Transcript SOUTH MEMBER MEETING – APRIL 2011

AUS SOUTH SENIOR
MANAGEMENT WORKSHOP
– FEBRUARY 2012
Victoria University,
Footscray Park
9.00 – 9.30am
Members arrive and networking opportunity
9.30am
Welcome and introductions
9.40am
Health Promotion
- Aims and objectives
Presented by Martin Doulton, on behalf of IHOC and Ben King, AUS RDM - South
Introduction and presentation – Zaidees Rainbow Foundation
- AUS and Zaidees Rainbow Foundation partnership in 2012
- Zaidees Physical Feats 2012 – Health hour and Health week
Presented by David Fien, Cork Media (On behalf of Zaidees Rainbow Foundation)
AUS board update
Presented by Tim Lee, Melbourne University Sport
Introduction and discussion – South strategic statement
AUS Benchmarking
Presented by Tim Lee, Melbourne University Sport and Martin Doulton, Monash
University
VU management presentation
- Challenges, Barriers and Opportunities
Presented by VU Sport management team
VU sport precinct and Institute of Sport, Exercise and Active Living tour
Presented by James Nightingale, Victoria University
Senior Sport Management workshops
- Dates
- Host university
- Agenda item/discussion topics
1.00pm
Workshop concludes
Introductions...
 Name
 University
 Your role
 How long have you been there
 Most exciting thing that has happened in your week to date
Improving Healthy
Outcomes - Update
Presented by Martin Doulton, Chair
IHOC
The Good Health Agenda!
• Influence of University communities on
Health
• Concerned about Physical, Mental, Social
Health.
• AUS members are more than just about
competitive Sport
• AUS now implementing Health Agenda
Health Promotion 2012
• AUS South Strategic Statement 2012 2016
• 5.1 - Pilot a region wide multi campus
mass participation Improving Health
outcomes initiative. Min <10 Member
institutions
• Student focused, Low Entry Cost,
Memorable,
Sustainable, Flexible, Easy to organize
IHOC formed in 2010
1. Desk Top audit into Participation levels
2. Audit of AUS Members Health focus
3. ID of Programs and promotions that might
work broadly across the sector
4. Raise the relationship of AUS=Good Health
Outcomes with Government
5. Retain Focus on risk reduction in AUS
programs
What the 2011 Good Health
Audit told us (37 responses)
73% core or indirect University objective
91.9% core/indirect SDA objective
77.1% U have specific wellbeing programs
34% U have a budget
42.9% SDA have a budget
94.3% SDA want to do more U wide Health
97.1% SDA should be more engaged in U
campaigns
Introducing……
When/Who?
When
16th to 20th April, 2012
Who
All Southern Region Members
Primary Audience – Students
Secondary Audience - Staff
Why?
• Young people aged 18-35 as being highly underrepresented in organ and tissue donation rates
• ZPF has been created with a view to raising awareness
and a notion that encourages Mass Participation of the
student body, across all campuses in a non-competitive
environment.
• Through accepting a “physical feat”, the campaign is
designed to get students active, and through cleverly
delivered educational lessons around the principles of
“healthy bodies have healthy organs”, Zaidee’s believes
attitudes can be changed.
What is “Health Hour”
• Borrowed from the idea of “Earth Hour”, mid-way
through the week (we suspect Wednesday)
students across ALL participating campuses will
stop normal activity and meet for an organised
Mass Participation event.
• This mass event will be open to all students, staff
and alumni.
• For 2012 Health Hour will be a “fun walk or run”
How?
• Participants can get involved from as little as
$2 – a “pocket change” moment.
• For this students will receive Zaidee’s
Rainbow Shoelaces to be worn throughout
the campaign, during the Week and also
during Health Hour. The collective “mass
participation” moment will be defined by
those wearing the laces around campus –
creating a real sense of “community”
How?
• Flyers and Posters will direct students to the campus Sports
hub as the place to purchase the shoelaces. Upon purchase,
students will be directed to go online and REGISTER. This will
also prompt students to nominate a physical feat for
achievement throughout the week, outside of Health Hour.
• The main driver to wear the laces and “inspire discussion” is
for the chance to win impressive prizes, supplied by our
sponsors.
• Through the ZPF website, our custom social media pages and
our exclusive Smart Phone App, students will post photos and
videos of themselves engaged in a “physical feat” – all prizes
will be awarded via peer voting on the Facebook page
How will we Promote?
•
•
•
•
•
•
Posters – size TBC
Flyers - DL
Countertop boxes for laces
Campaign website
Custom Facebook page
Custom Smart Phone App – Apple and
Android
• Word of Mouth - Volunteers
Sample Poster
ZPF
Website
and phone
App.
What do we need from YOU?
• Permission to sell the shoelaces in countertop
boxes at your sports hub. Each pair of laces has a
barcode that can be entered into your existing
POS.
• Monies collected to be disbursed to Zaidees at
conclusion of campaign. Remaining laces stock to
be returned to Zaidees.
• Placement of DL flyer on countertop to be given
to each purchaser.
• Training of retail staff to promote the campaign
to customers
What do we need from YOU?
• Volunteers for placement of Posters and handing
out of flyers to students on campus – during OWeek and weeks leading into campaign.
• Co-ordination of the Mass Participation event on
your campus – provide meeting place and a
“course” for students to follow
• Promotion of the campaign through current
channels – most likely emails. We will provide the
content.
What will we GIVE to you?
Digital CD Resource
•
•
•
•
Signatures for emails
Poster and flyers in print-ready format
Slide show for promo in cafes, outlets etc
Power point presentation with key points for
staff training
• App and web links
What will we GIVE to you?
• Shoe laces stock boxes – number to vary per
member
• Communications and marketing support –
working with each member to maximise
exposure and student participation
• Project management support and guidance –
liaise with member contacts to ensure smooth
running of campaign.
• ZRF ambassadors to assist in promotion and
‘Health hour’
Approximate Timelines
• 7th Feb
– member commitment to campaign
• 7th – 21st Feb
– Liaise with participating members to establish
“playing field” for each member – understand
scope for each campus
– Develop best plan of attack with each member
Approximate Timelines
• 23rd - 27th Feb
– Delivery of shoelace merchandise boxes
– Digital Resources distributed
– SDA’s to co-ordinate volunteers to distribute
posters, flyers etc
• 27th Feb – 13th March
– Initiate campaign on campus, including strong
presence during O-Week, with volunteers driving
the on-campus activation with SDA’s
Thank you..
We are very excited about the potential of this
campaign and look forward to a great relationship
with you.
Questions?
Zaidee’s Physical Feats in proud partnership with;
AUS Board update
• Review – final board meeting of 2011
• Policy changes?
• 2012 strategic objectives and ‘AUS Big Rocks’
o Reasons for changes
o Implementation plan
BR#
1
2
3
Big Rock - Strategic Priority
Keeping up with Growth & Sustainability
New products:
• AMG – fit into AUS sport pathway; engage alumni
• Uni-leagues – develop model and market test; explore alternative programs suggested
by E&Y
• TAFE sport – complete report and recommendations and present to ASC; implement
Develop funding model (using benchmarking) to assist members with matters pertaining to
the S & A fee
Ensure staff structure supports growth
AUS & ASC Strategic Partnership
Ensure ASC/AIS decision makers are hearing a consistent message from AUS in respect
to WUSG, campus based sport and the national contribution of university sport into the
nationally recognized HP pathway
Continue to seek and attain ASC funding for HP, Health, TAFE and Uni-leagues
Develop a fully funded student-athlete, direct support program to replace the NTID program
Improving Sport Outcomes Events/Programs
Review and clarify purpose of events and develop an assessment process to ensure they
meet said purpose and outcomes; work to improve event viability
Development and evaluation of AUG qualification program
Link masters sport to AUS/AUG alumni
Controlled growth of regional games, while maintaining viable registration numbers for the
AUG
4
5
Member Services
Assist members with guidance/support re S & A fees
Ongoing, improving communications with members and the delivery of high quality
conference and forums; increase member servicing through regional management team
National Communications Data-base:
• Rebrand and re-launch promoting its capability to members while maximizing uptake
• Assist in capacity building for members and their clubs (tools, templates, networking,
case studies, information sharing, management tools, etc.)
• Commercialisation of the NCD system
Research and sector benchmarking
Workforce development – AUS staff and members’ staff
Business Development
Develop Business/Commercial Plan and engage expertise to advise and implement –
includes:
• Sponsorship
• Branding
• Marketing and communications
• Events
• Product development
• Commercialisation of AUS assets
6
7
Health Promotion
Activate health promotions committee (IHOC):
• On-campus environment and activities
• Continue to profile benefits of sport and physical activity
• Seek strategic/grant partnerships that complement AUS objectives
• Exploit national delivery capability
Financial Planning and Management
FARM:
• Develop longer term finance and investment plan, including a growth strategy
supported by a purpose and assessment process
• Continue to refine and drive risk management policy and reporting procedures
• Ongoing staff skilling, development and accountability
• Meet at least twice per year face to face
AUS Benchmarking
• Purpose
• Reporting
• Creating a Seamless/Streamlined
approach
• Creating the ‘big picture’ for uni sport
• Building towards the future
Member Reporting
ACU
Annual - Currently use the AUS participant database + executive summary – presented to
the student board
DUSA
Annual - Currently use the AUS participant database + executive summary – presented to
the student board
MELB
Annual – Executive summary and year to date highlights + annual report. Presented to
MUS board and VC
MON
Monthly – broken down in 5 key sections:
Finance – Health and Fitness, Aquatics and Venues
Membership – Target v Total sales
Attendance – broken down into specific areas (Gym, PT, Alpine lodge etc)
Metrics – broken down into Q’s - shows clear expenditure and total No’s
Trials – broken down into; registrations, redemptions and conversations
Annual – executive summary and year to date highlights
Extensive breakdown of strategic goals – comparison of previous and current years
business plan KPI’s, achievements, objectives, initiatives and outcomes.
Presented to Monash Sport board and VC
Member Reporting
RMIT
Quarterly/Tri funding agreement reports - Executive summary followed by
breakdown of year to date highlights under the following categories;
Sport programs, Clubs and club activities, Rec activities, university and
community events; with each category listing; number, type,
attendance/participation
UTAS
Monthly - financials, club activity, upcoming and completed event overviews
Annual - Currently use the AUS participant database + executive summary
presented to the union board
AU
FU
LTU
SUT
UBAL
USA
VU
AUS – South
Strategic Statement
• Established following the December senior managers
meeting – members agreed in the creation of the South
Strategic Statement to bring about a uniformed approach
to marking the South region a leading region within the
AUS membership
• Runs in line with the AUS Strategic Plan and 2012 ‘Big
Rocks’
• Currently in draft format and awaiting feedback and
review, to become final following today's workshop
AUS South Strategic Statement 2012-2016
Vision 2016
If there were three words used by the AUS Family to best describe the South region in 2016 what would they be:
Connected
Innovative
Collegial
If there were some principles to describe and drive the way in which South members achieve its 2016 Vision they would be:
No One gets Left behind
T.E.A.M = Together Everyone Achieves More
The Sum of the Whole is Greater than the Sum of the Parts
All For One and One For All
Every South member and every South individual is Equal in stature and standing
In 2016 the success of AUS South as a fully active and valuable region of AUS will look like;
1.
There will be at least 13 fully active and participative university members in AUS membership –
2.
There will be a minimum of 5 fully active TAFE partners in AUS South activities.
3.
More South university members and TAFE partners and their athletes will participate in 2016 SUG’s and other regional
specific events > than in 2014 SUG’s and other regional specific events > than in 2012 SUG’s and other regional specific
events.
4.
AUS South will have a key focus on increasing participation levels of underrepresented groups in all facets of AUS activities.
5.
AUS South will be represented on, participate in and contribute to each AUS committee and task force - with the proviso
that no AUS South representative will be on any more than TWO AUS committees and task forces!
6.
AUS South will both participate in and contribute to all AUS events (specifically the Forums, Conference, and AGM).
7.
AUS South will have in place a member relationship and connection structure that is recognised as best practice by AUS.
8.
That AUS South will have a well-developed and publicly accessible suite of member services that is highly valued by all AUS
regions.
AUS South – Operations Plan 2012 – 2013
AUS Strategic Priority Initiatives for completion during the 2012-13
areas
operating period
(First named is Project Lead)
1. KEEPING UP
1. Collect, collate and disseminate member
WITH GROWTH
performance reporting information for
AND
AUS South
SUSTAINABILITY
2. Ensuring every AUS South member
completes the annual AUS participation
database by the due date, Tuesday 31
January
3. Analysing the AUS South member
participation rates in sport and active
recreation activities against AUS
participation figures
1. ESTABLISHING
1. To bid for a minimum of 40% of the
AND
AUS/ASC dual career funding program
MAINTAINING
(NTID replacement program)
STRATEGIC
2. Identify the government and SSA
PARTNERSHIP
relationships that AUS members and SDA’s
currently have in place
2012- 2013 Operating Notes
1.3 Ensure AUS South continue to build on
participation numbers
2.2 Identify AUS South university members
currently representing AUS committees and task
force groups and broader community and
international sport committees
2.2 Ensure AUS South has a voice on community
committees (VICSport, VICHealth etc)
3. IMPROVING
SPORT
OUTCOMES
THROUGH EVENTS
4. MEMBER
SERVICES
4.1
4.2
4.3
4.4
5. HEALTH
PROMOTION
5.1
1. Establishing ongoing SUC’s in the South
region by 2013
2. Continue to grow the SUG to a
participation target of 1700 athletes and
14 university member and TAFE partners
in 2012
3. Continue to grow the CUG to a
participation target of 340 athletes and 4
university members and TAFE partners in
2012
Identify member expectations of AUS South
For all AUS South members to be committed,
participative and active on the AUS NCD by FEB
2013
Schedule in four AUS South sport development
focused workshop sessions per year attended
by a minimum of 10 member university’s and
TAFE partners
Schedule in four AUS South senior manager
workshop sessions per year attended by a
minimum of 10 member university’s and TAFE
partners
Pilot an region wide, on campus mass
participation improving health outcomes
initiative that is taken up by a minimum of 10
university members and TAFE partners
4.3/4.4 Host university and/or TAFE partner to
chair workshop sessions
4.3/4.4 Develop communication strategy to
ensure members have the ability to attend (tele
conferencing, face to face etc)
5.1 Zaidees Physical Feats – ‘Health hour’
and ‘Health week’
VU Management Presentation
• Challenges
• Barriers
• Opportunities
VU sport precinct and Institute
of Sport, Exercise and Active
Living - Presentation and Tour
Future Workshops...2012
• Dates
• Locations
• Key focus areas