Transcript Seri Pekatan Sdn Bhd
Small-Medium Enterprises (SMEs) in Brunei Darussalam
Profile Product Branding Average Design Management
Learning objectives
Accounting Finance Marketing Human Resource
Corporate Social Responsibilities
PROFILE
Establishes in 1998 Located in No. Q22, Spg 6, Perindustrian Lambak Kanan Barat.
Food Manufacturing (SMEs)
Mejar (B) Hj Md. Salleh bin Hj Hidup
PROFIle
Mission • Enhancing the economy of Brunei Darussalam and improving Bruneian’s way of life, in line with international business.
Vision • To become a successful Bruneian local manufacturer n expanding their business venture while promoting Brunei’s potential SMEs
PROFILE Types Of products Offered
• Crackers with different flavors such as prawn, squid, mussels and ‘ikan tahai’.
• Keropok Lekor • Homemade chilli sauce: Prawn and squid flavours • Juice and syrup: Rosella Flavours
Other Services Provided
• Catering services • Wedding camp
ACCOUNTING
Need Of Accounting • Record and report transactions • Keep track of invoices • Create financial statement Significance • Measurement of financial resources & account information • Report financial statements in a clear & consistent manner • Maintain clear & objective reporting practices
ACCOUNTING
Functions • Help organize business transaction • Obtain report about overall financial position • Can help resolve & reduce risk of reporting inconsistencies • Easy access to financial statement Benefits • Keeping track of transactions • For financial projection & analysis • Easier to interpret data and use it for various purposes.
• Reduce the risk of fraud, financial errors and tax problems
ACCOUNTING Effects
• Allow to make decisions for financial operations • Help to prepare financial statements each quarter • To gain an objective view of their financial situation
Problems
• “Seri Pekatan” only use simple accounting method.
• Some accounting system not followed the Brunei standard.
• They need auditor (high cost of auditor).
Solutions
• •
In terms of accounting method that are not following the country’s standard:
Educate through seminar, training & classes the need to keep track and practice the proper accounting standard and procedure. Government should form a special committee to monitor actions of firm
In terms of auditor:
Government helps in financing the cost of hiring auditor .e.g. paying half the salary of the auditor or government can provide their own auditor to firms.
FINANCE
Why is it important in business? 3 important functions: To provide the business with an adequate capital To conserve & increase capital through a better management To make profits from the use of funds. This is the main objective of most businesses.
( http://www.blurtit.com/q570342.html
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SERI PEKATAN’S SOURCE OF FINANCE
• Capital : $200, 000 ( Bank loan – used to pay 80% of his factory construction’s cost ) • Personal saving – TOP SECRET !! =D • Back up businesses – to raise more fund for Seri Pekatan’s business.
• This includes – I.
II.
Small canteen Food stall near Tamu Kianggeh, BSB III. Mini market, Tailor Shop and Photocopy Shop.
named, WIRA RIMBA ENTREPRISE located at Kampong Madang.
( Runs under one building )
Back-Up Businesses as SOURCE OF FUNDS
Tailor Shop Photocopy Shop Mini Market
Solutions
• Government should step ahead by providing funds to support local business.
• Reducing red tapes and bureaucracy.
• Local company should support each other in order to be successful.
HUMAN RESOURCE
What is Human Resource?
• The people who are able to perform work for a business.
Why is it important to manage the HR?
• Human Resource are the internal customers of a business. The better the management, the better the organization performance.
What the activities of HR?
• Human Resource services provision is closely connected with strategic policies, planning and coordination of an organization.
Seri Pekatan Human Resources
When Seri Pekatan was opened back in 1998, there was only two workers that are employed.
When Seri Pekatan opened its own factory in Lambak in 2001, there was a positive increase in the human resources.
Now there are almost 50 employees under Seri Pekatan Sdn Bhd.
Most workers that are employed are foreign workers.
SOLUTIONS The locals must change their perspectives in terms of job employment.
They also need to improve their productivity.
Corporate Social Responsibilities
What is CSR • Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. Why it is important?
• To show to the society and the stakeholders that they not only making profits but also to show their concerns to the society as a whole.
Examples • HSBC presents cash donations to the charity organisations.(Pusat Ehsan, SMARTER Brunei, and the Learning Ladder Society)
Seri pekatan contributions
Society • Donation in terms of products.
• The advantage of doing like this is they can promote the products in addition to contribute to their society responsibility.
Customers • They always make sure that their products are safe to consume by complying the safety and regulation that are given by the government in ensuring food safety. Creditors • They making sure their responsibilities for meeting their financial obligations to their creditors are obliged.
Strategy that focuses on forgoing long-term partnership with customers.
MARKETING
Involves identifying consumer needs and producing goods and services that will satisfy them while making a profit.
Check the productivity Increase the sales Respond to customers feedbacks Ways to maintain customers’ satisfaction on the products
MARKETING STRATEGY IN SERI PEKATAN Developing a marketing mix Creating a competitive advantage Defining the target market Understanding the external environment.
MARKETING STRATEGY
1 st step: Understanding the external environment Competitive Force • Active joining expo. Eg. Halal expo and consumer fair • Provide tester to the customers. Verify the products.
Economic force • Set suitable price for their products Demographic Force • Which district consume more of this products.
Marketing Strategy
2 nd step: Defining the target market For all range of age The products are suitable for family Supermarkets Mini markets Any time Prawn crackers
Marketing Strategy
3 rd step: creating a competitive advantage.
strategically located near the port center.
Introduce new product.
4 th step:Developing a marketing mix Product Strategy • Brand name - ‘Seri Pekatan’ easy to remember and pronounce. • The company image - expose in newspapers, got visit from His Majesty, the approval of halal brand.
Pricing Strategy • Demand – since demand for prawn crackers are higher than other, so the price are quite expensive.
• Cost of producing – they try to cut out some costs by using machineries more then labors for the long-term benefit.
MARKETING STRATEGY PROBLEMS: • hard to find trusted distributers.
• ineffectiveness in promoting the products. • seeing a lot of visitors, but not a lot of buyers. • compete with the foreign products.
SOLUTIONS: • make contracts with the distributers.
• be more effective in promoting the product-use more technology.
• Maintain the quality of the products. • Offer to customers- buy 3 boxes of prawn crackers for $ 10.
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PRODUCT BRANDING
What are included in the packaging pack.
•Brand logo •Halal logo •Expired date •Name of the product
PRODUCTS
Prawn Crackers Squid Crackers Mussels Crackers Fish Crackers •Each packaging pack for different type of crackers have different color •Packaging in the canisters, instead of aluminium packs, made the product appear more "exclusive" and attractive.
Keropok Lekor chili sauce: Prawn and squid flavours Juice, syrup and tea: Rosella Flavours
PACKAGING
Green lime packaging box Orange packaging box Blue packaging box Purple packaging box Plastic pack Small bottle Transparent bottle and small packet. 32
PRODUCTION SECTION JAMINAN & KAWALAN MUTU PRODUCTION OFFICER DIRECTOR ASSISTANT DIRECTOR GENERAL MANAGER FINANCE SECTION PENYELIA HALAL
Average management design
ADMIN SECTION FINANCE OFFICER ACCOUNTANT ADMIN OFFICER CLERK TECHNICIAN PRODUCTION RAW PACKAGING COOK MARKETING DRIVER SECURITY STORE LOGISTIC INTERNAL EXTERNAL
FUNCTIONAL DEPARTMENTALIZATION
GENERAL MANAGER PRODUCTION SECTION
PRODUCT DEPARTMENTALIZATION
ASSISTANT DIRECTOR PENYELIA HALAL GENERAL MANAGER FINANCE SECTION PRODUCTION SECTION JAMINAN & KAWALAN MUTU PRODUCTION OFFICER ADMIN SECTION
PROCESS DEPARTMENTALIZATION
PRODUCTION OFFICER PRODUCTION TECHNICIAN PACKAGING RAW COOK
CUSTOMER DEPARTMENTALIZATION
MARKETING INTERNAL EXTERNAL