Transcript Slide 1

Tom Stone
Research Officer
Key Performance Indicators
Purpose
• Monitor KPI’s identified in economic development
strategy
• Measure impact of economic development strategy
moving forward
• Identify areas of strength and weakness
• Types of variables
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Economic measures (income, affordability etc.)
Demographics, population, unemployment
Investment and business
Methods of measurement
• For each KPI, figures have been sought for the
past 20 years
• Where figures are unavailable is due to
– Data not collected over the whole of the period
– Technology not available throughout the whole period
Gross local product per capita
$140,000
• Adjusted for inflation
to 2007/2008
equivalent
$130,000
$120,000
$110,000
$100,000
• Steady upward trend
over the period
$90,000
• Since 2007 trend
has flattened, in part
likely due to GFC
$60,000
$80,000
$70,000
$50,000
$40,000
Source: National Institue of Economic and Industry
Population
• 20 years of figures show
gradual upward long
term trend
Fremantle Population
35000
30000
25000
• Recent uptrend driven
by North Fremantle
development
20000
15000
10000
5000
0
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
• Approx 1% per annum
growth in the past
decade
Source: Australian Bureau of Statistics, Census of Population and
Housing, 2006, 2001, 1996, and 1991
Fremantle labour force
• Census data
collection began in
1999
40000
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30000
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23% growth over
past decade
35000
25000
Workers residence
20000
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15000
Cockburn (20%)
Melville (18%)
Fremantle (16%)
Rockingham (6%)
Canning (5%)
Total Workforce Employed in
Fremantle
10000
5000
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: National Institute of Economic and Industry
Participation rate
• Fremantle
participation rate
trended toward state
average over the
period
Fremantle Participation Rate
80%
75%
70%
65%
•
2011 figures from
different source,
showing inflated
results
60%
55%
Fremantle
50%
Perth metroplitan
area
Western Australia
45%
• Closing differential
between Fremantle
and Perth
Metropolitan area
Australia
40%
1991
1996
2001
2006
2011
Source: Australian Bureau of Statistics, Census of Population and Housing,
1991, 1996, 2001 and 2006
Department Education, Employment and Workplace Relations, Australian
Unemployment rate
20.0%
Fremantle
18.0%
16.0%
Perth Metro Area
14.0%
WA
12.0%
Australia
• Steadily falling rate
•
10.0%
8.0%
2011 likely to see
flattening as full
employment reached
6.0%
4.0%
2.0%
0.0%
1991
1996
2001
2006
2011
Source: Australian Bureau of Statistics, Census of Population and Housing, 2006, 2001, 1996,
and 1991
Department Education, Employment and Workplace Relations, Australian Regional Labour
• Reflects both
gentrification or
Fremantle and
broader state trends
Wages
• Census figures,
adjusted for inflation to
2010 equivalent
• Strong upward trend
over the period
• Increasing affluence in
Fremantle
• Next census 2011
Median Weekly Household Income
1,200
1,000
800
600
400
200
0
1996
2001
Source: Australian Bureau of Statistics, 1996, 2001, 2006 Census of
Population and Housing
2007
Mean taxable income
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
1999 2000
2000 2001
2001 2002
2002 2003
2003 2004
2004 2005
2005 2006
2006 2007
2007 2008
2008 2009
Source: Australian Taxation Office, Taxation Statistics, 1999- 2009
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Australian Taxation Office figures, adjusted for inflation to 2010
equivalent
Steady real wage growth in taxable income across the City of Fremantle
area
Business and technology
Technology
• 36% of residents with
access to broadband in
2006
• Expected upward trend in
next Census
• Monitor in future
Business
• Estimated 1800 active
businesses in Fremantle
• 83% of businesses have
email
• 30% of businesses have
a website
Individuals with bachelor degree
(or higher)
Residents with a Bachelor's
Degree (or higher)
• Long term upward
trend
30.0%
Fremantle
25.0%
20.0%
Perth
• Fremantle above
average
Western Australia
Australia
15.0%
• Difference is
increasing
10.0%
5.0%
0.0%
1991
1996
2001
Source: Australian Bureau of Statistics, Census of Population and
Housing, 1991, 1996, 2001 and 2006
2006
• University of Notre
Dame?
Net lettable area and vacancy
800,000
Commercial
Industrial
Retail Space
Combined Vacancy Rate
20%
18%
700,000
16%
Square Metres
600,000
14%
500,000
12%
400,000
10%
300,000
8%
6%
200,000
4%
100,000
2%
0
0%
1990
1993
1997
2002
Source: Department of Planning Land Use Survey 1990, 1993, 1997, 2002
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2007 survey figures currently being sought
Slight fall in commercial space over period, looking for reversal in trend
Increase in industrial space, mostly due to O’Connor
Retail space flat
80%
8%
70%
7%
60%
6%
50%
5%
40%
4%
30%
3%
Businesses expecting an
increase in profit over next 12
months
Business Intending to Continue
Operation
20%
10%
2%
1%
RBA Cash Rate
0%
Aug-08
0%
Feb-09
Aug-09
Feb-10
Source: Asset Research Business Climate Survey, 2008 - 2010
Aug-10
Cash Rate
Fremantle business confidence
• Profitability &
confidence drop
during “GFC”
• Profits have
remained flat,
confidence is shaky
• RBA has resumed
tightening cycle
• Next survey due in
September
Indicators to monitor in the future
• Institutional membership
– Fremantle Chamber of
Commerce
– Experience Perth
• Retail and commercial
space trends
• Housing affordability
• Value of non-residential
building applications
• People employed in
research and technical
services