Transcript Folie 1

Dimitrios Chatzipolitis | Elisabeth Hertkorn
Overview
 Technological Educational Institution of Larissa (GR)
 FHWien – Studiengänge der WKW Vienna (AT)
 Current trends for mobile marketing in tourism
 Possibilities and chances
 Benefits for the customers
 Benefits for the tourism industry
Dimitrios Chatzipolitis | Elisabeth Hertkorn
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TECHNOLOGICAL EDUCATIONAL
INSTITUTION OF LARISSA
www.fh-wien.ac.at
Location and Facilities
 T.E.I. of Larissa is located and operates in three major
cities, which are capitals in the respective prefectures, in
Thessaly: Larissa, Karditsa and Trikala. Larissa campus is
situated approximately 4km west of the city centre, on the
national motorway from Larissa to Trikala. The institution
facilities and fields spread out over an area of 400 acres
(120 ha), 1/4 of which are taken up by the following
buildings:
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Location and Facilities
 The main building block which houses administration
offices and the Schools of Technological Applications,
Health Care Professions, Agricultural Technology and
Business & Economics. Facilities include classrooms,
laboratories, Faculty offices, an auditorium and the library.
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Location and Facilities
 Detached buildings that house the departments of
Mechanical and Electrical Engineering, the department of
Tourism Enterprises and the department of Animal
Production, with classrooms, laboratories and Faculty
offices.
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Location and Facilities
 A multi-purpose building block with a well-equipped
conference centre and the student restaurant which has a
catering capacity of 3,500 people. Halls of Residence
Complex for student accommodation. Sports facilities that
include football, basketball, volleyball, tennis courts, etc.
and a well-equipped multi-sport gymnasium including a
basketball court and fitness centre.
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Location and Facilities
 The farm which comprises gardens and animal breeding
installations for the laboratory practices of the Agricultural
Technology School. The new Central Library building of
2,778 m2 in area which has just been completed in order
to meet the educational needs of T.E.I.
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Location and Facilities
 Building A, of 4,500 m2 in area, which has just been
completed and will house the departments of Project
Management and Informatics & Telecommunications
Technology.
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Academic Year
 The academic year starts on 1 September of each year and ends
on August 31 of the following year. The teaching year starts on 1
September of each year and ends on July 5 of the following
year, and is structured chronologically in two semesters, the
winter and spring semester. Each semester consists of at least
15 weeks of classes and is followed by two exam periods, each
of which lasts two weeks. The second exam period of the spring
semester takes place in the first two weeks in September of the
following academic year.
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Department of Tourism Enterprises
 Studies, on the one hand, cover core areas of science and arts such
as Economics, IT, Statistics, Law, Tourism Geography, Professional
Ethics, Foreign Languages, etc., as applied to tourism. On the other
hand, specialty areas are introduced, such as Hotel Software, Air
ticketing, Winery and Bar Operation, Travel Agencies and Hotel
Management, Conference & Banqueting Management, etc,
focusing mainly on the scientific field of Tourism Enterprise
management, in terms of target accomplishment, time and
resources management, promotion and advertising and human
resources and materials management.
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Career Opportunities
 Hotels (management, guest accounts, housekeeping,
supply chain, etc). Travel agencies (management, ticketing,
tourism package promotion, tour leaders, etc). Catering
enterprises (restaurants, coffee shops, etc) in luxury
tourism resorts. Hotel and catering provisions in ships and
cruises. Conferences, leisure events and recreation.
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Career Opportunities
 They are also qualified to: Provide services to the Ministry of
Tourism Development and the Greek Tourism Organisation
departments. Prepare feasibility studies for the establishment or
expansion of tourism enterprises. Organize and promote local and
regional tourism development. Conduct market research regarding
sales and financing opportunities for tourism products and
services. Manage and supervise tourism enterprise personnel. Take
up positions in education according to legislation in force.
Participate in research committees of their expertise. Get
promoted in the administrative hierarchy.
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Degree
 According to Internal Studies Regulation, students become
graduates when they have: successfully attended all
course units and have accumulated at least 240 ECTS
credits, had their degree dissertation approved and
marked, and completed the six-month work placement.
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Useful Contacts
 Student Welfare
 +30-2410-684431, +30-2410-684407, +30-2410-684393, +30-2410684430 (fax)
 [email protected]
 Student Restaurant
 +30-2410-684403, +30-2410-684402
 Health Care
 +30-2410-684261
 T.E.I. of Larissa, 411 10 Larissa, Greece
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Photos from the Campus
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FHWien
FHWien – University of Applied Sciences of WKW
in Vienna (Austria)
Programmes in Management & Communications
www.fh-wien.ac.at
Elisabeth Hertkorn
Studies of Marketing & Sales (BA 2010 FT)
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Organisation
WKO
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Portfolio of Degree Programs
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Key facts
 2,400 students with 50% on a part-time basis
 Largest provider of FH/University of Applied Sciences
degree programmes for management and
communications
 80% of faculty come directly from the business world
 5. semester: internship
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Special offers
 Second Life
 StudiFM
 Studio!-Magazine
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The Campus
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Use of mobile marketing in the
tourism industry
- trends and examples -
Dimitrios Chatzipolitis | Elisabeth Hertkorn
Current trends
 SMS-Newsflash
 Mobile Check-in
 Mobile ticketing
 Booking confirmation via SMS
 Travel and city guides
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SMS Newsflash
TUI
 Posters with invitation to get special holiday offers
 After sending „Urlaub“ to a certain number, receive
SMS with actual quotations and pictures
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Mobile check-in
Lufthansa
 After online-booking receive SMS with link
 Boarding pass always available with this link
 2D barcode for luggage check-in and boarding
 Requirement: mobile phone with browser-function
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Mobile ticketing
Helsinki City Transport
 Order ticket per SMS to a certain number
 Receive valid ticket within seconds
 Payment via phone bill
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Booking confirmation
Omena Hotel
 SMS with confirmation of booking and welcome-text
 Reminder-SMS one day before arraival with doorcode, room number and check-in/-out times
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Mobile travel guides I
mobiEXPLORE (Croatia, Italy, UK + specials)
 Free software for mobile phones
 Offered by travel agencies
 Available for >300 mobile types
 Transmission via Bluetooth, Internet, WAP, SMS
 Information about sights, events, restaurants, hotels…
mobiEXPLORE DEMO
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Mobile travel guides II
innfo.at (Innsbruck)
 Information per SMS through RFID-tag
 RFID-tag available at certain locations
 Online profiles for most suitable information
 Location and tracking from specific access points
 Information via SMS
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Possibilities and chances
 Sponsoring
 Couponing (discounts, special offers…)
 Information about latest news
 Use of pictures (emotional charge)
 Tailor-made offers
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Benefits for the customer
 Convenient and very handy
 Save money and especially time
 Always latest information
 Information is tailor-made
 No extra device neccessary, easy access
 Free of charge
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Benefits for the tourism industry
 Direct and personal communication in real time
 Customer profiles can be build
 Increase brand awareness
 Higher response due to personal message
 Hardly any spreading losses
 Almost everybody could be reached
 Increase sales by providing appropriate information
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