Transcript Document
DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY
Scientific supervisor Language consultant Zemliana Alina
MEK-09-1 Master’s degree programme
A. Zadoya, G. Miasoid,
PhD in Economics, Full Professor PhD in Pedagogy, Associate Professor
STRUCTURE
• Development of the company international marketing plan.
• Analysis of company’s marketing activity.
• Suggestions to improve the international marketing plan. • Efficiency of the offered measures.
• Object of research – LLC «Chinese Trade House».
• Purpose of research – analysis and development of improved international marketing planning of the company.
Development of the international marketing plan Situational market analysis Marketing opportunities Objectives Target market Positioning Marketing-mix Marketing strategy Monitoring
Analysis of the company’s marketing activity • Policy of diversification.
• Implementation of advertising campaign.
• Saturated market activity.
• Functional type of organizational structure.
Analysis of the company’s marketing activity • Not established system of communication.
• Lack of employee motivation.
• Unclear future performance goals and strategy.
• Need to determine the positioning of the company and its services.
• Underdeveloped marketing mix.
• Erroneous distribution costs for promotional activities.
Deals about improvement of the international marketing plan • Adjustment of purposes and international marketing strategies. • Change in positioning the company and its services.
• Implementation of the marketing mix 7Р. • Improvement of marketing planning.
Costs on the international marketing activity
№ of order 1 Name of measures
Internet advertising on banners Ukraine 3000
Sum, UAN
China 4200
2
Check-in free bases of enterprises in the Internet 2640 3600 Europa 9600 8400
3 4 5 6
Advertising in printed editions of media Advertising on TV Participation in international forums and conferences Development of the commercial – 20000 6000 – 40000 45000 – 50000
Efficiency of proposed measures
Year Revenue, UAN Profit, UAN Discounted profit, UAN
1 2 3 4 5 530150 636180 763416 916100 1099320 154000 215600 301840 422576 591600 125203 142508 162192 184568 210160
Rate of return, %
65,1 74,1 84,3 95,9 109,2