Transcript An Analysis on China’s International Tourism Development

An Analysis on China ’ s
International Tourism
Development and Regional
Cooperation
Wen Zhang & Yuling Han
School of Tourism Management
Beijing International Studies University,
Beijing, P. R. China
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Objectives
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Elaborates the current development and changing
trends of China ’ s international tourism
Discusses the opportunities and challenges it is
facing in the process of economic globalization and
integration of regional economy
Analyzes the importance and inevitability of regional
cooperation in sustaining tourism growth in the future
Offers suggestions and implications to governments
and the tourism industry
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Introduction
In 2002
 Global tourist arrivals: 715 million, up 3.1%
(Asia-Pacific realizing a rise of 7.9%)
 Asia-Pacific:
arrivals----113 million, 16% of world total
receipts---US$87 billion, 19% of world total
intra-regional tourism----80% of outbound
tourism in the region
annual growth rate----6% in recent years
 China’s tourism
total income of tourism----5.2% of GDP
Foreign exchange earning: an annual
average increase of 19% 1979 – 2002
Income from domestic tourism: an annual
average increase of 16.6% 1991 - 2002
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Comparison of Tourist Data between 2001 and 2002
m=Million, b=Billion
2001
Tourist
receipt
Inbound
arrivals
Domestic
arrivals
Outbound
arrivals
2002 Increase (%)
RMB￥
4,99.021 b RMB￥556.012 b
11.4
89.0129 m 97.9083 m
9.99
784 m
878 m
12.1331 m 16.6023 m
11.98
36.84
Source: CNTA, The Yearbook of China Tourism 2003
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Inbound Tourism
In 2002, Global tourists arrivals: increase 3.1%
Among the world top 5 destinations:
US
- 0.1%
France
2%
Spain 3.3%
Italy
1%
China
10%
Data of Inbound Tourism 1999-2002
1999/ Increase
compared with year
before （ % ）
2000/ Increase
compared with year
before （ % ）
2001/ Increase
compared with year
before （ % ）
2002/ Increase
compared with year
before （ % ）
Total arrivals
72.7956 m
14.7
83.4439m
14.6
89.0129 m
6.7
97.9083 m
10.0
Total income
US$14.099b
11.9
US$16.224b
15.1
US$17.792b
9.7
US$20.385b
14.6
Foreign visitors
8.4323 m
18.6
10.1596 m
20.5
11.2264 m
10.5
13.4395 m
19.7
Those staying
overnight
27.0466 m
7.9
31.2288
15.5
33.1667 m
6.2
36.8026 m
11.0
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Ranking of Top 10 Countries by
Arrivals and Their Increase Rate
Country
Increase Compared with the year before （ % ）
Ranking
1999
2000
2001
2002
1999
2000
2001
2002
Japan
1
1
1
1
18.0
18.7
8.4
22.6
South Korea
2
2
2
2
56.8
35.6
24.8
26.5
Russia
3
3
3
3
20.4
29.7
10.7
6.3
United States
4
4
4
4
8.7
21.7
5.9
18.1
Malaysia
5
5
5
5
24.2
18.3
6.3
26.4
Singapore
7
6
6
7
11.4
13.3
3.9
19.8
Philippines
8
7
7
6
16.3
22.0
12.1
24.6
Mongolia
6
8
8
8
-2.8
12.6
-3.0
17.1
England
9
9
9
10
6.6
9.6
6.6
13.4
10
10
9
16.8
23.8
29.5
Thailand
Germany
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13.4
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prospects of the inbound tourism
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Inbound arrivals from intra-regional and neighboring
countries ----increase
Hong Kong and Macau ---- maintain the largest
inbound markets
Tourists from Japan and South Korea ---- increase and
China ’ s recent marketing and promotion in the two
countries will generate good effects
Tourism from Southeast Asia is recovering ---- increase,
but the explosions and outbreak of epidemic diseases
may bring negative impacts
Growth in the long-distant markets, such as Europe
and America ---- slow down because of terrorism,
SARS and economic recession. Safety will be the first
consideration of long-haul tourists.
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Outbound Tourism
Arrivals of Outbound Visitors 1999-2002
1999/ Increase
compared with
year before （ % ）
Total
Arrivals
Private
Business
2000/ Increase
compared with year
before （ % ）
2001/ Increase
2002/ Increase
compared with year
compared with
before （ % ）
year before （ % ）
9.2324
9.6
10.4726
13.43
12.1331
15.9
16.6023
36.8
4.2661
4.9663
33.7
-5.1
5.6309
4.8418
31.99
-2.5
5.1877
6.9454
23.3
7.2
10.0614
6.5409
44.9
--
2002 outbound----1.3% of total population,
if 5% travel aboard----65 million people
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Areas needs improvement
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Illegal and over-scope operations
Low tour price, extra items, low standards and low
quality
Safety
Image
Negative effect of terrorism, wars, explosions and
epidemic diseases
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Features and trends of outbound tourism
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A strong growth in outbound tourism
A better order of the market, and further
improvement of operation
More destinations for Chinese outbound tourists to
choose
Diversified purpose of travel
Improved financial and banking system
Efforts of destination countries to encourage
Chinese tourists
Improved and updated outbound products
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New Trends of China ’ s International
Tourism
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Government-leading mode of tourism development
Sustained social and economic development ---strong tourism growth
Three 7-day holidays, favorable policies, simplified
procedures, diversified destinations and products
Event and convention ---- a new form of tourism in
China.
“Clean tourism ”
Changing consumption patterns
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Opportunities and Challenges
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Regional economic integration and economic
globalization
The entry of WTO
The multi-facets impacts of the Olympics
The great exploitation into the West
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Regional Cooperation
Judging from the present and near future tourism
development, intra-regional short and medium haul
travel will be the major mode of tourism, especially
within the Asia-Pacific region. Therefore, there is an
urgent need for regional cooperation in developing
tourism. To promote Asia-Pacific regional
cooperation on the basis of 10+3 is of great
importance.
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Suggestions
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To establish larger tourist zones
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The zone of Guangdong Province, Hong Kong
and Macau
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The sub-region of Mekong
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The Tumen River region
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Suggestions
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To establish larger tourist zones
To establish a mechanism for dialogues at governmental
level to eliminate barriers for international tourism
development
To strengthen collaborations in the regional tourism
industry
To enhance communication and information exchange
To set up a balanced approach for development
To establish a security system
To establish a united tourist assistant action
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The End
Thank You !
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