Transcript Specialty traits, IP, Biotechnology and Marketing

Specialty Traits, IP,
Biotechnology and
Marketing
Dr. Corinne Alexander
Purdue-Indiana Seed Industry Forum
Bt Corn Resistant to Corn Rootworm
in Indiana
 Joint project with Entomology, Weed Science and
Agricultural Economics
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Rich Edwards, Larry Bledsoe and Christian Krupke in
Entomology
Steve Weller and Bill Johnson in Weed Science
Corinne Alexander in Agricultural Economics
 Overall goal of project is to understand value of Bt
corn resistant to corn rootworm and to understand
corn rootworm behavior with implications for IRM
plans
CRW Corn: Economic Portion
1. What is the economic value of the four corn
rootworm control options: 1) no treatment,
2) soil insecticide, 3) seed treatments and 4)
Bt corn?
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Paper drafted but need more data on Bt corn
performance
CRW Corn: Economic Portion
2. Understand the adoption decision for
Indiana producers
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Paper about to be submitted to AgBioForum
3. Understand producer preferences for IRM
plans/refuge configurations
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Paper to be presented at ASTA
Demand for Specialty Traits
 Market assessment for the Indiana Soybean
Board
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What are the market trends that will drive the
demand for specialty soybeans?
 Market for organic grains
On-Farm Quality Assurance
 Grainsafe is an on-farm quality assurance/IP
program developed by Purdue University
Post-Harvest Education and Research Center
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Dr. Dirk Maier, Agricultural and Biological
Engineering
 With Dr. Maier and Umit Karaca, conducted a
cost-benefit analysis of Grainsafe
On-Farm Quality Assurance
 With Dr. Maier, Dr. Linda Mason, Dr. Bob
Neilsen, Dr. Charles Woloshuk, Dr. Dan Ess,
conducted a one-day workshop for a
specialty corn processor
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All the growers under contract were trained in
best management practices for quality grains
Trained in quality assurance, using the
Grainsafe program
Please contact me if you have any
questions
Email:
[email protected]
Phone: 765-494-4249
Management
Betty Jones
Associate Director
Center for Food and Agricultural Business
1987 – 2005
18 successful ASTA
Management Academy
programs conducted
1986 – Approach the
American Seed Trade Association
Management Development Program
for their membership
1987 – 2005
18 successful ASTA
Management Academy
programs conducted
1991 - 1997
Seed Industry
Performance Analysis
1986 – Approach the
American Seed Trade Association
Management Development Program
for their membership
1987 – 2005
18 successful ASTA
Management Academy
programs conducted
1991 - 1997
Seed Industry
Performance Analysis
1986 – Approach the
American Seed Trade Association
Management Development Program
for their membership
1996 – Invited to assessment trip to China. Lead to
international programming
contracts for China, Poland,
Asia Pacific Seed Trade,
African Seed Trade. Preferred
partner for agribusiness
management training.
1987 – 2005
18 successful ASTA
Management Academy
programs conducted
1991 - 1997
Seed Industry
Performance Analysis
1986 – Approach the
American Seed Trade Association
Management Development Program
for their membership
February 2002, 2004,2006
Executive Management
Forum conducted for
executive managers
1996 – Invited to assessment trip to China. Lead to
international programming
contracts for China, Poland,
Asia Pacific Seed Trade,
African Seed Trade. Preferred
partner for agribusiness
management training.
1987 – 2005
18 successful ASTA
Management Academy
programs conducted
1991 - 1997
Seed Industry
Performance Analysis
1996 – Invited to assessment trip to China. Lead to
international programming
contracts for China, Poland,
Asia Pacific Seed Trade,
African Seed Trade. Preferred
partner for agribusiness
management training.
1986 – Approach the
American Seed Trade Association
Management Development Program
for their membership
February 2002, 2004,2006
Executive Management
Forum conducted for
executive managers
February 2003, 2005, 2007
ASTA Advanced
Management Forum
conducted for alumni
of the Academy
ASTA / CAB Collaboration
 Partnership where both organizations bring
value to a win/win relationship
 Serve as an hoc member of
Management Skills Committee
 Access to the 900 ASTA member companies
 ASTA endorsement and support of
programming efforts
 ASTA administrative support
 Reciprocal arrangements for attending
programs
ASTA / CAB Collaboration
 Primary responsibility for marketing,
development, and implementation of
educational programs
 Write for the trade press (faculty and staff)
 Present and submit proceedings at December
research conference
 Attend two national meetings each year
 Arrange for faculty workshops at convention
 Assist in securing and promoting outside
speakers at annual convention
ASTA Management Academy
March 6-10, 2006
Advanced Management Forum
(January 29-31, 2007)
ASTA Executive Management
Forum (February 20-22, 2006)
Middle and upper managers, decision
Middle and upper managers
Executive managers
makers, professional with day-to-day mgmt
responsibilities, experienced managers who
want review
Core management courses in marketing,
finance, strategy, human resource
management with special issue seminars
that address current issues.
Target audience: ASTA Management
Academy Alumni (or similar levels of
background preparation)
Builds upon the ASTA Management
Academy – in-depth examination of
selected mgmt. topics
Offered every year since 1988
Conducted over 5 days
Register on-line
www.agecon.purdue.edu/cab/programs/asta/
index.htm
Or register via brochure
Registration form and deposit check to
ASTA c/o Jan Stickley
Purdue registration info contact: Linda
Heckaman ([email protected])
765-494-7678
By invitation
Selected current management
topics and issues in a discussion
forum
Offered for the first time in 2002 –
Offered for the first time in 2003 – then
then every other year (2004, 2006)
every other year (2005, 2007)
Conducted over 3 days
Conducted over 3 days
Questions on content, speakers,
Questions on content, speakers,
registration – contact Betty Jones
([email protected])
765-494-4328
reservations
contact Betty Jones
([email protected])
765-494-4328
Other Economics/Management
 Commercial Producer Survey
 Dr. Allan Gray, Dr. Jay Akridge,
Dr. Mike Boehlje
 Precision Agriculture Survey
 Dr. Jay Akridge
 Policy Analysis
 Dr. Allan Gray
 Farmer Attitudes Toward Brands
 Dr. Marshall Martin, Dr. Jay Akridge
 Inventory Management
 Dr. Frank Dooley
Center for Food and Agricultural Business
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www.agecon.purdue.edu/cab
765-494-4247
Jay Akridge, Betty Jones, Scott Downey
www.agecon.purdue.edu/agribusiness
765-494-4247
Jay Akridge, Luanna DeMay