Transcript CMR PROFILE - Caribbean Market Research Ltd.

Caribbean Market Research
Let our Caribbean experience help your business.
Company History
Caribbean Market Research, Ltd.
has been in business since 1970.
Over the past 41 years, the company has
been providing market research services in
a number of Caribbean regions, to a wide
cross-section of local and international
businesses.
Caribbean Territories
C.M.R. currently offers
market research services
in the 20 highlighted
Caribbean Regions
GUYANA
Caribbean Territories Serviced
International Associates
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ACNeilson – New York
DATOS – Venezuela
Prodatos – Costa Rica and Central America
Assoc. for Caribbean Transformation A.C.T
Lazslo & Associates – Washington
Lurijos Management Consultants – Antigua
Luntz Research Company – Virginia
The Futures Group, Inc. – Washington, DC
Gaither International – Puerto Rico
Hope Enterprises – Jamaica
JHM Communications – New York
Systematic Market Research Services – Barbados
Applied Marketing Consultants (AMC) – Barbados
J.A. Young & Associated – Jamaica
CID Gallup – Costa Rica
Lazarus & Associates – U.S.A
Mc Donalds Market Research (MMR) – Guyana
Jude Bernard & Associates – Grenada
Market Beat Consultants – Ontario, Canada
IDOS – Suriname
IMD Consultancy – Cuacao & Aruba
Tertuillan & Associates – Bahamas
Clarice Herzog Associates - Brazil
Ipsos Dominicana
Horwath Conculting – Domanican Republic
Louis Harris & Associates – Martique and Guadeloupe
Roig Investigacion Accion S.A
Software Utilized
At Caribbean Market Research Ltd. we utilize a number
of data entry and statistical packages.
These include:
1. SURVEY
2. SPSS
3. SNAP
4. SORITEC
5. We can also create data files if needed in any format
specified, for easy transfer to your company's software
package. All that we require is the data formatting
specifications.
Qualitative Research
Types of Qualitative Research:
1.
Extended Sessions
- Brand Essence
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Evaluation of Advertising Materials
- Story Board, Animatics, & Finished Advertisements
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Consumer Product Tests
- e.g. Taste Tests
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Package Testing
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Consumer Habits
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Internal Employee Research
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Naive Listening
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Depth Interviewing
9.
Image studies
Qualitative Research
CMR utilizes a series of
projective, role playing and
other techniques to assist
in the positioning of
products and services.
Qualitative Research Sectors
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Consumer Products
Environmental Issues
Tourism
Travel
Political
Sensitive Issues - AIDS/Family Planning/Adult Diapers
Government - Public Opinion/Ministry of Health
Telecommunications
Financial Services
Insurance Services
Gaming
Petroleum and Energy
Alcoholic Beverages
Quantitative Research
Customized Surveys:
 Habits and Attitudes Studies
 Market Segmentation Analysis
 Product Testing
 Advertising Recall and Evaluation of Creative Materials
 Concept Tests
 Corporate Image Studies
 Customer Satisfaction Surveys
 Trade Research
Quantitative Research
Brenda Bayley is a member of ESOMAR and
C.M.R. follows the ESOMAR Standards and
Code of Ethics (which has been jointly
drafted by ESOMAR and the International
Chamber of Commerce), and endorsed by
the major professional bodies around the
world.
Econometric Studies
The estimation and forecasting of demand through the use of standard
econometric techniques. e.g.
1. Single equation model to estimate demand for Rum
The model estimated price and income elasticities as well as cross
elasticities relative to beer.
2. Estimating the demand for housing units in Trinidad & Tobago
This was an input into the estimates of demand for windows &
doors.
3. Price and income elasticity estimates for The Telecommunication
Service of Trinidad and Tobago (TSTT) re Residential, Single Line
Business and Corporate Business Lines.
4. The industry profile for RBTT Services.
Energy Industry
Distributive Trades
Insurance
Mystery Shopper
Commercial Banks
Pharmaceutical Companies
C.M.R. Clients
C.M.R. Clients
C.M.R. Clients
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C.M.R. Clients
C.M.R. Clients
C.M.R. Clients
Contact Information
• Main Office21A Marli St, Port of Spain
Trinidad and Tobago.
Telephone : 1-868-622-6545 or 1-868-628-7159
Fax : 1-868-622-4924
• Data Processing Office
1333 McDermott Drive, Suite 200, Allen, Texas 75013
United States of America.
Telephone : 1-469-519-7888
Fax : 1-469-519-7889
• Email: [email protected]
• Website: caribbeanmarketresearch.com