Transcript Slide 1

Troop Cookie Chair Training
2014
Give her 5 this season!
GOAL SETTING
DECISION-MAKING
MONEY MANAGEMENT
PEOPLE SKILLS
BUSINESS ETHICS
Cookies 2014
How do Cookies fit into GSLE?(page 9, Troop Guide)
Cookies 2014
Cookies (Page 4, Troop Guide)
Troop Proceeds:
75 cents/box
Opt Out Option:
Do Si Dos
Trefoils
Thin Mints
Cadette, Senior, or
Ambassador Troops only
5 cents/box
Opt outs are still eligible for:
All patches
I/O incentive
Club 500 & Elite 1000
Savannah
Smiles
Samoas
Tagalongs
Cookies 2014
Super Six
2013 Actual
2013 Estimate
Tag
DSD
SavSm
TM
Tre
Samoa
Estimate
16.0%
12.8%
9.2%
27.5%
12.3%
22.2%
Actual
14.2%
12.1%
8.7%
29.4%
12.2%
23.4%
Cookies 2014
Calendar - January
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
Kick-offs
12
13
14
15
16
17
18
19
20
21
23
24
I/O Start
25
26
27
28
30
31
22
(I week)
29
Direct Sales
Cookies 2014
Calendar - February
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
1
2
3
4
5
6
Booth Scheduler Rounds 1-3 ------------------------>
7
I/O End
8
9
10
11
14
15
16
17
18
23
24
25
12
19
(I week)
Boothing
26
13
20
21
22
Initial Order Deliveries ----->
27
28
Cupboards --------------------->
Cookies 2014
Calendar - March
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
1
2
3
4
5
6
7
Exchanges ------>
8
9
10
11
12
13
15
14
1st Debit
16
23
17
Sale
Ends
18
19
20
21
22
(I week)
Exch end
Consignments ---------------------------------------------->
24
25
26
27
28
Correct Date, Troop Guide says March 5,
which is wrong
Cookies 2014
Direct Sale Information
Cookies on the Street
Orange County, San Diego & San Gorgonio – Jan 27
Central CA Coast – Initial Order starts January 15
Our Key Messaging
• SanG & OC have different bakers – different cookies.
The public knows our brand!!! e.g. Samoas & Tag, no Savannah Smile
• Boothing starts as soon as I/O Deliveries are complete
We are here to help
•
•
•
•
•
SoCal Operating Principles to handle cross border issues
Help us & report detailed infractions to OC/San G directly
Order Receipts to reinforce our Girl Order card
Use Cookie Club to receive the “promise” to buy
Inform troops of rules and what to expect – instill confidence
Cookies 2014
New for 2014
1. Troop & SU Cookie Guides have a new look
Thank you GO Team
2. Change in dates: back to late January
3. Walmart/Sam’s Club booths secured by Council
Same as Ralphs / Food4Less
Sun
Mon
Tues
Wed
Th
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Cookies 2014
Consignments at the Cupboards
Pick Ups
 Pick up from March 17-22 only
 Booths must be reserved
 Only one open consignment order per troop
 Select Cupboards only
 Whole cases only; 10 case maximum order, place a
pending order as usual; note in the comment section
“consignment”
Returns
 Can return to the box level, not to exceed the original
consignment order
 Return date set by Cupboard Manager, or NLT March 25
 No late returns
Cookies 2014
New for 2014
• Change in rounds for Booth Scheduler
• 3,2,4 vs 2,3,4
• 1 adult/2 girls required for Senior/Ambassador boothing
• Opt-out limited to C/S/A
• Reverse 2013 decision – back to 2012 and prior of only C/S/A can opt
out of Rewards. All else stays same: Troops do not opt out of all
patches, Club 500/Elite 1000. They do opt out of I/O and Troop PGA
Recognitions
• Troops may use any credit card vendor
Cookies 2014
New for 2014
New case design
• Like the 2013 boxes,
same exact size on all varieties
Gluten-free cookie from ABC Bakers
•
•
•
•
Chocolate Chip Shortbread
Pilot of 40,000 cases
Pre-sold to troops
$5 per bag
• Cranberry Citrus Crisp is also new
Cookies 2014
Cookie Planning Checklist (Page 11, Troop Guide)
 Make sure you have a copy of each girl’s signed
Parent/Guardian Permission Agreement on file with
the troop leader.
 Turn in ACH form, voided check (copy ok) & Troop
Chair Agreement to SUCPC to receive sales materials.
 Review materials list.
 Hold a parent meeting (review 5 Skills for Girls).
 Set troop & girl goals.
 Visit http://vipetraining.littlebrownie.com to view
eBudde guide and complete training.
 Verify your troop in eBudde after your SUCPC gives
you access (Do not wait until I/O is due!)
Cookies 2014
2014 Order Card
Cookies 2014
2014 I/O & Troop Recognitions
GIRL INITIAL
ORDER
RECOGNITION
Themed Canvas Tote Bag Girl Incentive
200+ boxes at Initial Order ONLY
TROOP RECOGNITIONS
Troops averaging 230+ boxes
per participating girl earn
$15 for each participant
Troop Recognition
230 and 300+ PGA levels
Troops averaging 300+
boxes per participating
girl earn a ‘Peace/Love/
Cookies’ bling shirt for
each participant
Cookies 2014
2014 Patch Design
160+ Achievement Rocker Patch
160+, 200+, 250+, 325+, 400+, 500+, 650+, 800+, 1000+, 1500+, 2000+, 3000+
One per girl at the highest level achieved
24+ Participation Patch
10+ Gift of Caring
Cookies 2014
2014 Rewards
400+ Insulated
Lunch Tote
EVENT
Elite 1000
Disney YES
June 14, 2014
1000+ boxes
(or $100 Program
Credit)
160 +MUSIC T-Shirt
Council Goal!
200+
12” “Luna” Plush
Cookies 2014
Selling Tips (Pages 16 & 17, Troop Guide)
 Door to Door Sales-order card or cookies in-hand.
 Telephone sales-quick & easy! Utilize last year’s order card to
build a customer base!
 Internet—Cookie Club, social networking (ages 13+).
 Try a Text-a-thon (with parent permission) to let friends and
family know it’s cookie time!
 Workplace sales.
 Cookies for a Change! Council-wide
Gift of Caring Program.
Cookies 2014
Materials Checklist (Page 20, Troop Guide)
 One order card per girl (stress not to sell before Jan 24).
Encourage parents to submit orders via email so girls can continue taking
orders with their Order Card.
 One money envelope per girl
 Jumbo Envelope
 Receipt book-use for all transactions
 Gift of Caring receipts
 Promise receipts
All forms are available from Cookie Central
 Updated Cookie Rookie 2014 for new troops
Cookies 2014
Initial Order Instructions (Pages 21 – 24, Troop Guide)
• By January 20, make sure all paperwork has been turned in to your SUCC
so you can be invited into eBudde.
• January 22 – 24, set up your troop, verify banking information, add
Contacts, add/edit girls (for ease in ordering, complete this step early!)
• By February 9, Troops must enter and SUBMIT I/O by 11:30 PM
• Auto Roundups are automatic, not a separate step.
• Initial Orders are entered for each girl in boxes. eBudde will
automatically round up your troop’s order to full cases for delivery day.
• Make sure to include a booth sale order to avoid lines at the cupboard!
• Choose preferred delivery time on Delivery tab.
Cookies 2014
Initial Order Delivery (pages 25 – 26, Troop Guide)
1. Be on time for your pick-up! If you bring more than one vehicle, arrive
together.
2. Bring a print-out of the order from eBudde to the delivery station.
3. Count, count, count everything before you load your vehicle and sign your
receipt!
4. Do not separate girl orders at the delivery station!
5. Do not store product in a car, direct sunlight, a garage, on a cement floor,
porch, patio, or in any warm place!
6. Do separate girl orders before notifying families that product is in.
7. Prepare an M-3 receipt for each family picking up product.
8. Distribute girls’ money envelopes with their product.
9. KEEP ALL SIGNED RECEIPTS!!
Cookies 2014
Safety Tips (page 27, Troop Guide)
 Follow all guidelines in Safety Activity Checkpoints and Volunteer
Essentials (available online)
 Collect money only when delivering cookies
 Internet—cannot collect money, but may use social networking,
email and promises through LBB’s Cookie Club.
 Adult supervision at all times.
 Do not carry large amounts of cash.
 Remit cash & checks to the troop promptly & frequently.
Cookies 2014
Booth Scheduler
 Troops choose and schedule their own booth sale shifts
online.
• Compare your calendar to available shifts and reserve!
• Know what your boothing schedule is immediately.
 Cancellation is a click! - Just sign into eBudde, click to
release the shift, and you are done.
• The cancelled shift immediately shows up as available to other troops!
 Council-wide boothing opportunities for everyone!
• Limited to their home service unit for first round of sign-ups.
 Real-time data into the LBB Cookie Finder and mobile app
• Allows customers looking for cookies to find your booth from the listing.
Cookies 2014
How does the Booth Scheduler work?
• First round -- sign-ups are limited to the home SU.
SUBCs will monitor the sign-ups and report any out of area reservations.
• Open/close time is always 6:30PM
• First three rounds will be completed prior to initial order
being submitted so that troops’ initial orders will INCLUDE an
initial booth order.
Round
Opens
Closes
# Choices
Where
1
Sun, Feb 2
Mon, Feb 3
3
Home SU
2
Tues, Feb 4
Wed, Feb 5
2
Cross SU
3
Thurs, Feb 6
Fri, Feb 7
4
Cross SU
4
Mon, Feb 17
Does Not Close
N/A
Cross SU
Cookies 2014
Boothing Guidelines (Pages 30 – 33, Troop Guide)
 Boothing is a privilege. Respect each other and host businesses
- uphold GS Promise & Law!
 Ask customers on the way out only and thank everyone!
 Two adults required, no more than four girls (recommended).
 Do not leave any trash (including cookie boxes) at the booth site.
 Be sure to thank the site manager.
 Conflict? Problem? You are the face of Girl Scouts! Settle
disputes away from girls and customers and be respectful and
considerate at all times. Contact your Boothing Chair or PSM.
 Out of council girls selling in LA? Get a troop #, name, and
report details. There are consequences for breaking rules.
Cookies 2014
Successful Boothing
Girls should know:
 How to approach customers with their Cookie Pitch!
 Cookies offered and the price ($4 per box or 5 for $20!)
 How to behave at a booth site (wear uniform and no goofing off!)
 About the council-wide Gift of Caring Program!
 What the troop plans to do with their proceeds!
For Adults:
 Make sure all adults picking up cookies are listed in eBudde.
 Be familiar with Safety Activity Checkpoints and boothing guidelines.
 Adults may assist, but cannot sell cookies!
 Bring cash box & change, Troop eBudde confirmation, GoC receipts, boothing kit
(available from your SUCC).
 Method to track sales (utilize Booth Sale Recorder App!)
 Make sure to release shifts you cannot attend!
 Teach girls selling strategies & how to improve their Cookie Pitch each time.
Cookies 2014
Accepting Credit Cards is Easy (Page 33, Troop Guide)
•
No cash? No problem! Troops may accept credit cards for cookies.
•
Troops choose their own service provider.
•
Troops research and partner with a company that offers superior service, free
hardware and a reasonable rate.
Troops that accept credit cards have a 25 box PGA higher than average.
Troops accept credit cards using a smart phone & credit card reader.
Authorize transactions in seconds.
Funds are deposited directly into troop accounts.
Transaction fees may apply.
Data charges may apply depending on cellular contract.
•
•
•
•
•
•
Cookies 2014
Corporate Booths
1. Locations are in DTLA, Long Beach, Woodland Hills,
Burbank, or on Westside (during business hours).
2. Buildings are council exclusive; troop cannot reserve.
3. Requires a high degree of maturity, experience &
organization.
4. Girls must be in uniform, and follow the building’s
requested code of conduct.
5. Need 3-5 girls and 2 adults; cannot leave it unattended.
6. Cookies are delivered to approximately 50% of sites.
7. Unsold cookies can be returned to the cupboard.
8. Booths are assigned via ‘Corporate Booth Application’
9. Coordinated out of Marina Service Center, but this
program is open to all troops, especially with the more
diversified locations.
Older girls given preference.
Cookies 2014
Cupboards
 Find cupboard locations and schedules on the GSGLA website
www.girlscoutsla.org – Cookie Central
 Cupboard days/times differ at each location, check before you
go!
 Place a “Pending Order” – 48 hours notice is preferred
 Troops should not contact the cupboard manager unless a
telephone number is listed. Cupboards are not staffed to handle
telephone calls and/or emails.
 Cupboard customers should remember that most cupboard
managers are volunteers, too, and should be treated accordingly!
Cookies 2014
Cupboard Policies
 Whole case quantity until March 6; then to the box until the end
 Troops may pick-up product at any GSGLA cupboard
 Pending Orders in eBudde are strongly suggested/requested
48 hr in advance; pending order is not a guarantee; deleted 2 days post
 Names MUST be entered in eBudde to be authorized to pick-up
cookies
 Authorized contacts should be prepared to show ID
 Damages are exchanged for like product only
 February 27 – March 19 only!
 At designated cupboards only. Check before you go!
 Place exchange pending order to speed you through
Cookies 2014
Tracking Sales (Page 38, Troop Guide)
 Initial Orders are FINAL and cannot be changed.
 Do not input I/O under a girl’s name unless they have real orders for those
cookies.
 Do not add a girl until they have participated for accurate PGA.
 Enter first and last name for each girl.
 Utilize booth sale order line for extra - do not make up names.
 After I/O, cookies (from cupboard, roundup or initial booth sale)
must be allocated back to girls to receive proper credit.
 TCCs SUBMIT recognitions order in eBudde.
 Troop-to-troop transfers entered only by troop releasing the
cookies.
Cookies 2014
Gift of Caring Partners (pages 39 – 40, Troop Guide)
Los Angeles Regional Foodbank
Distributes to 100+ LOCAL food banks
Bob Hope Hollywood USO at LAX
Hospitality Suite for arriving/departing service men & woman
Operation Gratitude
Send care packages to those on active duty in conflict areas
Blue Star Mothers
Hospital visits, care packages
Goodwill Southern California
At-risk youth mentor programs
In 2013, over 140,000 boxes were sold
389 girls had 50+ GOC, but
21,603 girls had no GOC sales
73% are not selling GOC – we need to fix this!
Cookies 2014
Cash Handling (Page 42, Troop Guide)
Girls’ Monies:
 Girls must be registered and have a Parent/Guardian Permission
& Responsibility Agreement on file with the Troop Leader.
This protects the TCC by assigning additional financial responsibility.
 Customer checks payable to Troop ____, not the parent.
 Do not accept one check from parent. Parents DO NOT deposit
into personal accounts to remit to troop.
 Collect money when delivering cookies (GOC is exception).
 Girls should hand in money at every opportunity.
 Accept credit cards via a smart phone app to get the money
where it needs to be safely and securely.
Financial literacy means learning how to handle money, while staying in control because
they have planned for contingencies. And they take active responsibility for their
obligations.
Cookies 2014
Cash Handling (Page 42, Troop Guide)
Troops’ Monies:
 Deposit money into bank account promptly & frequently.
 Use receipt books for ALL transactions/record payments
in eBudde.
 Debit is pulled from the info in eBudde. Routing # is 9
digits, starts with 1,2, or 3. Account # is 2nd set of digits.
Be a Money Management Super Hero
You have plans on how to sell cookies, but real
business people know they need to plan for
every detail, including how to control the flow,
security & ethics of money.
Cookies 2014
Debt Management (pages 43 – 44, Troop Guide)
Payment Policies
1. $300 parental credit limit for bad debt
• Troop cannot not collect (i.e. “they didn’t turn it in”)
• Girl order should have a customer behind it
2. Troops responsible for NSF fees caused by negligence
• Troop knows due dates
• Troop knows amount due
• Troop cannot claim we took the funds w/out authorization,
caused the NSF
• Troop Chair agrees to “managing my troop’s Cookie Program
including all sales proceeds and ensuring that the funds are
deposited into our troop account by the deadlines outlined”
• Like any mortgage or bill, proceeds are due on the dates
specified
Cookies 2014
LBB Cookie Club
Features
 Online “ASK” Home Page
 Electronic Cookie Order Form
 “My Promises” Dashboard
 Follow-up/Reminder emails
 Troop Leader Reporting
 Email gets thru spam filters
Proven technique for DOUBLE the sales per customer
Cookies 2014
LBB Cookie Club
Cookies 2014
Cookies & Technology
Allocate from the booth
Doing it in real time saves headaches later
Credit Card Reader
Increase sales by eliminating the ‘no cash’ excuse
Customers find booths in real time
Switchover to the newly designed www.girlscoutcookies.org
Online training that fits your schedule
Consider requiring that troops visit and take the tests prior to
training.
Simply the best cookie software
Our changes are now in there!
Cookies 2014
Cookie Central
Cookie Central is the place to
go for latest information:
 Links to VIP eTraining
 eBudde link
 App information
 Forms for Troops & SUs
 Cookie Finder
 Link to Cookie Club
 Cookie recipes, Volunteer
Guides kits by age level
 EVERYTHING you need for a
successful Cookie Program
Cookies 2014
Into the 21st Century
“GSGLA Cookie & Nut Friends”
Join the Conversation!
Leaders, Cookie Chairs, parents & girls!
Get the latest GSGLA Product Program
information delivered directly to your
Facebook newsfeed.
 Share your stories & photos
 Get marketing ideas for troops &
Be sure to LIKE our page
“GSGLA Cookie & Nut Friends”
girls
 Program Information
 Tools
 And More!
Cookies 2014
Volunteer Guides
See what a girl can do by
visiting www.littlebrownie.com
Cookies 2014
Marketing Tools for Troops
Directional Signage
Car Magnets
Also available:
Balloons
11’ banner (for rent)
Custom Tablecloths
Cookies 2014
Car Chalk Decorating
Tell the world you’ve got Cookies!
Cookies 2014
4th Annual Cookie Mobile Contest
“Bling that Booth”
and take it on the road!
Contest rules can be found at www.girlscoutsla.org
Cookies 2014
Marketing Partnerships
Official Gift of Caring Sponsor
$5000 Facebook Contest
Program interviews
News stories
Thin Mint Shake
Cause Related Marketing
Cookies 2014
Communications
Internal Audiences
•
•
•
•
•
Cookie Program Family eGuide
CookiEgrams
Online Resources - website/GSGLA Facebook
“GSGLA Cookie & Nut Friends” Facebook
NEW! Cookie Sizzle Video
External Audiences
•
•
•
•
Billboards, Mall Network, Cinema Ads
Online & Print ads & Radio PSAs
Social Media
Newspaper, TV, & Radio Community
Interest Stories
• Press & Media Coverage
Cookies 2014
Communication is Key
 Troops should check their email EVERY day.
 Troops should communicate with their girls and parents.
 Troops should hold a parent meeting.
Parent meetings are a great way to introduce parents to the Cookie
Program, share what the troops goals are and recruit volunteer help.
Troops who hold parent meetings are more successful at reaching their
goals!
 Emails to council should include Troop # in subject line
 Like the GSGLA Cookie & Nut Friend Facebook page
Cookies 2014
Final Wrap Up
 Complete Troop-to-Troop transfers.
 Allocations for proper girl counts – use the Booth Sale
Recorder App to streamline.
 Finalize girl recognitions – enter sizes, or make choices, if
applicable. SUBMIT when ready.
 Payments to Council are “automatic” – on the calendar –
must email PSM for payment issues
 Troops must take ownership of their obligations, pay on
time and deliver Discrepancy Reports on time.
 Girl and troop recognitions are delivered to Service Units
May/June. Please pick-up and distribute promptly!
Cookies 2014
Conclusion
Box of Cookies
Week at Camp
Girls who have conquered unrelenting shyness,
found their voice in what is meaningful to them,
and learned that she can impact her life
because she runs her own business - at 8 years old
$4
$400
PRICELESS
We want all girls to have the opportunity that GS
Cookies bring via the 5 Skills for Girls .
Thank you for all you do to benefit girls. Know that
YOU make it all happen. Happy Holidays!!!
Cookies 2014