Transcript PRESENTATION ON SONATA WATCHES

IIT
2009-10
PRESENTATION ON
SONATA WATCHES
TOPICS
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History
Market value of comapany
characteristics
Different types of models
Prices
Discount
Customer satisfaction
Goal
History
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Titan Watches was established in 1984 as a joint
venture between the TATA group and the Tamil
Nadu Industrial Corporation. The company is
instrumental in bringing about a quantum shift
in the watches market by manufacturing quartz
watches indigenously on par with international
standards.
The company also manufactures a brand of
watches called Sonata based on its deep
understanding of the segmentation of the watch
market.
Market value of company
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Associated with the Indian working class, the
Titan Sonata watches collection comprises of
both analog and digital watches.
Sonata is best company of watches.
In market people wants best watches of branded
company, sonata has approved it.
Sonata has wide range in different traditional
design for gents ands ladies.
The exclusive design are made with best quality
material.
Characteristics
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Sonata comes with the backing of being a
Tata product with five clear functional
attributes .
Affordability
Looks
1 Year Guarantee
Waterproof (up to 30m water resistant)
Durability.
Different types of models
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Recently, Titan Sonata watches has forayed into
the plastic watch arena as well. Here are some
of the Titan Sonata watches available in India:
Titan
Titan
Titan
Titan
Titan
Sonata
Sonata
Sonata
Sonata
Sonata
SF Watches
Yuva Collection
Gold Plated Watches
Delightful Duo Watches
Solid Steel Collection
Prices
Rs.835 800
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The Titan Sonata SF Watches are priced in
the band Rs 275-Rs 550 and targets the
youth segment in the age group of 16-20
years.
The collection start at Rs 395 in a leather
strap (gold plated case) and Rs 550 with a
gold plated metal strap (gold plated case).
Discount (scheme)
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Discount on Sonata watches
KOCHI: Sonata Watches is offering a 20
per cent discount during the Onam
season. The offer is valid till Octomber 6
for a variety of watches at the World of
Titan showrooms in over 550 designs.
Customer satisfaction
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The metal strap of the Sonata watches is a
big hit with the Indian working class men.
It is targeted at consumers seeking
durability and value, with a clear
positioning of "No compromise watch".
It is therefore known as "5 Ghadi ke
barabar" an equivalent for no-compromise
watch.
Goal
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Sonata is unquestionably the pride of India. With
a company logo which reads.
Be more, the watch makers are truly striving
towards being the best in the watch Industry.
Be it the imperial Regalia or the common man's
Sonata, the style quotient and sensibility which
are innate to Titan watches, remains intact.
THANK YOU