Transcript Slide 1
Malcolm Bell
Director
South West Tourism
Britain's Most Popular Holiday Region
EC Tourism Sustainability Group
• Established in 2004
• Representatives from Industry,
Stakeholders and Destinations
• 2004-2007 Development of Sustainable
and Competitive Tourism Report
• 2007 adoption at Algarve European Tourism
Forum
• 2009 Working Groups – W/G A Sustainable
Tourism Indictors
Indicators - The Challenges
• Gaining Agreement on which indicators are
core
• Ensure they cover all three pillars
• Establishing which are practical and
achievable
• Can procedures be developed for those
that do not exist yet
• Gaining partners to pilot
• Evaluating application and results etc
• Review, refine and disseminate
The Prize
• To set Destination level targets
• Use for Regional/National Bodies
• A Benchmarking system
• Measuring progress
• Trend analysis possible
• Assist in the justification of public
investment in tourism management
• Plus
Sources of Data
• Official Statistics/source
• Visitor Surveys
• Business Surveys
• Host Community Surveys
• New techniques
The Indicators
1.
2.
3.
4.
5.
Tourism Volume and Value
Tourism Enterprise Performance
Customer Satisfaction
Community and Social Impact
Quantity and Quality of
Employment
6. Gender Equality
7. Equality and Accessibility
The Indicators
8. Reducing Transportation Impact
9. Climate Change
10.Sustainable Tourism Management
Practices
11.Solid Waste Management
12.Water Management
13.Energy Usage
The Indicators
14. Sewage Treatment
15. Landscape and Biodiversity
Protection
16. Light and Noise Management
17. Inclusive Management Practices
18. Development Control
19. Tourism Supply Chain
20. Protecting and enhancing local
cultural identity and assets
Next Steps
• Produce final list for presentation at the
Euro meeting in Florence in early Nov 2009
• Appoint “expert” to support the piloting
phase
• Utilise the EDEN network to pilot the use of
the indicators, plus other destination who
are interesting in this work
Malcolm Bell
Director
South West Tourism
Britain's Most Popular Holiday Region
[email protected]