Transcript Document

Tourism in
London
An overview of
London’s visitor
economy
structure
Phil Evans
Greater London
Authority
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We operate under a four tier structure
but the Mayor is in overall charge
Department for Culture, Media and Sport
(DCMS)
Greater London Authority
(GLA)
London Development Agency
(LDA)
Visit London
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The GLA is
responsible
for tourism
policy and
strategic
planning
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The London
Development
Agency has overall
responsibility for
the promotion and
development of
tourism in London
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-this includes the
development and
delivery of projects
including training
Visit London is
the marketing
agency for
tourism in the
capital and it
represents the
industry as a
partnership
organisation
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Visit London
measures
different market
segments
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International
Domestic
Business/Leisure
There is also a division
between day-visitors
and overnight guests
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The importance of the visitor economy
to London…
-it provides around 280,000 f/t jobs
-it is worth around £15 billion pa
-it represents 7% of all jobs in London
-this is equivalent to 5-6% of GVA
-a 1% increase in overseas visitors equals a
1.28% increase in employment
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The LDA
articulates Mayoral
priorities through
its Strategic
Tourism Vision
-and Tourism Action
Plan documents
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The five key themes are:
A global city
A quality visitor experience
A sustainable and inclusive city
Professionalism at every level
Industry support and partnership
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London’s overall income and visitor
numbers appeared quite healthy…
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For most of the year, London is overcrowded,
there seem to be too many tourists and we
appear to have reached full capacity
…so why are we seeking new and
emerging markets?
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Despite the predicted increase in international
tourism over the next 12 years we fight for
market share with new destinations
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What are the threats to London’s
visitor economy?
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The greatest opportunity
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