Transcript Dia 1 - VAAO

Made by:
Jennina Tiira, Mika Kopra, Leevi Löytönen, Vilma Kuusiniemi & Johanna Koivisto
Summary
 Founded by Mr. Leevi Löytönen in 2013.
 A sauna, a shower, a dressingroom, social room, minibar
& bar desk.
 Movable sauna
 Offers new experiences
Product/services
 sauna, shower and just hang out in the living room at our
truck.
 Beer from our sponsor and sodas.
 Bartending
 Will be launched in 2014 January.
Customers
• Target audience is people 18-40 year old.
• In festivals & in the Alps
• Who are in need for a shower or relaxation
Competition
 Bigger saunas in cities.
 Only movable sauna in Germany.
 More service
Location
 Office in München.
 Area of service 100km from München.
 Disadvantages, can’t reach all who may be interested.
Marketing
 The truck is an advertisement.
 24 hours a day.
 Priced by packets and extra hours
 Pricing based water, electricity, drinks & bachelor
 Selling is focused on winter and festivals.
Company structure
 2 drivers
 Secretary
 Founder and bartender
GmbH
• Only one manager
• Incomes stays in business
SWOT - analysis
Strengths
-Visibility (moving ad)
-Exotic experience
-Unique
Weaknesses
-Might be too expensive
-No need for developing
-Unknown in Germany
Opportunities
-Car sponsors
-Possibility of spreading our
business
-Festivals
-Events in ski-centers
-Long winter
Threats
-Bankruptcy
-Natural disasters
-Cottages at skiing centers
-Spas with saunas
THANK YOU!
VIELEN DANK!
KIITOS!