Transcript Ricoh’s Sustainability Optimisation programme

±15min
.
New colour A4 desktop MFP
Griffin-C1 (MP C305 SP/SPF)
Kickoff presentation
Launch Status Meeting, 18 July 2011
PMC, Ricoh Europe
Table of contents
• Product introduction and launch objective
• Target market development
• Sales strategy and approach
• Key specifications
• Launch preparations
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 2 of [#]
Product introduction
• Introducing Ricoh’s first colour A4 desktop MFP completing the
MFP product portfolio, no predecessor replacement
• Single speed (30cpm), two models; MP C305SP & MP C305SPF
- Model MP C305SP has optional ARDF or Platencover
- Model MP C305SPF includes ARDF and Fax as std.
• Equipped with new GW+ controller similar to new A3 MFP’s
• Using “SPR-E” toner and QSU technology for No 1 TEC
value in colour A4 desktop MFP segment
• New 4.3 inch tiltable colour touch panel
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 3 of [#]
Completing Ricoh’s MFP product line-up
The MFP product lineup of Ricoh is focused on A3 MFPs at this moment, and Ricoh has made a
great success with this lineup. On the other hand, when seeing the lineup from the viewpoint of A4
MFP, we have desktop copier based BW MFP (Stella-C4.5) and floor type copier based color
MFP(Zeus-C1) at this moment and no A4 color desktop. From the viewpoint of competition , we are
facing the necessity of A4 color desktop MFP which can compete in the market.
Black and White
MT-C4
60-90 ppm
Al-C1.5
40-50 ppm
R-C5.5
28-33 ppm
Full Color
V-C3
60-75 ppm
Shinka-MF1
40-50ppm
AP-C2.5
45-55 ppm
Rinmei-MF1
28ppm
AT-C2.5
30-35 ppm
PR-C1 25ppm
Panache-MF2
20ppm
K-C3.1
15-21 ppm
A3 MFP
Version: [1.0]
A4 color desktop
Di-C1.5
20–25 ppm
Perseus-MF2
20ppm
S-C4.5 20ppm
A4 MFP
Zeus-C1
30-40ppm
A3 MFP
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
A4 MFP
Page 4 of [#]
Launch objective
There are 3 objects for launching Griffin-C1. The main point is replacing competitors LPs
such as HP and Lexmark. Also Griffin-C1 is B2C conversion model. To maximize
profitability of after sales, replacing mono A4 MFP such as Stella-C and Kir-C range of A3
MFP is also important. As you know B2C model of Kir-C is Diana-C, but we believe still
there are Kir-C MIF that we can replace by Griffin-C1.
2. Replacing mono A4MFP
• Replacing Stella-C range A4MFP.
1. Replacing competitor’s A4 LPs
3. Replacing mono A3MFP
• Replacing Kir-C range A3MFP.
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 5 of [#]
Target market development
200,000
45.0%
180,000
40.0%
160,000
• Total colour-MFP market in
Western Europe is increasing
35.0%
140,000
• A4 ratio has increased to
A3
20%
in Q1 of CY11
A4:0-25
30.0%
120,000
25.0%
100,000
200,000
80,000
180,000
60,000
12.6%
12.3%
160,000
16.1%
13.5%13.4% 13.7% 14.1%
17.6% 16.8%
40.0%
15.0%
12.0%
35.0%
10.0%
10.0%
40,000
140,000
5.9%
5.7%
4.4% 5.2%
4.1% 4.7%
120,000
20,000
30.0%
5.0%
A3
A4:0-25
25.0%
0.0%
Q1
Q2
100,000Q3
Q4
Q1
CY09
60,000
Q2
Q3
CY10
80,000
12.6%
12.3%
CY09
13.5%13.4% 13.7%
Q4
A4:26+
Q1
20.9%
20.0%
CY11
12.0%
Classification: RFG Internal use only
A4%
CY10
10.0%
Q2
Q140,000 Q2
Q3
Q4
4,950
5,220
5,946
5,676
7,478
7,904
5.7%
5.2% 5.9% 12,393
5.0%
4.7%
20,000
4.4%
10,112
8,697
8,107
11,627
11,131
4.1%
106,909
96,720
90,187
111,449
125,330
115,668
0.0%
12.3%12.6%
13.5%
13.4%
13.7%
14.1%
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
4.1%
4.7%
5.7%
4.4%
5.2%
5.9%
CY09
CY10
CY11
121,971
110,637
104,240
128,752
145,201
134,703
Version: [1.0]
A4:26+ %
17.6% 16.8%
16.1%
15.0%
14.1%
10.0%
Q1
A4:26+
A4:0-25
A3
A4%
A4:26+ %
A3A4 Total
A4:26+
• A4A4:26+
Colour
MFP 26+ growth
%
hasA4%
been accelerated since
CY10 Q3 by KoM bizhub C35
and Kyo FS-C 2x26.
45.0%
20.9%
20.0%
Q3
13,565
8,355
113,825
16.1%
10.0%
135,745
Owner: [Oscar Mellegers]
Q4
19,074
8,881
131,215
17.6%
12.0%
159,170
CY11Q1vs
CY11
CY10Q1
Q1
29,236
391.0%
7,160
57.8%
137,821
110.0%
20.9%
16.8%
174,217
120.0%
Page 6 of [#]
Sales strategy
5
Griffin-C1’s target market is MA and SMB. The followings are our strengths in order
to consolidate Single Function Printer, Fax and LP for both MA and SMB market:
SMA
• Small footprint and all in one functionality of Griffin-C1.
• Total lineup (A3 mono/color, A4 floor type and desktop mono/color)
MA
• Common controller function with A3 MFP
Device optimization proposal + TCO & Solution Proposal
Replace standalone copier, printer, scanner, fax or MFP together
with other A3 MFP by offering features which is common with A3
MFP. In addition, Ricoh will offer its effective solution with strong
service/support, SDK, device management and @Remote etc..
Medium Business
Main machine for small office
Small Business
With its compact size and all in one functionality, Griffin-C1 can be
utilized as a main machine in small office.
Vertical/Horizontal Approach
Model
Pharmacy, hospital and bank, where A3/DLT are not
frequently used and scanning are used in their work flow. In
addition, installation space is limited. Version: [1.0]
Classification: RFG Internal use only
Color ratio
Owner: [Oscar Mellegers]
Griffin-C1
20%
Average
monthly PV
Max. monthly
PV
Monthly duty
2K
5K
Page 7 of [#]
20K
5
Sales approach
• Griffin-C1 will have an advantage with the connectivity with A3 MFP line ups, and the
advanced controller specs are almost the same with A3 MFP.
• With the Device optimization proposal , Ricoh will strengthen the Solution proposal in the
future to meet customer expectation.
TCO
Solution
Workflow
Solution
Compliance
Solution
A3MFP
Printer
Device Optimization
Device
Management
(@Remote, etc)
A4MFP
Security
Solution
Environment
Solution
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Competitor’s A4MFP attack
Page 8 of [#]
7
Major Selling Points
Griffin-C1 major selling points are as follows:
1
Enhanced GW Controller (GW+)
2
Easy to use on the desk
3
No 1 TEC value in A4 colour MFP
4
Machine Enhancements
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 9 of [#]
7
Enhanced GW+ controller
By adopting the GW+ controller, the controller specs have been
dramatically strengthened.
<Workflow Improvement>
• Customizable Home screen
• MFP Full Browser (opt)
• External USB Keyboard support
• QWERTZ layout support
• Greek/Brazilian Portuguese support
• Homefolder over LDAP
• Expanded User Code (500=>1000)
• Import/Export of Preference settings
• Scheduling of Quota management
• Duplex Copy/Print of custom paper size
• Auto Job Promotion
• Scheduled Print *with HDD
• New color profile support (POP display mode)
• JBIG2 compression mode support
• Reduce/Enlarge scan
• Enhanced Batch scan
Version: [1.0]
<TCO>
• Remote FAX (opt)
<Environment>
• Eco-Friendly Counter
<Compliance>
•Scan to PDF-A/digitally signed PDF
<Security>
• Unauthorized Copy Control (PCL6/PS)
• Mandatory Hold Print mode *with HDD
• Mandatory security information print
• Weekly timer for output of received FAX
• Enhanced Encryption level (AES256bit, SHA-2)
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 10 of [#]
*Detailed information of each new function will be provided in Package 3 of PPLI 2nd.
Remote FAX option
7
<same network>
Machine: B
w/o Fax option
Machine: C
w/o Fax option
Fax Receiving
On Line
Fax Sending
Center Machine: A
with Fax option
Machine: D
w/o Fax option
*: Remote Fax options are required for Machine device A,B,C and D.
• What is “Remote FAX”?
By utilizing Remote Fax function, users can send or receive fax documents from GW+
machines without FAX options via the other GW+ machines with FAX options.
• What benefit will it bring to customers?
Users can share the FAX function on the same network, they don’t have to buy multiple FAX
options and can reduce existing FAX lines if some FAX lines are not used heavily. Therefore,
they can reduce not only the initial cost for FAX options but also the running cost of
maintaining multiple FAX lines.
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 11 of [#]
7
Customisable Home Screen
Programmed Icon
Customisable area
Customise home screen
for each user
Salesman
Account
経
理
Planner
• What is “Customisable Home Screen”?
The displayed function icons and their order are customisable, and a bitmap data such as users’
corporate logo can be inserted at the upper right corner of the screen. In combination with user
authentication, each user can have their own personal home screen.
• What benefit will it bring to customers?
Each user can customize his/her personal home screen that only displays those icons that he/she
uses. Also a program short cut can be set on the home screen. Users can program and set a
frequently used job operation on the home screen so that they can execute an operation with 1
step that used to take several.
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 12 of [#]
7
MFP full browser option
*: MFP Browser option must be installed for using this function.
• What is “MFP Full Browser”?
This function enables users to browse external web sites and print out the displayed page directly
from the operation panel of MFP. Web page addresses can be registered as bookmark icons on the
home screen.
• What benefit will it bring to customers?
Users can access various web contents such as Google maps or Yahoo news, and they can print out
displayed web pages directly, so they can get root maps, e-tickets and coupons easily without a PC.
If Ricoh’s support web pages are bookmarked on the MFP, users can check the device’s manuals
from the operation panel.
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 13 of [#]
New design and operation panel
7
New Color / New Form
White and gray matches other office equipments
Dark gray is used for operational parts that are frequently
used: operation panel, top board and inner tray.
Simple cube design will fit to any office space.
New Operation Panel (Tiltable)
Ease of use for everyone by changing the angle of the
operation panel on demand.
Home button is newly added. You can return to the home
screen from anywhere.
 3 function keys are available which you can assign your own
designated function.
SD/USB slot is placed on the right side of the panel. (std)
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 14 of [#]
7
New QSU and No1 TEC value
Griffin-C1 has implemented the new QSU fusing system. By downsizing the fusing
unit and adopting new architecture, TEC value has dramatically-improved. Of
course, recovery time from sleep mode and warm up time will be also improved.
《New QSU》
1.Reduced the parts by integrating the functions
◆Pressing roller
◆Fusing Belt
Low cost
Downsizing
2. Achieved immediate high temperature by
low heat capacity
◆Heater
◆Fusing Pat
heat capacity(image)
Brand
Product name
CPM
TEC
RICOH
Zeus-C1a
30cpm
3218 Wh
RICOH
Griffn-C1
30cpm
1360 Wh
KnM
bizhub-C35
30cpm
6600 Wh
HP
CM3530
Version: [1.0]
30cpm
Classification: RFG Internal use only
5900 Wh
Current
generation
Owner: [Oscar Mellegers]
Low heat capacity
↓
Quicker time to achieve
high temperature
↓
Next-generation
Reduction of TEC
Page 15 of [#]
Unique in segment; optional 1-bintray
7
First model supporting 1-bintray in A4 desktop MFP
Griffin-C1 is the first model to support 1-bintray in A4 desktop MFP.
Competitors do not have 1-bin tray for A4 desktop MFP.
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 16 of [#]
Competitor spec comparison
Griffin-C1
Kyocera
HP
Color LaserJet
CM3530 MFP
FS-C2126MFP+
KoMi
bizhub C35
Productivity (A4)
30cpm
26cpm
○
30cpm
△
30cpm
Scan
Speed(FC/BW)
30/30 ipm (200dpi)
20/30 ipm (300dpi)
25/35 ipm
(300 dpi)
×
Up to 30 ipm
(200dpi)
○
30 ipm
(300dpi)
Dimension
(W*D*H)mm
with ARDF
498×534×505
514x550x580
○
543×519×560.5
○
530×508×550
○
Weight(kg/lb)
with ARDF
Less than 45/99
37/81
×
48/105
○
39/86
×
Operational panel
4.3inch color touch
panel (with tilt)
Keypad
○
8.1inch color touch
4.3inch color
touch panel
△
Paper Output
Capacity*Std.
100 sheets
250sheets
×
250 sheets
×
250 sheets
×
First Copy Time
(BK/FC)
7sec/11sec
10sec/12sec
○
11.3sec/12.5sec
○
10.1sec/12.0se
c
○
Warm Up Time
30sec
29sec
×
TBA
45sec
○
TEC
1,360 Wh
TBA
6,600 Wh
○
Version: [1.0]
Panel
Classification: RFG Internal use only
5,900 Wh
Owner: [Oscar Mellegers]
○
△
Page 17 of [#]
Sales plan
• Sample unit: planned to arrive in December 2011
• MP schedule (SRD, China): planned to start February 2012
• Market release: planned for 9 April 2012
• Target sales quantity: approx. 4 – 5K units p/month
• Pricing: TBC
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 18 of [#]
Launch preparation
• SP Materials: new materials will be created
• Product training: TBD
• Technical training: TBD
• Options: Several new options, some compatible with other existing B/W MFP’s
(Orval-C1, R-C5.5/Al-C1.5 and St-C4.5).
• Supplies: New high (12K) and a normal yield (8K) monochrome toner, new
single colour toner (4K).
• Parts: No parts list received yet.
• Sample unit: order placed with RCL
Version: [1.0]
Classification: RFG Internal use only
Owner: [Oscar Mellegers]
Page 19 of [#]
Thank you!