Transcript Title Graphic

Transitioning
from a
Traditional
Recruiting Model
to a CRM-Based
Solution
Carlyne Quirino-Ringle
AVP, Talent Process Owner
[email protected]
Agenda
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Meet PNC
Using Avature at PNC
Non-Linear Campus Recruiting
Streamlined Recruiting Model
Tour of Portals
User Adoption of the New Process
Next Season
Questions
Meet PNC
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One of the leading financial services organizations
Consumer and small business banking primarily in 19 states and the District
of Columbia
Residential mortgage banking and corporate and institutional banking
offices across the continental United States
Headquarters located in Pittsburgh, Pennsylvania
Approximately 53,500 employees in the U.S. and abroad
Approximately 2,700 Branch locations in 19 states and the District of
Columbia
Approximately 8,600 ATMS
*As of December 31, 2014
Using Avature at PNC
Specialized
Recruiting
HR
Operations
Over 100 users, Four Instances, Multiple Uses:
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Diversity and Campus Recruiting
Sourcing & Passive Candidate Strategy
Internal Placement Recruiting
Executive Search
Specialized Recruiting Request System
Content Management for Onboarding System
HR Operations Request System
HR Operations Project Management
Corporate Relocation Management
Internal
Placement
Content
Management
Non-Linear Campus Recruiting
Gather
Manage & Slate
Career Fairs
spreadsheets
spreadsheets
Direct
Submission
ATS
spreadsheets
ATS
Invitation/
event system
Referrals
spreadsheets
spreadsheets
On Campus Events
Invitation
Streamlined with Avature
Gather
Manage
Slate
Avature
Career Fairs
Direct
Submission
Referrals
On-Campus
Events
Multi-Page Portal
& Avature App
Tagging
& Source Code
Lists
Talent
Community
Dropbox
Folders
Workflow
Email
Templates
Event Registration
Portal
Time slots
ATS
Multi-Page Portal
Page 1 (Candidate self-selects)
Multi-Page Portal – Campus
Page 2 Input Page (Conditionally
formatted by selection: Early
Career Development/Summer
Internships)
Multi-Page Portal-Candidate TY
Page 3 Thank You Message (Handoff to PNC Representative)
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Multi-Page Portal – Feedback
Page
Page 4 Feedback form (To be completed by PNC Representative)
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Multi-Page Portal - Confirmation
Page 5 Confirmation to Start Over (To be completed by PNC Representative)
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Talent Community
Event Registration Portal
Portal Access Request
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Email Correspondence
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Portal Access Request Content
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Time Slot Portal
User Adoption
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Nine Campus Recruiters New to Avature, Four Diversity Recruiters
Currently Using Avature
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Aggressive Change Management Approach
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Established Internal Escalation Procedures
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Two months prior to deployment, encouraged users to begin playing in the Sandbox
Began familiarization with concepts, usage and taxonomy of Avature
Training, training, training
Project Manager for team became Subject Matter Expert
Funnels questions and concerns to the Avature administrator
Documents process and procedures
Engaged Avature Adoption for enhanced training
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Three months after deployment
Identified gaps in knowledge (list usage, smart searching, folder structuring, workflow)
Possible Enhancements for Next
Season
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Update Workflow
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Improve Talent Community
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Utilize Avature Offline App
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Improve E-mail Templates
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Build Out a “Drip Campaign” to Keep Students Engaged
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Update Registration Portal for More Flexibility
Questions?