Transcript Folie 1
Dimitrios Chatzipolitis | Elisabeth Hertkorn
Overview
Technological Educational Institution of Larissa (GR)
FHWien – Studiengänge der WKW Vienna (AT)
Current trends for mobile marketing in tourism
Possibilities and chances
Benefits for the customers
Benefits for the tourism industry
Dimitrios Chatzipolitis | Elisabeth Hertkorn
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TECHNOLOGICAL EDUCATIONAL
INSTITUTION OF LARISSA
www.fh-wien.ac.at
Location and Facilities
T.E.I. of Larissa is located and operates in three major
cities, which are capitals in the respective prefectures, in
Thessaly: Larissa, Karditsa and Trikala. Larissa campus is
situated approximately 4km west of the city centre, on the
national motorway from Larissa to Trikala. The institution
facilities and fields spread out over an area of 400 acres
(120 ha), 1/4 of which are taken up by the following
buildings:
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Location and Facilities
The main building block which houses administration
offices and the Schools of Technological Applications,
Health Care Professions, Agricultural Technology and
Business & Economics. Facilities include classrooms,
laboratories, Faculty offices, an auditorium and the library.
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Location and Facilities
Detached buildings that house the departments of
Mechanical and Electrical Engineering, the department of
Tourism Enterprises and the department of Animal
Production, with classrooms, laboratories and Faculty
offices.
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Location and Facilities
A multi-purpose building block with a well-equipped
conference centre and the student restaurant which has a
catering capacity of 3,500 people. Halls of Residence
Complex for student accommodation. Sports facilities that
include football, basketball, volleyball, tennis courts, etc.
and a well-equipped multi-sport gymnasium including a
basketball court and fitness centre.
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Location and Facilities
The farm which comprises gardens and animal breeding
installations for the laboratory practices of the Agricultural
Technology School. The new Central Library building of
2,778 m2 in area which has just been completed in order
to meet the educational needs of T.E.I.
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Location and Facilities
Building A, of 4,500 m2 in area, which has just been
completed and will house the departments of Project
Management and Informatics & Telecommunications
Technology.
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Academic Year
The academic year starts on 1 September of each year and ends
on August 31 of the following year. The teaching year starts on 1
September of each year and ends on July 5 of the following
year, and is structured chronologically in two semesters, the
winter and spring semester. Each semester consists of at least
15 weeks of classes and is followed by two exam periods, each
of which lasts two weeks. The second exam period of the spring
semester takes place in the first two weeks in September of the
following academic year.
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Department of Tourism Enterprises
Studies, on the one hand, cover core areas of science and arts such
as Economics, IT, Statistics, Law, Tourism Geography, Professional
Ethics, Foreign Languages, etc., as applied to tourism. On the other
hand, specialty areas are introduced, such as Hotel Software, Air
ticketing, Winery and Bar Operation, Travel Agencies and Hotel
Management, Conference & Banqueting Management, etc,
focusing mainly on the scientific field of Tourism Enterprise
management, in terms of target accomplishment, time and
resources management, promotion and advertising and human
resources and materials management.
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Career Opportunities
Hotels (management, guest accounts, housekeeping,
supply chain, etc). Travel agencies (management, ticketing,
tourism package promotion, tour leaders, etc). Catering
enterprises (restaurants, coffee shops, etc) in luxury
tourism resorts. Hotel and catering provisions in ships and
cruises. Conferences, leisure events and recreation.
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Career Opportunities
They are also qualified to: Provide services to the Ministry of
Tourism Development and the Greek Tourism Organisation
departments. Prepare feasibility studies for the establishment or
expansion of tourism enterprises. Organize and promote local and
regional tourism development. Conduct market research regarding
sales and financing opportunities for tourism products and
services. Manage and supervise tourism enterprise personnel. Take
up positions in education according to legislation in force.
Participate in research committees of their expertise. Get
promoted in the administrative hierarchy.
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Degree
According to Internal Studies Regulation, students become
graduates when they have: successfully attended all
course units and have accumulated at least 240 ECTS
credits, had their degree dissertation approved and
marked, and completed the six-month work placement.
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Useful Contacts
Student Welfare
+30-2410-684431, +30-2410-684407, +30-2410-684393, +30-2410684430 (fax)
[email protected]
Student Restaurant
+30-2410-684403, +30-2410-684402
Health Care
+30-2410-684261
T.E.I. of Larissa, 411 10 Larissa, Greece
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Photos from the Campus
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FHWien
FHWien – University of Applied Sciences of WKW
in Vienna (Austria)
Programmes in Management & Communications
www.fh-wien.ac.at
Elisabeth Hertkorn
Studies of Marketing & Sales (BA 2010 FT)
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Organisation
WKO
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Portfolio of Degree Programs
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Key facts
2,400 students with 50% on a part-time basis
Largest provider of FH/University of Applied Sciences
degree programmes for management and
communications
80% of faculty come directly from the business world
5. semester: internship
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Special offers
Second Life
StudiFM
Studio!-Magazine
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The Campus
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Use of mobile marketing in the
tourism industry
- trends and examples -
Dimitrios Chatzipolitis | Elisabeth Hertkorn
Current trends
SMS-Newsflash
Mobile Check-in
Mobile ticketing
Booking confirmation via SMS
Travel and city guides
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SMS Newsflash
TUI
Posters with invitation to get special holiday offers
After sending „Urlaub“ to a certain number, receive
SMS with actual quotations and pictures
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Mobile check-in
Lufthansa
After online-booking receive SMS with link
Boarding pass always available with this link
2D barcode for luggage check-in and boarding
Requirement: mobile phone with browser-function
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Mobile ticketing
Helsinki City Transport
Order ticket per SMS to a certain number
Receive valid ticket within seconds
Payment via phone bill
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Booking confirmation
Omena Hotel
SMS with confirmation of booking and welcome-text
Reminder-SMS one day before arraival with doorcode, room number and check-in/-out times
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Mobile travel guides I
mobiEXPLORE (Croatia, Italy, UK + specials)
Free software for mobile phones
Offered by travel agencies
Available for >300 mobile types
Transmission via Bluetooth, Internet, WAP, SMS
Information about sights, events, restaurants, hotels…
mobiEXPLORE DEMO
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Mobile travel guides II
innfo.at (Innsbruck)
Information per SMS through RFID-tag
RFID-tag available at certain locations
Online profiles for most suitable information
Location and tracking from specific access points
Information via SMS
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Possibilities and chances
Sponsoring
Couponing (discounts, special offers…)
Information about latest news
Use of pictures (emotional charge)
Tailor-made offers
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Benefits for the customer
Convenient and very handy
Save money and especially time
Always latest information
Information is tailor-made
No extra device neccessary, easy access
Free of charge
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Benefits for the tourism industry
Direct and personal communication in real time
Customer profiles can be build
Increase brand awareness
Higher response due to personal message
Hardly any spreading losses
Almost everybody could be reached
Increase sales by providing appropriate information
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