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NSW Family Day Care Association Inc Since 1976 Strategic Plan 2010 – 2013 ACRONYMS NSWFDCA New South Wales Family Day Care Association FDC Family Day Care IHC In-home Care BOM Board of Management CEO Chief Executive officer PSSP Professional Support Service Provider PEAK NSWFDCA ‘s Registered Training Organisation Regional Rep Elected NSWFDCA Regional Representative Convener State Committee Working Party Leader E.C. Early Childhood FDCA Family Day Care Australia DEEWR Dept Education Employment & Workplace Relations NCAC National Childcare Accreditation Council S.C. State Committee M.S. Member Services RTO Registered Training Organisation VISION: A leader in the provision of innovative professional services to family day care, in home care and the wider childcare sector MISSION: New South Wales Family Day Care is an Association that provides professional support to members and the childcare sector in the provision of quality childcare through advocacy, recognized professional training, information dissemination, mentoring and a supported servicing network. Our Values: In conducting our business the Association will; •Act with integrity and in an ethical manner •Uphold transparency in governance and decision making •Respect the confidentiality of its members •Maintain honest and trustworthy relationships In upholding values within the childcare sector, the Association will; •Continue to prioritise, improve and provide quality children’s services •Honour cultural diversity •Maintain its national and global outlook In providing services to members the association will; •Consult on members needs and reflect these in system improvements •Fairly advocate on the interests of its members •Promote the profile of FDC In relation to participation of its membership the association will; •Encourage inter scheme support and mentoring •Respect the contribution of membership •Provide opportunities for membership feedback In relation to staff the association will; •Treat staff equitably and fairly in line with EEO and OH&S legislation •Provide appropriate direction and recognition for efforts •Provide opportunities for consultation on all relevant issues NSWFDCA ORGANISATIONAL CHART State Committee BOM CEO Member Services PSSP IHC Community PEAK Community Community Member MEMBERS STRENGTHS WEAKNESSES Professional development Marketing of membership advantages Regional membership consultative structure Reputation with GOVT, Industry. Members and Peaks Industry specific expertise Communication to sponsors &new managers Links to other industry groups Governance/risk management /audit compliance Advocacy Erosion of regional representation & structure Partnerships within the Early Childhood sector Diversity of business activities Succession Planning Not proactive enough/supporting too late Personnel (Board, staff) Vulnerability of FDC reputation Sharing and supporting philosophy SWOT THREATS Other RTO’s Unforeseen IHC changes & legislation Changes to Legislation Change of Government Policy Change to Regulations Employer/Employee issues in relation to PSSP & PEAK trainers Reputation (Inquest findings) Working party participation and outputs Visibility-what we offer Financial viability Ability to disseminate information Competition between members Sector confusion re PSSP & PEAK OPPORTUNITIES Strengthen communication links to all stakeholders Develop and deliver a stronger marketing strategy Grow membership Strengthen membership relationships and support Grow and diversify current Business Activities to ensure ongoing Financial viability Develop and strengthen Industry Partnerships Professional Membership Services STRENGTHS WEAKNESSES • • • • • • Regional cohesion • Regional Rep training • Unclear messages about member benefits • Lack of sponsor participation New Premises Appointment of CEO Successful PSSP tender Conference Insurance choice for members • Website NSWFDCA In-home Care STRENGTHS • Promotion • Reputation • Transparency • Communication • Fully utilised WEAKNESSES • Can’t grow • Stability of staff due to future relocation • Limited staffing /human resources • Ensuring compliance to National Standards & Funding Agreement within a brokerage model PEAK RTO STRENGTHS • Budget out of deficit • Identified packages reviewed • Cert 111 skill set being taken up • Policies and procedures reviewed • Consolidation focus WEAKNESSES • High turn over of managers • Reputation • Unreliable enrolment/payment system to forecast income • Curriculum: reliant on one EC qualified staff member. • Too many courses on scope • Commercial viability and retention of trainers/HR compliance • Audit compliance • Membership consultation • Advertising/Marketing • Confusion re PEAK & PSSP roles • Business activities internal relationships and understanding. PSSP STRENGTHS WEAKNESSES • • • • • • • • • • Relationship with Consortium of Key Organisations. Consultation & identification of sector training needs Collection & reporting of data High level of customer participation High attendance levels and demand for courses Attracting customers from other service types Staff commitment & outputs Clearly articulated process in place • • • Advertising & marketing Customer confusion with PSSP & PEAK roles Knowledge of & relationships with PEAK & IHC. Recruitment of trainers Utilization and training of mentors Major Goals 1. To support and meet the needs of our members and customers 2. To ensure our business activities operate effectively 3. To develop, extend and strengthen partnerships. Balanced Score Card considerations for achieving each Major Goal. • • • • • Customers and members Internal Business Processes Financial Learning & Growth Risk Management/Governance/Compliance Key Result Areas (Objectives) 1. To grow and strengthen the membership structure and support services. 2. To deliver an effective communication & marketing strategy. 3. To grow & diversify our business activities and financial viability. 4. To enhance the professional development of relevant stakeholders. 1. To strengthen the membership structure and support services. Time frame Strategy Who Review effectiveness of current regional structure BOM Recommendations implemented Conduct formal training sessions for regional representatives M.S.. All new reps trained annually Utilise skilled mentors to support schemes. PSSP 5 mentors trained Introduce succession planning for regional reps and BOM M.S. No vacant positions Assist to build relationships between member schemes by using mentors, mediator/MOUs/visits. ALL Positive evaluation from supported schemes Develop a Code of Conduct for members M.S. Code of conduct introduced Introduce buddy system for new regional reps M.S. 3 Reps linked to buddy’s KPI/Target Result 2. To deliver an effective communication & marketing strategy in relation to NSWFDCA services and products. Time frame Strategy Who KPI/Target Improve scheme sponsor relationships with Association BOM CEO 25% contacted annually Increase scheme and regional visits to promote services ALL 10 visits p/a Gather testimonials from scheme sponsors BOM 5 gathered Improve branding and product knowledge of business activities for all customers CEO 5% increase in enrolments pa Develop Membership and Business Activity brochures and distribute annually CEO 100% distribution Have specific regional notes disseminated to scheme sponsors and schemes BOM 100% distribution Contact and support all new managers within 4 weeks of commencement by various methods PSSP R.REP 100% contacted Business Activities to increase participation in regional, state meetings ALL 33% of regions visited once pa Use Trainers to market services. PSSP PEAK 5% increase in enrolments Result 3. To grow & diversify our business activities and financial viability. time frame STRATEGY WHO KPI/TARGET Continue consolidation of PEAK CEO Pass Audit Consolidation and relocation of IHC IHC CEO Relocation & staff appointed & trained Grow IHC if places become available IHC Successful tender Submit tenders to grow PEAK & PSSP ALL Successful tender Capitalise on short courses Develop / revise / review courses PEAK PSSP 2 new courses developed pa Hire out training premises CEO 2 new clients Develop training packages for IHC PSSP PEAK IHC 10 enrolled students Seek out grant opportunities which will enhance FDC / IHC/ small business /women /cald /indigenous CEO 1 grant p.a. submitted Diversify into direct service delivery to assist member needs CEO Feasibility study completed on one aspect eg CCMS Develop partnerships to support innovative models(PIP, IHA) CEO Representation on committees RESULT 3. To grow & diversify our business activities and financial viability cont’d. Time frame Strategy WHO PKI/Target Seek out Assoc sponsorship BOM CEO 1 new sponsor Open up membership to Individual Associate members S.C. 30 new assoc members Develop stronger partnerships (e.g. DEEWR,FDCA and DHS, NCAC, and CCS) ALL 2 meetings per annum To progress the compliance and risk management environment in relation to all business activities. BOM CEO Compliance Matrix developed and checked annually Result 4. To enhance the professional development of relevant stakeholders. CEO/Staff, BOM, Trainers & members. Time frame Strategy Who CEO is supported, appraised and given professional development opportunities BOM appoint ee Bi annual performance management meetings with president. Mentoring meetings bi monthly with independent person. Staff are supported, appraised and given professional development opportunities CEO Minimum annual performance management meetings BOM governance manual developed and implemented BOM BOM undertakes governance training BOM Documentation/ certificate of Attendance Offer orientation and or on training opportunities for all trainers. PSSP PEAK Trainer compliance register/matrix Ensure all trainers have qualification one level above what they are training at PSSP PEAK Trainer Compliance Register/matrix Trainers are reviewed and have professional development plans PSSP PEAK Trainer Compliance Register/matrix Professional development allocation for all trainers in budgets ALL Budget item expended Feb 2010 KPI/Target Manual operational Result 4. To enhance the professional development of relevant stakeholders. Members/Sponsors continued Time frame Strategy Who KPI/Target Members are offered access to mentoring or buddy programs PSSP 20% take up of program Annual conference meets professional development request s& needs of members PSSP 80% positive Conference Evaluations Specific one day training sessions offered for members as determined by needs analysis M.S. CEO 1 per annum Existing manuals are prioritized and updated in accordance with budget and needs analysis. M.S. CEO 1 manual reviewed p.a. Regional training opportunities increase PSSP PEAK 3 regional sessions pa Carer induction package developed & train the trainer sessions completed PSSP PEAK 5 new schemes utilising packages pa Tools of the Trade package for managers to be developed PEAK 1 Training sessions 2010 Result Recommendations • That each budget contains a strategic plan implementation /expenditure component. • That the balance score card considerations be used when developing each of the business activity plans. • That the KPI/Targets be used as Performance Indicators for Appraisals. • That the traffic light colour system be used with comments in the results box • That the strategic plan be reviewed annually • Stronger emphasis be placed on strengthening & developing partnerships in business plans to support Major Goal 3. • That each business activity review and then use their individual strength and weaknesses chart to develop their own business plans. Their plans should support the Major Goals and Key Result Areas and any specifically identified strategies written identified in this plan. • We need to have a strategy to support Key Result Area 3 and our recent partnership with FDCA. RESULTS KEY: Traffic Lights 1. Not Achieved Rationale & or revised/corrective action 2. Partially Achieved Rationale & or revised/corrective action 3 Fully Achieved Evaluation with recommendation for future