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ISEN 315
Spring 2011
Dr. Gary Gaukler
Exam 2 Review
Exam 2 Review
Exam 2 Review
Exam 2 Review
Push and Pull Production Control
“Push” system: Determines when and how much to
produce based on forecasts of future demands
“Pull” system: Initiates production of an item only
when the item is requested
Pull vs Push Systems
By pulling material in small lots, inventory
cushions are removed, exposing problems
and emphasizing continual improvement
Manufacturing cycle time is reduced
Push systems dump orders on the
downstream stations regardless of the need
Supply Chain
What is a Supply Chain?
Network of entities:
• Suppliers (and their suppliers)
• Manufacturers of semi-finished and finished products
• Distributors
• Customers
Supply Chain Flows
Downstream flows:
Upstream flows:
Challenges in Supply Chains
• Complex networks
• Complex products
• Uncertainties:
–
–
• Pressure points:
–
–
Improving a Supply Chain
Initially can focus on individual nodes:
• Points to review:
– Stocking levels
– Service levels
• Improve existing operations
Control Knobs
•
•
•
•
•
•
•
Service level target
Supplier lead times: average and variability
Review periods
Process cycle times
Process variability
Forecast error
Capacity
Bullwhip Effect
Bullwhip: Increasing variability of orders up the supply
chain
The Bullwhip Effect
• Consequences of the Bullwhip:
Bullwhip
Picture borrowed from Hau Lee
Bullwhip in Electronics Industry
Peripheral Product
Consumables
45,000
350,000
40,000
300,000
35,000
250,000
30,000
25,000
200,000
20,000
150,000
15,000
100,000
10,000
50,000
5,000
0
0
1
4
7
10
13
16
19
22
25
28
week
31
34
37
40
43
46
49
52
1 4 7 101316192225283134374043464952
week
Unit orders from a major retailer to
manufacturer
Total unit sales at outlets of retailer
Slide borrowed from Hau Lee
What Causes this Effect?
Lee et al. 1997:
Reactions to demand signals
Order batching
Price fluctuations
Shortage gaming
What Causes this Effect?
Reactions to demand signals
Order batching
Price fluctuations
Shortage gaming
Mitigating the Bullwhip Effect