”
 Smartphones are helping to narrow
the gap.
 Still a big gap between the United
States and the rest of the world
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Net Neutrality: Maintaining an
Open Internet
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Net neutrality
“Every Web site and every user
has the right to the same Internet
network access and speed
 Major telecomm companies want
to offer faster connections and
priority for those willing to pay
higher rates.
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