Transcript No Slide Title

Beauty Sells,
by Beautydesk
Sabina Huf
1 Long term social trend – en consumer trends
Maatschappelijke
Social trendstrends
Consumptietrends
trends
Consumer
•
•
Aging
Individualisation
•
Health
•
Multi-culturalisation
•
Easy
•
•
•
•
Emancipation
Critical consumer
Less time more wellness
Technology
Internet
Sustainability, climate
Blu border, concept
Overlap in branches
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Enjoy
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Good looking
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Good behave
Bio, Fair trade
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•
•
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1 Long term social trend – en consumer trends
Lighting: de green trend
• High awareness of consumers
• Elevation spending on ‘eco products’
This section is growing with 20 % every jear
• Protection the environment
Awareness of eco products and where they come from
• Elevation of consumers who are interested in eco products
First these products where used by consumer with allergic skins, today more
consumers want to experience the benefits of eco products.
• Functionality of eco products
These product do good for the skin as well as the total environment.
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Bron: Euromonitor ‘08
2 Turnover and growth 2005-2008
NL Growth in beauty categories - value
Hair Care
Styling
Coloration
Face Care
Body Care
Sun Care
Make Up
Total
2005
2006
2007
155.5
159.5
+2.5%
2008
166.2
+4%
180.5
+9%
134.1
133.2
-1%
134.6
+1%
137.2
+2%
81.9
77.5
-5%
80.1
+3%
82.6
+3%
171.2
177.9
+4%
201.9
+14%
217.3
+8%
78.3
84.8
+8%
84.4
0%
83.1
-2%
44.9
51.8
+16%
45.7
-12%
53.9
+18%
175.9
183.9
+5%
205.4
+12%
218.7
+6%
841.7
868.8
+3%
918.4
973.2
+6%
+6%
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Source: Nielsen, mass, waarde x mln
2 Turnover and growth 2005-2008
The Make up trade is increased in 6 jears with 70 miljoen Euro
240
Make Up- Omzet in Mio
totaal mass in NL
218,7
220
205,4
200
183,9
180
172,9
175,9
163,4
160
152,3
140
120
100
2002
2003
2004
2005
2006
2007
2008
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2 Turnover and growth 2005-2008
Success L’Oréal Paris make up:van 10.3% in 2002 leader in 2007 & 2008
20,0
Make Up- Value share - period 2002-2008
18,4
18,0
16,6
16,0
16,2
15,9
14,3
14,0
15,6
15,4
16,8
16,2
16,3
14,8
14,6
13,0
12,0
10,0
10,3
2002
2003
L'Oréal Paris
2004
2005
2006
2007
2008
Max Factor
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3 men cosmetics
Men cosmetics!
Development men care in 2009
growth+ 105 moi euro in 5 jear
400
374
380
360
333
340
320
316
2004
2005
297
300
280
316
269
260
240
2002
2003
2006
2007
men categories
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Source: Nielsen
4 Sells
Print and online pr
• Magazines
Advertising, branded content, free editorial content
• Growth online internet
Pop-ups, advertising, easiness and access.
• Internet shops
24 hour per day access
Sell and pr skills in store
Trained personnel on shop floor
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5 Summary
Summary
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Consumption trend: eco, enjoy, health and comfort
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Face care en make-up stay important and strong growing categories
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Men cosmetics is still upcoming, especially in the older category
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Awareness on cosmetics within the 65+ group, this means new opportunities
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Sale will increase due to internet en magazines world wide.
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