Transcript UKSG Jay MKTv1

Arşiv Verilerinin ve Alternatif
Kaynaklarin, Tam Metin Veri
Tabanlarında Kullanıcılar için
Önemi ve Değeri, Backfiles,
Ebooks ve Science Direct
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Preferred Point of Entry to Online Resources:
Researchers’ Preference
Source: 2009 SMS Research
Question of what to buy/what to get as a priority?....
Usage?....
World’ s & Turkey’ s most used full text data
base………….ScienceDirect………
In addition to Freedom Collection titles…..what might be
additional resources to increase efficiency of researchers’
workflows ????
Source: 2009 SMS Research
TURKEY USAGE FOR Science Direct
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Do Researchers Use —or Want to Use eBooks/E - resources?
“I have access, and I use
online content”
“I want to use online content
but do not have access”
“I do not have acces for
archieve online content
?”
“I neither have nor want
online books”
Source: Researcher responses to a global survey administered by S.M.S Research, 2009
Flexibility & Accessibility
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Direct Links to full text .pdf or full text HTML content
Multiple, simultaneous users
Downloaded & Print
No DRM Restrictions
Search Capability
Researchers find and choose more of what they need —faster
than they could by searching the shelves during library
hours!
Convenience
Integrated book and journal content —and citation tools across
a diverse range of subjects
Cited By Counts for Advances in Cancer
Research
Cognition
Encyclopedia of Neurosciences
Books
H-index of Gerry T.M Altmann
Journals &Backfiles
Citation Database
Cancer Cell
Current Biology
Neuron
Advances in Cancer Research
H-index of Paul W.
Glimcher
Learning & Memory
Molecular & Cellular
Neuroscience
Signal Processing for
Neuroscientists
What do Researchers Prefer to Use:
Print, e, or Both?
Librarians say…
Researchers say…
Print
No
Preference
“My faculty and
students prefer
electronic format, so
I am moving most of
my reference books to
e-format.
150
250
Online
400
# of Researchers
Sources: Global Faculty eBook Survey 2007 (E-brary); Global ScienceDirect
user survey, S.M.S. Research 2009, 450 Librarian Responses
My print material is
not being used, it sits
o n t h e s h e l v e s .”
What are the Main Benefits Reported by Librarians
AFTER investing in eBooks?
Benefits/Impact factor to
increase eBook holdings
Percentage
Accessibility 24.7
69%
Multiple Simultaneous Users
Quick Browse & Search
Cost
Patron Preference for Online
Increased Discoverability & Usage
Ease of Use
26%
20%
19%
13%
13%
11%
* What about offering online archive data for researchers? …………..Just
one click away …..Dont have to wait for ILL delivery…
Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide
A major University library plans to halve in size —and
Pricing & Policies
become more accessible at the same time
Digital Libraries Save Space but
Increase Accessibility
P r i c i nsigns
g &forPtop
o l academic
i c i e s libraries around the world…
eBooks show promising
626 Computers, 380,000 digitized books, 116 million
pieces of digital content —the library of the future?
Monash University: A Case Study
easier and quicker for
staff to acquire, promote and “lend” books – and the cost per use is lower
compared to print. It cuts down the space required to house the collection, reduces the
need for physical handling and results in a “greener” information resource. Cost,
space and time savings can be redirected to other
priorities, like efforts designed to make the library a more inviting place and increase the role it plays on campus. Resources
“Ebooks and associated electronically-generated cataloging records make it
realized by migrating the book collection from print to electronic were used to help develop and implement a plan to draw larger
door counts have increased
significantly. More floor space translated into more group study areas, more tolerant policies
numbers of people to the library. As a result
regarding noise and food and beverage were instituted and wireless Internet access was installed.”
Robert Thomas, Library Manager
Hargrave-Andrew Library, Monash University—Australia
A Global View of Migration
Rank by
Online
Books
Usage
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Source: ScienceDirect Usage, full year 2008
Country
Australia
United States
Turkey
Spain
Malaysia
Iran
India
Brazil
Romania
Canada
Switzerland
New Zealand
Germany
Finland
Taiwan
How can you Resist the Digital Revolution?
Yo u a r e h e r e
Beyond eBooks: Where do we go from here at Elsevier?
Brain Navigator:
Just Released by Elsevier!
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Online 2D & 3D brain map
Developed in partnership with Allen Institute for Brain Science
Improves research efficiency by delivering information, on
demand 24/7
Scientists can visualize the brain in new ways
Learn more: URL
More Online Solutions for ‘09:
 MethodsNavigator
 PsychConsult
 Hazmat Explorer
 ……ONLINE WORKFLOW SOLUTIONS!
T h e Va l u e o f e B o o k s o n S c i e n c e D i r e c t
 Quality of the Content
 ScienceDirect: UserPreferred Platform
Elsevier: A Long Heritage of Publishing Leading Books
The Publishing House of Elzevir was first established in 1580 by Lowys Elzevir. Jacobus George Robbers established the modern Elsevier
Company in 1880
Galileo published his
“Discorsi e dimostrazioni
matematiche, intoro a due
nuoue scienze”—his last
work with Elzevir despite
being banned by the
Inquisition. Recognized as
the 1st important work of
modern physics.
Sir Alexander
Fleming edited a
book about a
revolutionary new
antibiotic:
The publication of
“Gray’s Anatomy”
in 1858 was a
landmark for the
study of the
human anatomy
and in many ways
for the whole of
medicine.
“Penicillin: Its
Practical
Application” in
1946.`
wasiat h E l s e v i e r
N o b e l P r i z e w i n n e r s p u b l Anatomy”
i s h eind1858w
landmark for the study of the
human anatomy and in many
Niels
Bohr Physics
Louis
Pasteur
(Chemistry)
Alexander
Fleming
Medicine
Albert
Einstein
Physics
George F.
Smoot
Physics
John C.
Mather
Physics
Roger D.
Kornberg
Chemistry
Craig C Mello
Medicine
Elsevier ’s books division invests in the most rigorous
commissioning and publishing, guaranteeing accurate,
leading-edge books
Publishing Strategy
Developed
Key Titles &
Authors/Editors
Solicited
Post-Publication
Peer Review—
Before, During, After Publication
Proposal Reviewed
& Approved
Project Produced
Product
Development
10,600 Online Books on ScienceDirect
15 books
10,600
10,600 online
online books
books &
&
integrated
journal articles
integrated journal
articles in
in aa diverse
diverse range
range of
of subjects
subjects
15 books
7658 eBooks
66 Book Series
6 Handbook
Series
82 Reference
Works
ScienceDirect Journal Backfiles
Complete historical collection where available...
Complete historical collection where available
Efficient, time-saving access on one platform, immediately available at the desktop
Full citation linking to and from other published articles
Immediate access to ground breaking papers
Excellent support tool for teaching and research
Sophisticated search options and personalization features
Direct linking through PubMed (where applicable)
Can be searched via Compendex on ScienceDirect (where applicable)
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Backfile Collections
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Why Backfiles?
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Specific Research Needs for a Flexible Historical Data
Window…
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Even with filtered data….most disciplines need
archival data….Backfiles
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A possible conclusion might be…..
Researchers………
1.
Ideally don’t prefer historical access limitations
2.
Ideally don’t prefer limitations depending on the type of the document
(whether the search result is from a journal/book/etc.)
Finally
•
The search results even with severe filtering should consist all relevant
data and then user should decide which one to exclude!!!!!!!!!!
•
The usage behaviour should be well understood ! It is not searching over
shelves in the library……….
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Powerful, Integrated Search: Books and Journals
Powerful and integrated search
Ease of Use: PDF and XML (Internal and CrossRef links)
Links to Scopus
Viewing
Links to journals
xml Files Enable Audio, Video, and Multimedia Features
References are cross
linked
Audio and video
files
MARC Records
Integration with external systems via MARC records
• Marc 21 records are supplied to customers FREE
of charge.
• Marc 21 records from OCLC:
- very complete
- include library of congress subject headings
- supplied by batch for easy uploading
Preferred Point of Entry to Online Resources:
Researchers’ Preference
Source: 2009 SMS Research
Meeting Researchers “Where they Are”
Google Indexing
June 2009: All eBooks & Reference Works!
* Users Via Other Routes: These are users entering SD on a higher level (as opposed to an article as Search Engine or Linking
Platforms). Of these entry routes www.sciencedirect.com and the journal homepage links are the largest categories.
Most preferred eBook Provider: why?
Most preferred by
users for several
reasons…
8. Good
Reputation
7. High
Familiarity
1. Easy
Access
5. Most
Comprehensive
2. Better
Usability
4. Best
Availability
3. Quality
Content
Most Recurring Reasons for Preferring eBooks
on ScienceDirect1
Source: Elsevier eBooks user study (Monitor Group, 2008). 900 responses from faculty & students
Flexibility of purchasing options
for over 10,500 online books
Purchasing
option
One time payment
(perpetual access)
Subscription
Purchasing details
Book type
Reference Works
Books series and
Handbook series
eBooks

backfiles
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Multiple discount options available.
Available in discounted packages and pick & choose.
Subscription includes current year and 4 years of
backfiles.
Available in discounted packages and pick & choose
A Closer Look: eBooks Collections (Monographs)
The eBooks Evolution: What would Charles Darwin Say?
“It is not the strongest of the species that survive,
nor the most intelligent, but the ones most
responsive to change.”
-Charles Darwin on Evolution
Thank You!
Are you ready?
Learn more: www.onlinebooksonsciencedirect.com