Marketing Overview August 27, 2008

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Transcript Marketing Overview August 27, 2008

College Access Services
for North Carolinians
March 6, 2009
College Foundation of North Carolina is a
joint effort of Pathways of North Carolina*,
College Foundation, Inc. and the North
Carolina State Education Assistance
Authority.
Pathways* is a partnership requested by the UNC Board of Governors
and funded by the 1999 General Assembly that includes the following:
• Department of Public Instruction (K-12)
• NC Community College System (58)
• NC Independent Colleges and Universities (36)
• UNC System (16)
CFNC Partner Matrix
501(c)(3)
nonprofit administers
grants, loans
and savings
program on
behalf of the
state
State agency
responsible for
statewide college aid
programs – grants
scholarships, loans,
529 savings
State-funded K-16
partnership
administered by UNC
General Administration
Primary Goal of CFNC = Access
G
O
A
L
To increase the college-going rate in
North Carolina with particular attention
toward “first-generation” college students.
Two obstacles facing
first-generation college students:
(1) Can I really go to college?
(2) Can I afford to go to college?
CFNC Access Services
Technology and Internet
Services
www.CFNC.org
Career Center
Student Planner
College Fair
Online Applications
and HS Transcripts
Paying for College
Saving for College
Resource Center
and Regional
Representatives
GEAR UP North
Carolina
1.866.866.CFNC
Toll-free Number for
Career, College, &
Financial Aid Planning
Low-income (FRL)
school students
Personal Responses to
Email
Two grants from
Dept of Education
(2000-2011)
Publications
Training. Presentations
and Workshops
Hispanic Services
$37 million
35 NC counties
14,000+ students
CFNC.org
Website
My CFNC
• Create an account
• Keep track of your college
applications
• Keep track of your student
financial aid information
Career Center
• CFNC Career Center
– Career goals
• CFNC Bridges Planning Tools
– Find out about careers, salaries, job prospects, majors, and
universities
• Information for middle school and high school students
• Student – Career Matching Assistant
• Career Information
– Fastest growing careers, educational requirements
• Careers in Nursing and Education
Career Center
• CFNC Bridges Tools - available FREE
Kindergarten
to
Adults
Elementary Students - Paws in Jobland
• Engaging and interactive
• Text and spoken word
• Focus is on learning about the world of work
Middle School Students – Choices Explorer
• Built with middle school students in mind
• Perfect place to begin exploring college and
career options
Career Center – Choices Explorer
High School Students – Choices Planner
• Built with high school students in mind
• Continue exploring college and career options
Career Center – Choices Planner
College and Older – Choices Planner Career
Transitions
• Built for college students and adults
Career Center – Nursing and Education
• North Carolina needs nurses and teachers!
Student Planner
• Plan your education to meet college and university
entrance requirements
• Information for
– High School Students
– Transfer Students
•
•
•
•
College Test Preparation
College Preparation Opportunities
Online Learning Opportunities
Financial Literacy
Student Planner – College Test Prep
Transfer Student Planner & Articulation
• View Transfer Student Guarantees
offered by the CAA
• Transferable Course Equivalencies
for all CAA General Education
courses between NCCCS and any
UNC institution.
• A list of Transfer Students most
frequently asked questions
• Majority of courses taken by
students participating in a dual
enrollment program covered
College Fair
•
•
•
•
Information on North Carolina colleges and universities
Compare campuses
Take virtual tours
Find campuses that match your specific requirements
College Fair – Campus Tours
College Fair – Matching Assistant
College Fair – Admissions Requirements
College Fair – Cost Information
Online Applications
•
•
•
•
•
College Admission
Free Application for Federal Student Aid (FAFSA)
High School Transcripts
Loan Applications
College Funds Installment Payment Plan
Online Applications – College Application Week
• CFNC and CACRAO sponsor College
Application Week at high schools throughout the
state in the fall
CFNC Transcript System
• 265 NCWise high schools currently participating
• 96 additional NCWise schools added in October 2008 for the
following counties:
•Alamance-Burlington
•Beaufort
•Bladen
•Carteret
•Chatham
•Cleveland
•Currituck
•
•
•Dare
•Durham
•Greene
•Harnett
•Henderson
•Hickory City
•Hyde
•Jones
•Lee
•Lenoir
•Martin
•Newton-Conover
•Pender
•Rutherford
•Vance
All public high schools should be live with e-transcripts late
summer 2009. (exceptions: Wake and CharlotteMecklenburg)
Currently Targeting Q2 2009 to have 5 pilot High Schools
live in Wake County
CFNC Participating NCWise Schools
CFNC College Fair Information
• Information can be updated throughout the year in the
Control Center.
• Peterson’s automatic update occurs in March
• All campuses encouraged to review CFNC Campus Tour data
twice a year and to confirm that “Date last updated” is
current
• College Fair was visited 189,000 times and viewed 405,000
times in 2007-2008 year
College Redirection
• Help is on its way!
• Open from April 1 to August 31
CFNC College Redirection Pool
• Purpose: To assist students who have been denied admission from
the institution of their choice and are seeking opportunities to
pursue Higher Education in the fall.
• Goal: For every student in the College Redirection Pool to be
contacted by at least one college or university.
• Participation History: In five years, over 3,000 students have
participated in the College Redirection Pool.
• Dates Available: April 1 – August 31
Paying for College
•
•
•
•
•
Financial Aid Primer
Grants and Scholarships
Loan Programs
Debt Management
Tools and Calculators
–
–
–
–
–
NC Financial Aid Estimator
Smart Borrower Calculator
Education Loan Repayment
Savings
Budget
Paying For College
Paying for College – Scholarships and Grants
Student Portal provides dynamic application
processing
Student applies for one of the SEAA administered
programs
On-line data entry increases accuracy and timeliness
Paperless on-line application is completed
Paying for College – Loan Programs
CFNC Resources
• Student Loan Repayment Calculator
Financial Aid Programs
•
•
•
•
College Payment Plan
Private Student Loans
Other Loans
Don’t Get Hooked
Paying for College – NC Financial Aid Estimator
Paying for College – Smart Borrower Calculator
• Considers your career choice in determining
what is a manageable student loan debt
Paying for College -- Financial Literacy 101
Paying For College – Good Financial Habits
• Tools and Calculators
NC 529 Plan: College Savings
•
•
•
•
•
North Carolina’s 529 College Savings Plan
Program Description
Investment Options
Tax Advantages
Savings Calculators
Additional CFNC Services
• Spanish-Language Services
• Servicios en español disponibles
– CFNC en Espanol at CFNC.org
– College Planning Publications available in
Spanish
CFNC.org Site Usage
2,461,441
user accounts
1,270,332
9,686 visits per
online
admission
applications
day/average length
per visit 13
minutes
98,710
High school
transcripts
Change in College Participation Rates for
Students from Low Income Families by State
1999 to 2006
North Carolina
Georgia
Tennessee
Mississipi
Ohio
Alabama
Texas
Dist of Columbia
South Carolina
Kentucky
Colorado
Missouri
Louisiana
Michigan
Florida
Alaska
New Mexico
Arkansas
Oklahoma
Utah
Connecticut
U.S.
Nebraska
3.4
2.5
2.3
2
1.6
1.5
0.9
0.8
-0.4
-0.7
-1.3
-1.4
-1.5
-1.5
-1.7
-2.3
-2.6
-2.7
-3
-3.1
-3.5
-3.8
-4.2
-5
-4
-3
-2
-1
0
Change in Participation Rate
Source: Tom Mortenson, Postsecondary Education Opportunity Newsletter Feb. 2008
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