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STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
RE-ENGINEERING AER
Making the change happen
DISMISSAL OF THE SECRETARY GENERAL
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Formal notice 21 February 2013:
Asked to comply with the conditions defined
when recruited.
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First formal warning 22 March 2013:
The conditions laid down in the above notice
were still not respected.
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Second formal warning 29 April 2013:
A number of residual problems.
“…underline strongly that it expects from your
side a radical change concerning the
matters raised above”.
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Information to the Bureau and the General Assembly
27 May 2014:
“The AER Executive Board has identified a number of
problems in the relations with the Secretary General.
At 26 May a meeting took place between AER
President Hande Özsan Bozatli, the President of
Committee 2 Karsten Uno Petersen and AER Secretary
General Pascal Georgen, where the problems were
put forward, and Mr Georgen was given the
opportunity to give an explanation.
Following the meeting, Mrs Bozatli and Mr Petersen
conclude that despite two previous formal warnings,
22 March 2013 and 29 April 2013, there has been no
radical change in the Secretary Generals’ behavior
concerning the matters raised. It has therefore been
decided, pending the final decision, to suspend Mr
Georgen from his duties as Secretary General,
effective immediately.
Out of concern for the parties involved, no further
comments will be given in this matter.”
RE-ENGINEERING AER
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New Statute 1)
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New Planning cycle 3)
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New Rules of Procedure 1)
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New Strategy 1)
New Member relations
strategy 3)
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Realistic working budget
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New Communications
strategy 3)
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Change management
strategy 2)
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IT and administrative support
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New HR strategy
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Management values
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2)
Division of roles
Added member value
Political topics first and foremost
1) General Assembly, May 2014
2) Executive Board, July 2014
3) Bureau, December 2014
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
NEW STRATEGY
TWO OBJECTIVES, AND TWO OBJECTIVES ONLY
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Fostering interregional
cooperation to promote the
exchange of experience
and the development of
regional policy.
Results: AER provides
members with a forum for
cooperation and
exchanges based on topics,
thus developing designs,
programmes, projects,
studies, etc. of use to its
members.
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Promoting interregional
interests in Europe and
beyond.
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Results: The EU and
European policies in
general, regulations,
funding, etc. reflect what
regions want and need. EU
and wider Europe are
encouraged to put regions
at the heart of their debates
and decision making
process.
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
REALISTIC WORKING BUDGET
3,000,000
2,500,000
822.100 €
2,000,000
1,500,000
1,000,000
500,000
0
General Assembly May 2014
Expenditures
Executive Board July 2014
Income
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
INTEGRATED PLANNING CYCLE
More time for the Committees to implement their actions. Longer perspective on activities
and long term planning. Coherence in the priorities, not just a mere compilation.
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
THE SCIENCE OF MEMBERSHIP
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Member retention: keeping members we have and increasing
their involvement for better ownership.
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Eligibility: defining who can become a member.
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Added value: what is AER and what does it bring to members?
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Fees: how are they calculated?
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Service to members: what do we offer and how do we handle
membership?
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Member recruitment: what are successful techniques and
strategies?
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
WHY DO MEMBERS STAY?
MEMBER
RETENTION
To not miss the show.
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Interest in the network.
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Interest in political position.
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Interest in gaining access to
projects.
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Interest in recieving information.
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Being part of the largest political
network of regions.
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
SCENARIOS:
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Regions of countries that are not
recognized by the Council of
Europe (Belarus).
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Administrative divisions below
regional level (Bundesländer).
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Territorial divisions above the
regional level (Croatian NUTS II).
ELIGIBILITY
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Regions outside European borders
(Northern Africa, Central Asia).
Who wants to join? Who can?
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Creating new member categories.
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Sharing fees with other
organizations (ORE/FOGAR).
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
WHAT IS EXTRAORDINARY
CUSTOMER SERVICE?
MEMBER
SERVICES
All aboard!
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Dedication to member satisfaction
by every employee.
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Providing immediate response.
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No buck passing.
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Going above and beyond the call
of duty.
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Consistent on-time delivery.
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Delivering what you promise
before and after an activity.
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
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SWOT, PEST, Competitor and other
analysis as background
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Division of roles
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COMMUNICATIONS
CONTRIBUTION TO
THE OBJECTIVES
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Bureau & GA: The Strategy
EB & Bureau: The Guidelines
EB: The Action plan
Objectives
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Political intelligence agency
Communications system
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Messages: Added member value
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Evaluation: What does success
look like?
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
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AER Communication Strategy
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AER Communication Guidelines
(for members and staff, adopted by the EB and
Bureau and ratified by the GA)
• Objectives
• Audiences
• Messages
• Tools
• Evaluation and monitoring
(for staff and other interested parties, adopted
by EB and ratified by Bureau)
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THE ART OF
COMMUNICATING
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Statement of purpose
The communication process
Strength and weaknesses
External factors
Competitor analysis
AER Communication Plan 2014-2015
(for members and staff, adopted by EB)
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Timescale and activities
Budget
STATUTE RoP STRATEGY ECONOMY PLANNING MEMBERS COMMUNICATIONS SUPPORT HR VALUES
Management
Regional
expertise centre
RESTRUCTURED
SECRETARIAT
Strasbourg: Management,
administration and regional
expertise.
Brussels: Relations and
communications.
Economy and Regional
development
Planning
Finances
Support
Health and Social
affairs
Youth, culture and
education
International
cooperation, Equal
Opportunities and
Institutional affairs
AER Programmes
Relations and
communications
centre
Member relations
Partners and
communities
Events
Press