Transcript Slide 1

John Bean
Managing Director, Europe, Middle East and Africa
[email protected]
17 July 2015
© 2010, Peering Partner's . All rights reserved.

Introduction to Peering Partner Network
◦ Wholesale Enhancement Network

Example of a Business Case for Partners
◦ Fixed to Mobile Services - Furious Mobile

Wholesale Technical Overview
◦ System Architecture
◦ System Details

Peering Partner's is owned and operated by IPX Voice Ltd a UK based
company providing Managed IP Exchange Services

Peering Partner's was founded in 2009 and focuses on the provision
of hosted carrier to carrier services.
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The London Internet Exchange (LIX) is part of our IPX Cloud and we
have point of presence installed in Harbour Exchange.

We have IPX Clouds established in Europe and are planning further
installations in South Africa, Hong Kong and Nigeria.

Today, 5 out of the top 10 Global Wholesale Operators connected to
our Network forming a Global LCR for our partners.
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Our NGN is based on NexTone MSX/RSM Equipment which interops
with more than 700 networks worldwide with an ability to carrying
more than 500 million VoIP minutes per month
Peering Partners can provide solutions for wholesale peering, hosted
telephony, NGN networks and IMS (3G IMS Mobile) including hosted
Fraud Management Systems which we can provide to supplement
your business analytics.
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Why Peering Partners?
◦ …best practice VoIP Interconnect for wholesale telephony
◦ …optimized for a wholesale trading environment
Why Peering Partners IPX?
◦ A hybrid VoIP system, incorporating multiple functions
typically present in dispersed NGN/SBC and OSS/BSS
components
◦ Greater Interoperability with all Carriers
What does this “Best of Breed” technology incorporate / replace?
◦ Intelligent secure SBC (Session Border controller)
◦ Policy engine for Session Management
◦ Integrated OSS for systems, network and SLA management
◦ Class 4 routing engine
◦ Class 5 and VAS service brokerage (App Server OBP)
Peering Partners use NexTone systems which have been
deployed to over 450+ carrier and service providers
in 38 countries worldwide
CONFIDENTIAL © 2010 Peering Partner's, All rights reserved.

Carrier to Carrier Peering
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Carrier to Enterprise

Carrier to Consumer
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NexTone is the Market Leader
Protocol IWF, Interoperability, QoS
Topology Hiding, Call Admission Control
MPLS VLANs, NexTone Switch Partitioning
IP PBX interop – CCM, Avaya, Nortel
Deployments w/BroadSoft, Sylantro
NAT Traversal, VLAN, Video
Hoot-n-hollar (push-to-talk)
◦ Firewall/NAT, CALEA
◦ NAT Traversal, Outbound Proxy
◦ Call Center, IVR
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Focus on larger ethnic routes for medium term growth
◦ India, China, SE Asia, large African countries, LATAM
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Serve smaller Ethnic markets for opportunistic trading opportunities
◦ Improve speed and reliability in working with local terminators directly
◦ Offer hosted/partitioned service to growing terminators
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Optimize Prepaid Calling card business
◦ Offer white-label version easily
◦ Introduce low-cost, high value VAS to enhance offering (Voicemail,
Softphone, Presence)
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Become enablers of VoIP Peering for BB Residential and Business
providers seeking native IP interconnection
◦ Peering exchanges are now appearing all over Europe
◦ Regulatory Action is taking place
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Gross margins can be greatly increased using VoIP suppliers
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Scaling VoIP peering is a very different from small scale point to point
VoIP Networking
◦ Tech issues: protocol interworking, IP, NAT, security
◦ Operational visibility of VoIP performance
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Scaling VoIP while delivering quality that is at or better than TDM
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How to use 3rd party networks to outsource non-strategic network
functions (this is where the industry is going)
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How to future-proof VoIP for wireline / wireless convergence (3G-IMS)
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Interconnect via Public and/or Private peering networks – Internet,
Private peering, Private point to point connectivity
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Profile a customer/supplier in terms of Interconnect size, allowed
routes, cost/profitability, performance and quality of service
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Apply business and engineering policies such as SLA, cost/revenue
& minutes allowed to be exchange
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Variable route changes based on Most profitable route, historical
performance and real time analysis of traffic patterns and network
behaviour and network stabilisation to insure maximum traffic
efficiency, reduced risk (Credit and revenue assurance) and
flexibility to optimise customer and supplier routes and costs.
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Normalisation of rate sheets to reduce incorrect route/costs
selection in LCR or routing plan
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Interworking of different protocols and equipment – SIP and H.323
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Signalling normalisation through Interoperating between difference
manufactures equipment and software versions.
Applications
servers and Proxies
Softswitch
Call controllers
Firewalls
Endpoints
(Gateways, User Agents
IP-PBX, IP Phones)
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Immense flexibility in shifting large capacities of traffic:
◦ In real-time without waiting for TDM capacity
◦ Avoid network congestion and increase call completions
◦ Allows for more aggressive buying tactics than in TDM
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More complex LCR for deeper break-outs = higher GM%
◦ The IPX may break out up to 1 million dial patterns
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Capital efficiency and flexibility:
◦ Further “sweat” existing assets
◦ Flexibility to purchase other MG solutions easily (buying leverage and/or allowing the
Carrier to chose the right MG for the right market/application)
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Complete solution for VoIP peering, and hence no need for:
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IP-to-IP GW solutions for topology hiding and NAT
VoIP NAT/Firewall solutions for network security
Vendor-specific kit to facilitate vendor interworking (GK’s, SIP Proxies, etc.)
CDR collection and LCR solutions
Identify how you may evolve your core network and operations in ways
that achieve the following:
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Deliver immediate functional capabilities that help achieve your
wholesale service and sales objectives
While building an inherently valuable strategic architecture
◦ Flexibility to deliver new services with no network forklift
◦ Flexibility to easily provide service to a disparate universe of
VoIP-based interconnect parties
◦ Network model and facilities which do not require additional
headcount and gateway/POP investment
While “sweating the assets” of present network
John Bean
Director, Europe, Middle East and Africa
[email protected]
17 July 2015
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Hosted
Applications
Centralized
Control
ASP
L5
MSX
OSS/Policy
PSTN
RSM
Enterprises
L5
Distributed
Intelligence
VoIP
L5
L5
VoIP
VoIP
Consumer BB
* DPMTM – Dynamic Policy management
Intelligent Call routing
Buy

BSS/OSS
CDR
Alarming
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Reporting

Provision
& LCR
Carrier 1
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CDR streaming
Web Services
RSM
Carrier 2
IntelliConnect
*DPM ™
Dial plan / Routes / Rates
Customer/supplier, region code
Time based hour/day/week
Volume, Cost / Profit
Metrics: LCR, MPR, ToD, ASR
Improved QoS/ASR with Dynamic
Call hunting, breakouts management
Provision Interconnects
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Carrier 3
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MSX
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End point profiles
Interconnect capacity
Interconnect bandwidth
Interworking / Interop
Real-time traffic analysis & reports
Sell
PSTN
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SIP/H.323
IntelliConnect™ system enables real time feedback
of traffic statistics from NexTone’s Session
exchanges and dynamically adjusts network /
interconnect policies to optimize Business and
engineering rules to maximize peering
profitability and revenue
Customer
1
Customer
2
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Network adjustment & optimisation
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Customer
3
Business – by region, Customer,
Supplier, Cust Plan, and sorted by
Cost, Profit, Call or Minutes
Engineering – ASR, PDD, ACD,RFactor (Voice quality QoS!)…
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Real-time Adaptive routing
Change policies & routing based on
Business and/or Engineering rules
Change end point profile based on
performance and capacity
* DPMTM – Dynamic Policy management
Intelligent Session admission control
Buy
BSS/OSS
CDR
Alarming
Reporting
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Provision
& LCR
Carrier 1
Concurrent calls per end point,
group or interconnect
Bandwidth CAC management per
end point, group or interconnect
Multi Protocol, Multi Vendor support
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CDR streaming
Web Services
RSM
Carrier 2
IntelliConnect
*DPM ™
MGW/SS Capacity management
Carrier 3
MSX
SIP/H.323
IntelliConnect™ system enables real time feedback
of traffic statistics from NexTone’s Session
exchanges and dynamically adjusts network /
interconnect policies to optimize Business and
engineering rules to maximize peering
profitability and revenue
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Sell
PSTN
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SIP <> H.323 Interworking
250+ vendor types with specific
profiles for interop adaptation
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MGW/Trunks no longer dedicated
to Customers or Suppliers (“Port
harvesting”)
Port utilization increases to >60%
VoIP to VoIP Calls without using
MGW or Switch ports
Integration into BSS/OSS
Customer
1
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CDR Streaming
Web Services
Security/Access control enforcement
Customer
2
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Customer
3
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B2BUA for hiding networks
DDoS and DoS attack prevention
ACL, NAT traversal, reverse NAT,..
Single point security enforcement
* DPMTM – Dynamic Policy management
Transcoding
Buy
BSS/OSS
CDR
Alarming
Reporting
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Provision
& LCR
Carrier 1
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On a call by call basis when
codec’s do not match
DTMF to rfc2833
In Band G.711 Fax to/from T.38
Application brokerage
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CDR streaming
Web Services
RSM
Carrier 2
IntelliConnect
*DPM ™
Carrier 3
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MSX
Sell
PSTN
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MSX/RSM supplying routing
services on behalf of AS (IP
Centrex, Prepaid, Presence, FMC,
Number portability, ENUM,...
Reduce network integration and
insourced/outsouced validation
Multi Mode operation (statefull,
OBP, mirror proxy,..) for Enterprise
VoIP VPN, Consumer VoIP
Partitioning & ASP model
SIP/H.323
IntelliConnect™ system enables real time feedback
of traffic statistics from NexTone’s Session
exchanges and dynamically adjusts network /
interconnect policies to optimize Business and
engineering rules to maximize peering
profitability and revenue
Customer
1
Flexible Software Licensing
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Customer
2
Customer
3
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500vports minimum
Incremental by 500 ports – simple
licence upgrade
Single system capacity 30K call/s,
100K end-points provisioning, 1M
routes, up to 200M CDRs
NexTone Community & User Forum
Cost
ASR’s
Customer
25%
Carrier A
$0.09/minute
80% ASRs
Blended Cost
$0.13/minute
35%
Carrier B
70%
Carrier C
$0.11/minute
$0.16/minute
• Regional break-outs (complex routing) is becoming more critical to lowering cost and increasing
GM%
• With the IPX, you can handle much more complex routing and increase number of interconnect
by a factor of 10x.
• Interconnections are up within minutes/hours compared to days/weeks – OPEX
• With VoIP and NexTone, you can reach further around the world to far-end carriers
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Dedicated E1’s
PSTN
Carrier A
TDM
Carrier B
Class 4
Carrier C
IP
Carrier D
Media Gateways and E1’s dedicated per VoIP interconnect
Dedicated ports regardless of utilization, nailed Codecs
Normally average peak utilization of 20-40%. 60-80% wasted.
Approach suffers from long lead-times and high business case thresholds
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
BT Global
PSTN
Telefonica
TDM
Belgacom
Class 4
IP
Super Trunk Group
Routing is moved over to the IPX – which act likes a switch for VoIP
The IPX can be used to build more complicated break-outs (complex routing)
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Sprint
AT & T
Sonus SIP
PSTN
RSM
Cisco H.323
MSX
PSTN
IP Network
HuaweiH.323
PSTN
Lucent SIP
Maximum Service Reach
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Interoperability
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Protocol Flexibility
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PSTN
Our IPX provides interoperability with over 50
manufactures of soft switch, media gateway and
application server solutions
Our IPX is both an H.323 gatekeeper and a
stateful SIP proxy server with interworking to
provide seamless connectivity
Transcoding resolves incompatibilities between
media codecs
Benefits
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Increased customer & supplier
interconnects from 20 to 120.
Increased annual VoIP traffic from 30M
to +1Billion minutes
Sonus SIP
PSTN
RSM
Cisco H.323
MSX
PSTN
IP Network
HuaweiH.323
PSTN
Network and Quality Management
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RSM provides centralized control and
monitoring
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Lucent SIP
LCR, breakouts management
Complete CDR visibility and real-time
processing for quality alarming
Automated proactive network controls
Routing feedback loop
MSX provides advanced session routing
intelligence to maximize call
connectivity
PSTN
Benefits
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Improved service quality (ASR) by 25%
Increased profit margins by 26%
Centralized
Rating, Routing,
Provisioning
Business analysis
Margin/Profits
Reports,
SLA, QoS
IP Centrex
Prepaid
Voicemail
Wholesale
Sonus SIP
PSTN
RSM
Cisco H.323
MSX
VoIP Network
PSTN
HuaweiH.323
Enterprises
PSTN
Lucent SIP
Consumer BB
PSTN
John Bean
Director, Europe, Middle East & Africa
[email protected]
17 July 2015
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
* DPMTM – Dynamic Policy management
IntelliConnect™
Intelligence
Product
Function
RSM
Session
Manager
Session
Management
(Layer 7)
Session
Switch
Reporting System
Provisioning Manager
Policy Manager
Interconnect Manager
*
MSX & IMX
Software
DPMTM
Signaling
Sub-System
Analytics Engine
Dynamic Policy Enforcement
Session Control
(Layer 5)
Security
Interworking
SBC
MSCP
SBC
Session
Border
Controller
Media Switch
Sub-System
(Layer 3-4)
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Media Routing Engine
Media Processing
Security
Product
Function
RSM
Session
Manager
Session
Management
(Layer 7)
Reporting System
Provisioning Manager
Policy Manager
Interconnect Manager
DPMTM
MSX & IMX
Session
Switch
Software
Signaling
Sub-System
(Layer 5)
Analytics Engine
Dynamic Policy Enforcement
Session Control
Security
Interworking
MSCP
SBC
Session
Border
Controller
Media Routing Engine
Media Switch
Sub-System
(Layer 3-4)
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Media Processing
Security

The Peering Partner RSM simplifies large
scale VoIP deployments by automating
operational tasks
◦ Session Management
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Session Policy, session level statistics, session
performance
Device status, configuration, and performance
◦ Provisioning
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Centralized provisioning and database storage
for device, network, and policy configuration
information
◦ Reporting

Central aggregation point for CDR collection and
reporting to analyze service and network
behavior for operational and business trends
◦ Partitioning

Centralized Session Management
for all real-time IP services
Give customers individual visibility and control
◦ CDR routing

Import/export MSX and 3rd Party CDR’s
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.

Engineering Alarms
◦ Alarm criteria based on ASR, ACD, PDD, PDV, Packet Loss etc.
◦ Alarm criteria based on error log file contents on the MSX

Business Alarms
◦ Alarm criteria based on total minutes, dollar amount, etc.

Alarm Triggers
◦ Multiple actions executed upon alarm criteria match (ON trigger)
◦ Multiple actions executed upon alarm criteria reset (OFF trigger)

Alarm Filters
◦ All alarms can be filtered on Endpoints, Regions, Customers,
Suppliers, Time-of-Day, System Load etc.

Alarm Actions
◦ Adaptive routing actions conveyed to MSX
 Trickle Calls, Endpoint Priority, Route Priority
◦ Email, SNMP Trap, Syslog, Custom Scripts

Engineering Reports
◦ ASR per IP, Region,
Supplier etc.
 11 types of reports
◦ Individual call details can
be viewed, including QoS

Business Reports
◦ Calls, Minutes, Revenue
and Profit per Region,
Orig, Term, Supplier etc.
 44 types of reports
◦ Real-time view of profit
and revenue

Route Profit and Custom
Reports available


Applied to CDRs to
calculate call transport and
route profitability
Specify endpoints,
regions, routes and rates
◦ Connection charges,
minimum duration and
billing increments

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Time-of-day rating based
on flexible period
definitions
Rating data can be
imported from external
source
Session/Call Data
Session Signaling
(SIP, H.323)
• Call Details
• Codec Details
• Error Details
• Routing Details
Call
Detail
Record
Metrics Calculation
Measurement
Session Media
(RTP/RTCP)
• Lost Packets
• Discarded Packets
• Delayed Packets
• Jitter Buffer Emulator
• Internationalization
• R Factor
• MOS Score
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
Real Time
Analysis
1000s CDR/sec
ASR, PDD,
ACD, MOS
SNMP,
SOAP/XML
SNMP,
SOAP/XML,
Email, Syslog
Session
Switch
Session
Switch
CDR
Transport
Policy
Repository
CDR
Repository
Engineering
Analysis
Session
Switch
Alarm
Processing
Rating
Session
Switch
Business
Analysis
* Patent Pending
Modify routes, disable routes, modify priorities
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.
For Further Information Contact
Mr John Bean
Managing Director
Peering Partner's
Tel:
+44 1908 644452
Mob:
+44 7989 516940
E-Mail:
[email protected]
CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.