Transcript CNNIC, NeuStar and .CN - TWNIC

TWNIC
ccTLD國外推廣策略－以.cn為例
China’s Internet Address
2015/7/17
TWNIC
.CN and NeuStar
Bringing the Online World
to China’s Doorstep
China’s Internet Address
2015/7/17
.CN and NeuStar
• .cn －cnnic－http://www.cnnic.cn
（中國互聯網絡信息中心）
• NeuStar－http://www.neustar.com
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 3
The China Market
• China ranks 2nd in Internet population with over 56M
• China ranks 6th in global economy and foreign direct
investments continues to expand.
• Internet usage in China to surpass U.S. by ’04
• Value of goods and services sold online in China is
forecast to increase from $479M USD in ’02 to $26B
USD by ’04
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Coming Soon
The offering will soon be expanded to include a
new, fully unrestricted second level ASCII .CN
space and Mulitlingual.CN names in Chinese
characters
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 5
CNNIC Policy Change
Current Policy
New Policy
Registrant must be located in China
Any businesses and
organizations worldwide
Off-line documentation required
No documentation required
Registration takes weeks
Real-time registration
CNNIC registry and registrar
CNNIC Registry only
China-based “agents” can sell .CN
names
Competitive registrar model
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Registry Gateway/Registry Model
Registry Gateway
Registry Model
Rest of World
China
NeuStar
Registrar
Registrar
:
Registrar
2
2
2
CNNIC
Registrar
.CN Registry Gateway
1
Neustar
.CN Registry
Registrar
:
Registrar
3
3/14/2002
China’s Internet Address
2015/7/17
Confidential
1.
Registrygateway agreement
2.1
Neustar/Registrar agreement
3.
Accreditation agreement
www.neustar.com.cn
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NeuStar’s Relationship with CNNIC
• CNNIC is the authority responsible for the administration
of the national top-level domain name and the Chinese
domain names.
• NeuStar is the exclusive gateway to the CNNIC platform
for all Registrars that are headquartered outside of
China.
– Therefore, all Registrars (except those headquartered in China)
must use the NeuStar gateway to register .CN domain names.
• NeuStar will not act as a Registrar in the .cn domain
name space.
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Accreditation Process / Foreign Registrars
• Accreditation by CNNIC
–
–
–
–
NeuStar will facilitate Accreditation Process
Registrars will need to sign Accreditation Agreement with CNNIC
NeuStar will forward you a copy of this Agreement when we have a
finalized agreement from CNNIC.
There will be no Accreditation Fee.
• Registrars will need to sign NeuStar/Registrar Agreement
–
–
We believe that the agreement will have similar requirements to the .biz
and .us Registry/Registrar Agreements.
We will provide a copy of this Agreement as soon as possible.
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 9
Accreditation Requirements
Registrars must pass simple requirements w/NeuStar:
–
–
Show that they are capable of assuring registration services 24
hours per day/365 days per year.
Show that they can meet minimal standards of being a Registrar
(i.e., has a customer support team that can respond to
customers).
• Basically, you will just show them what you are
already doing.
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Registrar Accreditation Process
•
•
•
•
CNNIC Accreditation through NeuStar
Registrar submits paperwork to NeuStar
NeuStar recommends Registrars to CNNIC
CNNIC accredits the registrar and notifies
NeuStar
• NeuStar completes the accreditation process
and proceeds with the technical and financial
requirements needed for implementation
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Registrar Requirements
• Registrars must provide all billing and customer
support to registrants under their sponsorship
• Registrars must provide all domain name functionality
to registrants under their sponsorship
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Registrar Customer Support
• Registrars will have one point of contact for all their
support needs
• NeuStar will provide all levels of billing and
customer support
• NeuStar will provide all levels of technical support
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 13
Gateway Service
Registry Gateway
Project Architecture
Rest of World
China
NeuStar
CNNIC
Registrar
Registrar
Registrar
EPP
:
Protocol
Server
Application EPP
Server
Protocol/
Application
Server
Registrar
China’s Internet Address
2015/7/17
:
Registrar
Database
Server
3/14/2002
Registrar
Confidential
Database
Server
1
www.neustar.com.cn
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Operational Overview
.cn Registration policy
(Reserved name)
.cn Dispute Resolution
Policy
CNNIC
Whois DB
information
China’s Internet Address
2015/7/17
.cn Dispute
Resolution
Service Providers
www.neustar.com.cn
Page 15
Chinese Dispute Resolution Process
• Modeled after the Uniform Dispute Resolution
Process
– Requires that complainant has a trademark of service mark
– Requires a showing of bad faith
• There are 2 current providers for the Dispute
Resolution Process:
– CIETAC
– Asian Domain Name Dispute Resolution Association (Hong Kong)
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 16
Reserved Names
• There are certain names that will not be available
for Registration.
–
–
–
–
–
ISO 3166 and 3 character country codes
Some existing gTLDs (.biz.cn, .com.cn, .net.cn, etc.)
Chinese geographic locations
Chinese government names
We are working with CNNIC to reserve the .com.cn domain names
names of the Accredited .cn Registrars provided that those names
have not already been registered.
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 17
Whois Records
• CNNIC maintains Authoritative database for Whois
and for publishing all Whois information.
• NeuStar is not keeping a Whois or making one
publicly available.
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 18
Executive Summary
• China offers significant opportunity—as evidenced by its
fast growing economy, large population and strong foreign
investment
• Along with our Registrars, NeuStar will market .CN to
businesses, organizations and non-profits who are either
currently active in China or who are planning to be active in
China.
• NeuStar recommends a two-pronged marketing strategy,
utilizing both channel activities and targeted public
relations initiatives
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 19
Target Markets
• Several target markets have strong business ties to China—and
these markets are prime candidates to embrace .CN








Hong Kong
The Republic of Korea
Taiwan
Germany
United Kingdom
The Netherlands
Japan
United States
• Verticals to target within these countries include travel,
professional services, financial, consulting, IT, telecom,
electronic products, consumer goods and advertising
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Post Landrush Volume Pricing (1)
Establish tiered discount structure for .CN Registrars
(USD):
• Tier A: 400 minimum registrations per month = $18
• Tier B: 200 minimum registrations per month = $20
• Tier C: 100 minimum registrations per month = $22
China’s Internet Address
2015/7/17
www.neustar.com.cn
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Revenue Sharing
China’s Internet Address
2015/7/17
Volume
Revenue Share %
NeuStar/CNNIC
1-25,000
40/60
25,000-249,999
50/50
250,000 or more
60/40
www.neustar.com.cn
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Channel Support
• Success of the .CN rollout will depend largely upon you our
(VALUED Registrars) and support programs are critical
• Support Registrars with launch preparation and readiness and
full functionality is our goal
• The channel will be kept informed about policies and upcoming
marketing/public relations initiatives
• Fully educating Registrars about one-of-a-kind economic
opportunities within China is essential
• Continued outreach to inform and work with Registrars of
upcoming marketing and public relations plans and
www.neustar.com.cn
opportunities
China’s Internet
Address
Page 23
2015/7/17
Conclusion
• China’s exploding online population, coupled with
its recent accession to the World Trade Organization
(WTO), presents Web-savvy businesses everywhere
with an unique chance with unparallel opportunities
• It is widely accepted that China is the next frontier
of global e-commerce—and NeuStar encourages all
of its channel partners and their customers to seize
this unprecedented opportunity!
China’s Internet Address
2015/7/17
www.neustar.com.cn
Page 24
Q&A
1..tw是否應積極推廣至國外市場?
2.是否仿照CNNIC模式進行?
3.TWNIC現行政策是否應調整(Registrar資格條件)?
China’s Internet Address
2015/7/17
www.neustar.com.cn
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