Transcript Document

Building Superior Membership
and Accreditation Value
MAACBA Annual Meetig
New Brunswick, NJ
October 17, 2014
The challenge
…in a world of unprecedented change
Global business environment
Business & management practice
Higher education industry
Introduction
The mission
…to advance quality management
education worldwide through
Accreditation
Thought leadership
Value-added services
Introduction
AACSB in
Since 2009
+ 30%
2014
Members 1,436 ♦ 88 Countries
Educational 1,385
Corporate 51
+ 25%
Accredited 716 ♦ 48 Countries
+ 45%
Events 80 ♦ 20 Countries
Introduction
Reach of AACSB International
AACSB-accredited
members present
AACSB members
present
No AACSB members
present
Distribution of schools as of September 2, 2014.
Introduction
Amsterdam
2014
Tampa
1916/2004
Introduction
Singapore
2009
Building value through
globalization
Globalization and 2020
AACSB 2020
Recommend strategies and structures to
significantly increase AACSB’s achievement of
its global mission, providing for superior
membership advantage as well as quality
improvement and quality assurance services,
with a particular focus on emerging
economies.
Globalization and 2020
About AACSB 2020
> 15 members
- Co-chairs Santiago Iniguez & Mark Rice
> Process and methodology
- Global research
- International focus group meetings
- Threaded discussions
- Face-to-face 2020 meetings
Globalization and 2020
For AACSB, globalization has…
> Enhanced services and collaboration
> Increased knowledge and influence
> Provided additional scale and resources
2020 aims to build on initial success, leveraging
globalization to create superior membership and
accreditation value.
Globalization and 2020
2020 Themes
Developing recommendations that…
> Increase engagement
> Enhance value through regionalization
> Foster international collaboration
> Strengthen the brand
Globalization and 2020
2020 Timeline
2020 launched
2014
Initial Themes
Final Report
Global engagement & feedback 2015
Globalization and 2020
Building value through
accreditation
Accreditation
Leading through accreditation
Changing a culture
AACSB
Compliance > Innovation
Academic > Professional
Quality > Impact
Training and education
Communication
Learning
Accreditation
Implementing 2013 Standards
Training
Education
Communication
Learning
22 volunteer training events
570+ participants
40 accreditation seminar events
1,900+ participants
40+ feature articles
600+ web posts
12 early adopter schools
Accreditation
What have we learned so far…
Thinking broadly about impact
Supporting efforts to diversify faculty models
Revealing opportunities to improve accreditation
75%
Accreditation
2014-2015
Continuous Improvement Reviews
Investing in…
an accreditation management system
AACSB
Manage accreditation processes
Store vital information
Communicate among teams, committees, mentors & staff
Improve staff efficiency and documentation
Reduce burden to schools
Leverage for best practices
Accreditation
Helping schools with…
Financial models & strategies
AACSB
Changing market conditions
Declining public and institutional support
Opaque financial structures
Comparable data, tools, and information
Education – business schools and institutions
Accreditation support
Accreditation
Building the…
the marketing value of accreditation
AACSB
Focusing on distinctive missions
Increasing external visibility and recognition
Providing marketing support
Global digital marketing campaigns
Marketing platforms and lead generation
Broad education, communication, and media
Accreditation
Building value through
vision and leadership
Visioning initiative and CIME
The Process
Exploring
> Future roles of management in society
> Evolving expectations of management education
> Emerging opportunities for business schools
Engaging
> Higher and management education leaders
> Business and government leaders
> Students and alumni
Visioning initiative and CIME
The Timeline
Centennial
ICAM 2014
2014
ICAM 2016
ICAM 2015
2015
2016
Future roles of management in society
Evolving expectations of management education
Emerging opportunities for business schools
Visioning initiative and CIME
Engaging Business Practice
Business Practices Council (BPC)
> Created in 2013
> 9 business practitioners
> 4 academic leaders with business experience
A collaborative partnership of business and management
education to inform gaps between business school
graduates and employer needs, while supporting business
school innovation, engagement, and impact.
Visioning initiative and CIME
Bridging Two CEOs
President & CEO Position Description
> International experience; global outlook
> Demonstrated leadership capacity in diverse environments
> Knowledge of higher and management education
Timeline
> Position announcement – April 2014
> Finalists selected – November 2014
> New CEO announced – January 2015
Visioning initiative and CIME
Questions