Transcript V. Edwards & Co Nation Webevent

BUILDING A REGION AND
NATION ONE BRICK AT A TIME
ENVP VALERIE EDWARDS
REGION & NATION ONE BRICK AT A TIME
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Laying the foundation for success is key in order
to build a balanced and sustainable business.
A typical business is built with bricks and
mortar, but in our business a business is built up
of people who consume and sell our product, and
then finding others to do the same
Today I want show you how you can build your
business one brick at a time.
REGION & NATION ONE BRICK AT A TIME
CONCEPT:
 Each consultant sets a goal to maintain his or her
own $2500 “brick” or target of volume each
month
 A target of $2500 in volume can be broken up
into 5 presentations a month where each
generates $500 in sales that the Consultant is
doing by him or herself.
 You want to make sure this target is always the
volume that you and your team generate. These
are your existing and new Consultants.
REGION & NATION ONE BRICK AT A TIME
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If a Consultant sets a goal to do $2500 a month in
new and you volume, that maintains a District.
If a Consultant sponsors 3 other Consultants direct to
them who maintain consistent volume of $2500 each
month, that produces Area Manager volume.
If an Area Manager has 3 other Area Managers
duplicating this; this produces Regional Vice
President volume.
If a Regional Vice President has 3 other Regional Vice
Presidents who are duplicating this; that produces
National Vice President volume.
REGION & NATION ONE BRICK AT A TIME
Target Goal
 $2500 in volume a month
How
 By having 5 presentations a month generating $500 in
volume
Duplicate yourself
 $2500 x 4= $10,000 Target Goal ( Area Manager)
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$10,000 x 4 = $40,000 ( Regional Vice President)
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If you get 4 other people to generate the target $2500 in
volume that produces Area Manager volume of $10,000
By multiplying your new target goal by 4, your team would
generate the volume needed for Regional Vice President
$40,000 x 4 = $160,000 ( National Vice President)
Multiplying that new target goal by 4, produces National
Vice President volume
BE A DISTRICT MANAGER MAKING
MACHINE
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If your goal is to maintain your own $2500
“brick” or target goal in volume each and every
month; that will ONLY happen through IPA (
Income Producing Activity.)
As you do these IPAs you will find new people to
grow your network of clients, Preferred Clients,
and Consultants.
Each month set a goal to have at least 1 new
person direct to you entering District Manager
qualification.
BE A DISTRICT MANAGER MAKING
MACHINE
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If you have 16 maintaining District Managers on your
team; that will produce $40,000 in volume which will
promote you to Regional Vice President.
Each of those District Managers who commit to their
own target goal or $2500 “brick” can have 5, $500
presentations each month.
The average presentation will have 4 guests attend.
5 presentations a month x 4 people at each
presentation = 20 people a month you are getting in
front of.
CONTINUED…
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To guarantee that you maintain your own brick
each month; you have to OVERBOOK your
calendar.
If you want 6 presentations on your calendar,
than book 10 just in case.
District Managers are the HEART of our
businesses.
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They produce the volume that gets a sponsor to Area
Manager and so on…
DUPLICATE THE CONCEPT OF BUILDING
DISTRICT MANGERS WITH YOUR TEAM
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Teach your teams to build WIDE.
It is recommended to work 3 levels down to make
sure that your teams are duplicating this $2500
target goal or “brick” concept. By doing this, it
will help your chances of you promoting to Area
Manager.
It will also help you have a strong, sustainable
business.
Your depth is your security, your width is your
paycheck. BUILD WIDE & DEEP.
THE ACTIVITY
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Activity is the single most important thing in
your business it can make or break you.
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Activity is anything that you do that directly
affects your income.
2X2X2 CONCEPT
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The 2x2x2 Activity System was set up so that you
can maximize your exposure each month which
will in turn maximize your results. This will
cause your business to gain momentum.
We always share that this business is a turnkey
system that is easily able to be duplicated
throughout your organization.
In Arbonne we have many reach out methods
that are available for you to use to build your
business.
2X2X2 CONCEPT
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What works for one will not work for everyone.
You always want to over book your calendar
because there are bound to be cancellations.
Each reach out method has its own individual
benefits & its important to understand them and
share those benefits with your team, even if you
personally only focus on one of the reach out
methods.
WHAT IS THE 2X2X2 SYSTEM
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2- Group Presentations a week
2- One-on-One Demo Drop Offs a week
2- Take a Looks a week
* On the average, each group presentation will have 4
people in attendance & assuming that each person doing
this system will have a level of commitment strong enough
to play full out in their business- by doing this system you
will get in front of 48 people a month.
2 groups a week x 4 people at each group x 4 weeks,
will put you in front of 32 people a month
2 one-on-one demo drop offs a week x 4 weeks, will
put you in front of 8 people a month
2 take a looks a week x 4 weeks, will put you in front
of 8 people a month
GROUP PRESENTATIONS
Group presentations will help you to leverage
your time and maximize your exposure
 Group presentations will put you in front of
people that you wouldn’t have otherwise met
 Group presentations will help you find clients,
preferred clients, future hosts, and potential
business builders
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6 X 4= 24 Good
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8 X 4= 32 Great
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10 X 4= 40 Awesome
ONE-ON-ONE DEMO DROP OFF’S
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Your intention with doing a one on one is to have them demo a
product first and then schedule a follow-up appointment to
that demo drop to close.
Your demos are like business partners working for you when
you are not there. They help you to leverage your time.
Using demo sets in your business will help you reach your
goals each month. You can use these in between your
presentations. If your calendar isn’t full than you can make
up the activity by doing the one on ones.
You can do demo drop offs using samples, full size demo sets,
or pamper baskets/buckets
The nice thing about full size demos is that not only are they a
business expense and that means a tax write off, but they are
also a great way to have to make a follow-up appointment .
TAKE A LOOKS
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A take a look is a time when you are specifically talking
with someone about the business.
This can be done via phone, in person, over skype or
facetime.
You can use the Arbonne Opportunity Flip Chart to do this
or you can use the Is this Business for You Flier to follow
along with.
You can use your take a look packet to help you present.
Its important to keep it simple. Don’t give to much
information at once. A confused mind says no.
This is a process of multiple exposures so plan to always
schedule another follow-up appointment or have an event
to invite them to so there is another exposure until they
have made up their mind.
TRACK YOUR ACTIVITY
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Highlight your activity
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Green- Income producing
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Yellow- Training/ coaching/ busy work
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Pink- personal
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Blue- Family
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People want balance in their lives and when you teach
this to your teams you will find that this will just be
another way you are adding value to their lives.
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Keep family the #1 priority & schedule everything else
around that.
3 FOUNDATIONAL PRINCIPALS OF
NETWORK MARKETING
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1) Consistent Effort
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Ongoing IPA, Follow-up, Sponsoring, & Selling
The only way to have time, is to make time.
2) Duplication
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Teaching your teams the system
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Activity System, Follow-up System, Hostess System, etc.
3) Giving it Enough Time
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It takes time to build a significant network
marketing business with width and duplication
Don’t quit before payday
You are most likely 3 feet from success
FORTUNE IS IN THE FOLLOW-UP
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Find out your teams follow-up system
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Consistently stay in contact with your Clients and
Preferred Clients
Your ACE’s can be in your webstats; take a look you
maybe surprised
Most business partners walk through the door
marked customer
87% chance that a customer will order 3 to 6 more
times throughout the year if they place an order their
first 3 months in a row as a NEW PC or consultant
REGION & NATION ONE BRICK AT A TIME
Building your business solid and strong with
commitment and activity will lay the foundation for
growth.
Remember success can be yours when you have the
motivation, courage and persistence to lead with your
heart.