Transcript Developing a Disaster Risk Reduction Strategy

Proposed ISDR Five Year Strategic Communication Plan:
Building a People-based Culture of Prevention
Presentation to IATF/DR
12th Session
22-24 November 2005
Geneva, Palais des Nations
www.unisdr.org
Contents:
I. Context
II. Rationale
II. A « people-based » approach
IV. Five Year Communication Plan Overview
a) Vision, Goal, Objectives
b) Annual Campaign Themes
c) Audiences
d) Proposed Framework
e) Important Considerations
V. Challenges
VI. Budget
VII. Proposed Task Force Involvement & Questions
I. Context
Hyogo Framework for Action:
-ISDR secretariat and ISDR partners have a major role in
communicating the goals and priorities for action
Multi-Stakeholder Workshop on Strengthening the
ISDR:
-called for the ISDR secretariat to raise the profile of
disaster risk reduction through public awareness
campaigns
II. Rationale
The momentum for disaster risk
reduction is building…
-recent disasters, and broad media
coverage, have raised public
awareness of vulnerability
-governments are strengthening
their commitment
to implement the
Hyogo Framework
-opinion leaders are becoming
involved (e.g.President Clinton.
Prime Minister Blair, at G8 )
III. Making disaster risk reduction real through
a « people-based » approach
-disaster
risk reduction must become part of our daily lives
and behaviour
How?
-giving « a face » to the Hyogo framework
-raising awareness about practical actions that individuals
and communities can take to reduce disaster losses will be
a major focus of the five-year communication strategy
IV. Five Year Communication Plan
Overview
a) Vision, Goal, Objectives
Vision:
Change behaviour, so that there is a movement from a
culture of reaction to a culture of prevention.
Goal:
Inform communities and individuals about disaster risk
reduction, and empower them to take practical action to
reduce disaster losses. Informing them that DR is possible,
cost effective and in their best interest.
Objectives of Communication Plan
1. Increase political commitment to disaster risk reduction,
particularly at the local level.
2. Strengthen the media’s understanding and role in
providing information to the public.
3. Stimulate the dissemination of information at national
and local levels.
4. Highlight partnerships and activities supporting
community initiatives
b) Annual Campaign Themes
Five annual campaigns will be developed, reflecting priority areas for action
from the Hyogo Framework, and practical disaster risk reduction actions that
have immediate relevance to individuals and communities.
YEAR 1: Prevention Starts at School (2006)
(a) Promoting disaster risk reduction in school curricula, formal,
informal, and non-formal education
(b) Building schools that can withstand natural hazards
(c) Schools as community resource centres for disaster risk reduction
Annual Campaign Themes
The ISDR secretariat is seeking input to further develop the campaign themes
for 2007-2010.
YEAR 2: Theme related to the health sector (2007)
(a) Protecting health facilities- avoiding a
second disaster
(b) Health workers promoting disaster risk reduction
(c) …
YEAR 3: Safer Cities (2008)
(a) Integrating disaster risk reduction in city policies, planning, and
infrastructure
(b) …
(c)
…
Annual Campaign Themes
YEAR 4: Preparing your home and community for
disasters (2009)
(a) Protecting housing, livelihoods, and animals
(b) …
(c) …
YEAR 5: Protecting the environment to reduce
disaster risks (2010)
(a)
(b)
(c)
Contributions of science and technology
Energy and risk reduction
…
c) Audiences for Communications Activities
Audiences
e.g. 2006 Campaign
National and local political leaders
-ministers/key decision makers in
education, finance, planning, public
works, social affairs ministries
-mayors and associations of mayors
-national opinion leaders
Media
-broadcasting unions
-national editorial boards
-national and local newspapers and
journals
Civil Society
-teachers’, parents’, and students’
associations
-Global Alliance of Youth
-education-related NGOs, e.g. Global
Campaign for Education
Private Sector
-Private schools
-Private building companies
d) Proposed Framework
The following framework is proposed for developing the annual
campaigns. The framework is structured into three phases,
which would be repeated each year.
I. Preparation and pre-positioning
(October-December of year prior to
launch)
II. Launch and Implementation
(January launch, implementation of
communication activities on-going)
III. Assessment
(final quarter of year)
Proposed Framework
I. Preparation & Prepositioning
(October-December)
-finalize details of campaign, e.g. key messages,
champions, partners, experts for media interviews
-design web page, and products (e.g. « SIM-cities »
type video game)
-revise budget and identify potential donors
-plan launch and notify media
-seek opportunities to pre-position campaign (e.g.
Tilly Smith interview)
Proposed Framework
II. Launch and
implementation
(January - December)
-launch in mid-January
-co-organize country-level events with campaign
champion
-raise visibility of innovative national initiatives, via
articles, ISDR website
-prepare 3 to 4 video demonstrating best practices
-organize workshops with international broadcasting
companies
-develop feature story with national and local TV
networks, and special events with MTV or other big
children networks
-use Sasakawa Award to crown innovative project
related to theme
-prepare International Day
-explore private sector partnership (statistics
brochure, billboards)
III. Assessment
(final quarter of year)
-evaluation of activities
-revision of plans for subsequent year
-yearly progress report for donors
Approach to Implementation:
-Focus efforts at the national and community levels, in
disaster-prone regions;
- Identify “champions of disaster reduction”, representing
different cultures and experiences.
-Work in partnership across sectors and with a wide variety
of stakeholders;
-Leverage the communications potential of existing
coalitions and organizations to effectively and efficiently
convey messages and distribute products;
e) Important Considerations
-Multi-hazard approach
-Gender perspective and cultural diversity
-Multi-sector partnerships
-Least developed, disaster-prone countries
-Links to Millennium Development Goals
V. Challenges
-target audiences are numerous and diverse
-information is abundant, but not widely available or useful
for all audiences
-media attention is largely focused on the consequences of
disaster, rather than disaster risk reduction initiatives
-limited resources
VI. Estimated Budget
Resources:
-two full-time Geneva-based staff members
-full engagement from regional ISDR offices
-budget to be discussed
VII. Proposed Task Force Involvement
1. Consider acting as a key partner for relevant theme areas, for
example:
Campaign Theme
Examples of Potential Partners
2006, Prevention Starts at
School
UNESCO, UNDP, IFRC, ADPC, Action
Aid, CRED
2007, Theme related to health
WHO (PAHO), IFRC
2008, Safer Cities
UN-Habitat, EMI
2009, Preparing your home and UN-Habitat
community for disaster risks
2010, Protecting the
environment to reduce disaster
risks
UNEP, FAO, ICSU
Proposed Task Force Involvement
2. Include articles in organization newsletters and
publications
3. Inform ISDR secretariat about relevant events and
opportunities for conveying campaign messages
4. Assist with dissemination of campaign material
5. Provide experts and spokespeople for key events, media
interviews, press conferences
6. Provide guidance on campaign themes
VII. Questions for Task Force
1. Does the Task Force agree with the goal, objectives, and
approach of the strategy?
2. Does the Task Force have any views on the secretariat’s
proposed themes and/or activities?
3. Does the Task Force have any views regarding timing,
leverage, audiences, partners and outreach?
Next Steps
-finalize strategy based on Task Force input
-finalize 2006 Action Plan (meet with key partners, develop
products and messages, etc.)
-finalize budget and financing
For further information, please contact:
Brigitte Leoni
Media Relations Officer & Campaign Coordinator
ISDR secretariat
[email protected]
**Copies of Proposed Five Year Strategic Communication Plan are available
on request.