FILMWEB.NO

A Collaborate Audience Related Initiative

Amsterdam, June 23 – 2003 MEDIA Salles Seminar Kjell A. Orseth Managing Director Filmweb AS

Background

• Filmweb AS was established 31.07.97 as the Internet company of the Norwegian film and cinema industry • An extensive collaborate effort (industry ownership) • The company were to: • implement a film and cinema information service • to build a service for distribution of cinema tickets • to make extranet services for distribution of press material and for reporting purposes • earn money on selling ads on the portal – The base for the services was the new Internet technology

Visions

• Used to be very “product” oriented: – To develop and maintain electronic services for the Norwegian film- and cinema industry, its audience and customers – To create exciting and trustworthy services and to stimulate to increased interest in film and cinema • Our new vision is more “market” oriented: – We are to enhance the route to the film experience Technology Market

The Filmweb portal

• filmweb.no - launched the 30 th of March 1998 – Film portal and film community on the internet for: • Cinemas: Approximately 60 – all major players • Distributors of cinema film: All thirteen that are present in Norway • Distributors of video film: SF-Video and Sandrew Metronome • Film festivals: Four are included • Public bodies/organisations: Norwegian Film Distribution Companies Organisation, Film&Kino, Norwegian Exhibitors Managers Association, The Norwegian Film Institute and more – A total of about 90 partners • Filmweb.no is the most visited Internet portal within the Norwegian entertainment category (300.000 users pr. month)

Target group

• Target group for the portal – end consumer: – Primary target group: Film interested youth 15-25 (30) years – Secondary target group: “With children” – Secondary target group: “The Industry” – The portal does not exclude any group 15-25 With children The industry Filmweb

Norway – an interesting case

• Internet: • Availability - high • Use – high • Trust – high • Most main local markets are under-screened • 70% of the market available for ticket sale on the Internet • Industry policy: no booking on the Internet available (according to Norwegian legislation, cinema owners are not obliged to refund non used tickets)

20 000 000 18 000 000 16 000 000 14 000 000 12 000 000 10 000 000 8 000 000 6 000 000 4 000 000 2 000 000 0 Admissions 1 0 3 2 6 5 4 Annual frequency per capita Denmark Finland Iceland Norway Sweden Denmark Finland Iceland Norway Sweden

Norway – an interesting case

• The cinema consumer: – 90% uses Internet, 45% daily – 75% has an own e-mail address – 30% gather film information on the Internet – 25% gather program information on the Internet – 30% buys tickets on the Internet

How to develop a joint approach towards the audience?

The industry (Exhibitors & Distributors) CRM Tickets Filmweb Portal The audience Media Media server

Strategy

• The audience comes to the industry instead of the industry running after the audience • Joint efforts towards media to increase availability and coverage of film and cinema as entertainment Ditt Distrikt (Gule sider) Radio Tango TrondheimPuls FilmListen FilmGuiden

FILMWEB

FilmMagasinet Byguiden • Making a partnership with other Internet-based services to promote Filmweb and the cinema products • Being the Gatekeeper between the Audience and the Industry StavangerPuls TVNorge (tekst) BergenPuls SOL DB: på nettet

Filmweb v/1.0 launched 30.03-1998

Filmweb v/2.0 launched 15.01-2002

Filmweb v/2.1 launched 15.05-2003

filmweb.no – page views / month

Pages 3100000 2600000 2100000 1600000 1100000 600000 100000 ap r de s au g ap r de s au g ap r de s

The Filmweb Newsletter

The Filmweb Content System

• One of our key success factors • A collaborate solution for internet and web publishing (Content Engine) • All partners have their own website but they share most of the content in the databases (text and multimedia)

E-tickets

• Distribute tickets online for the largest cinemas in Norway • Now more than 1.300 transactions daily • So far distributed more than 1.600.000 tickets – value of EUR 13 million • Currently 20% of overall ticket sales for the largest cinemas!

160 000 140 000 120 000 100 000 80 000 60 000 40 000 20 000 0 ja n.

01 ma i sep ja n.

02 ma i sep ja n Internet Tickets p/m

E-ticket sales in Norway

1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 2000 2001 2002 Estimated 2003 Tickets sold 12,00 % 10,00 % 8,00 % 6,00 % 4,00 % 2,00 % 0,00 % 2001 2002 Estimated 2003 Share of total sale

12000 10000 8000 6000 4000 2000 0 ja n m ai se p ja n Hits per month

• wap.filmweb.no: launched in Nov-99 • Nice increase in use of portal, but only about 350 tickets pr. month • Filmweb is a member of a EU-sponsored consortium (Free-G) for further development of service

Filmweb Media Server

• media.filmweb.no

– Service launched March 2000 for media and public relation material such as stills, ads etc.

– Established with support from the industry and has proven to become a popular service with more than 700.000 downloads per month.

– Low development cost: app. EUR 90.000,- / yearly technical cost of maintaining EUR 45.000, – Increased availability of press material in general – Improved service level towards cinema, media and PR – Very cost effective – savings of EUR 1.500 pr. film

Filmweb Media Server v/2.0

Filmweb Report Server

• rapport.filmweb.no

– A sales (MPA) reporting system sponsored by the Norwegian Exhibitors association and the Film Distribution Companies Organisation – Goal: • Make a system where reports are generated directly based on electronic information from the cinemas ticketing systems or reporting through the web • Increased availability of reports and statistics for the entire industry – Service launched January 1st. 2003 – Currently 96% penetration

Filmweb Report Server v/1.0

Some advantages with the Filmweb-system

• Cost effective (sharing of infrastructure) • Critical mass of know how • Strong presence in the market • Market power towards non-industry players (i.e. the media, other portals)

The Internet • Gives us the tool for:

– Communicating with each single costumer to sensible price – Building strong customer databases – Analyzing customer behavior – Direct marketing – Loyalty building – Instant shopping

Further information:

• Please contact: Filmweb Kjell Arne Orseth E-mail: [email protected]

Tel: +47 21 50 48 02