TIANMA MICROELECTRONICS CO., LTD Marketing New Proprietary Color Technology From Tianma:

July, 2004 FULL PRESENTATION

Tianma - SFD – Features of new product SUPER FAST DISPLAY SFD -Super Fast Display is the fastest moving image color display technology, with vivid pictures and low power consumption. Superior over existing CSTN technology, SFD offers high data-reaction rates suitable for displaying full motion video and extraordinary clear image equivalent to TFT LCD. The power consumption is just as low as regular CSTN LCD.

Feature Highlights

Displays clear images and full motion video Over 20fps frame rate High data-reaction rates without after-image High contrast, low image flicker Low power consumption and competitive price, SFD is the best solution to substitute TFT LCD

Applications:

mobile phone, media player, automotive display, digital home appliance, etc.

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2004 Tianma Microelectronics

Tianma - SFD SUPER FAST DISPLAY

1. PLACE OF TIANMA’s SFD AMONG CSTN and TFT DISPLAYS 1.1 Market situation of color display industry CSTN and TFT LCD Occupied the color display market CSTN

   Advantages in low cost and low power consumption Long response time, not suitable to play fast moving picture Cannot meet the marked requirements for cameras, video games, video recorders

TFT LCD

 With higher display speed and better picture to meet the top consumers' requirements  Higher power consumption is not suitable for portable appliances  Long R&D and lead time cannot support its customer in fast changing market  Higher price goes beyond the customers expectation

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Tianma - SFD SUPER FAST DISPLAY

1.2 The launch of Tianma SFD Fly Dragon series of color display module

Innovation over existing CSTN LCD, SFD has high data-reaction rates and extraordinary clear image.

Meet the following requirements

      65536 colors clear, high quality display Fast moving images playing up to 30ftps/frame Movie and video playing, clear images without afterimage Equipped with a phenomenal million pixel digital CMOS camera, SFD will be easy to find a moving view and catch vivid images.

The power consumption is just as low as regular CSTN LCD, meets the requirement for portable appliance Low production cost

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Tianma - SFD Brightness comparison

SFD/TFT Regular CSTN

Color Comparison

SFD/TFT Regular CSTN

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SUPER FAST DISPLAY

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Tianma - SFD SUPER FAST DISPLAY

1.3 Advantages to TFT LCD

    Lower power consumption Lower production cost Lower tooling charge Shorter lead time

Material cost rate of Mobile phone

手机材料成本比例 19% 27% 70% 60% 50% 40% 30% 20% 10% 0%

Power consumption comparison SFD/CSTN TFT

81% SFD Other s 73% TFT Other s

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Tianma - SFD SUPER FAST DISPLAY

1.4 Significance of SFD

    Meet the market requirements for color display with fast response and moving picture playing function  Meet the needs of customers' to face the fast-changing consumption market Bring new competitive advantages to customers Provide the attractive products to end customers SFD's introduction is a huge step forward for the whole LCD industry

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SUPER FAST DISPLAY Tianma - SFD

2. The great market for SFD

2.1 Application of SFD

The application range of SFD will be wider because of its fast moving image and perfect display quality. It may be used in : Mobile Phone Media Player （ DVD ， VCD ， MP3 ） Automotive display Digital home appliance Security apparatus

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Tianma - SFD SUPER FAST DISPLAY

2.2 Market forecast of SFD

    Great demand increased from 2003 for mobile phones, digital home appliances and portable players etc.

The sales of LCD modules and other electronic parts increase sharply Market demand increase due to international electronic industry transfer to China 20% increase forecast for China electronics market in 2004

Market Forecast for small/medium LCD

25 (Unit : US$b) 20 15 10 5 0 Indus try Camera Portable dev ice Mobile 2002 1.14

0.858

3.392

4.004

2003 1.225

1.219

4.109

5.978

2004 1.314

1.339

5.202

6.781

2005 1.469

1.34

6.257

8.853

2006 1.622

1.447

7.354

10.636

2007 1.738

1.429

7.69

12.09

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Tianma - SFD SUPER FAST DISPLAY    For mobile phone market, 250 million units be sold in 2003, and the amount will increase in 2004 Based on data, 2.5G and 3G mobile phone has edged out 2G mobile Color display, digital camera, digital video recorders and video game consoles now have become must-haves for mobile phone.

Multi-functions mobiles varies in market Camera phone increases dramatically 多功能手 机需求图

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Tianma - SFD SUPER FAST DISPLAY    Multi-media and smart mobile phones will be the main trend in the market and enrich end users’ life and knowledge Others like automotive display, MP3, portable TV and computer will require high quality and fast response LCD to catch the development The outstanding playing quality and low cost will no doubt have a great market perspective

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SUPER FAST DISPLAY Tianma - SFD

3. SFD series

SFD Flying Dragon series

Part No FD150 (1.5") FD185 (1.85") FD570 (5.7") FD150C FD150N (1.5") FD185C FD185N (1.85")

SFD w/camera SFD w/camera

Technology Frame Rate Overall size

SFD 25 FPS 37.1×40.1/75.3×3.4 (1.5")

Viewing Area

28.87×28.87 22.96×16.48 (sub)

Pixel Resolution Color Back Light Sensor Resolution

128×128 65,536 White LED 1 B/L 2 way -- 96×64 (sub) 4,096 (sub)

M / P

3Q 2004 SFD 30 FPS 20 FPS 38.5×54.05×3.15

(1.85") 158.5×109.0×8.5

(5.7") 34.50×39.30

119.18×90.38

128×160 65,536 White LED -- 3Q 2004 SFD 320×240 65,536 CCFL (>2000Lux) -- 3Q 2004 25 FPS FD150 30FPS FD185 652×488= 318,176 Pixels 652×488= 318,176 Pixels 3Q 2004 3Q 2004

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Tianma - SFD SUPER FAST DISPLAY

Tianma will continuously develop SFD series to support the market

Continuous development of new products Digital camera SFD 1.9", 2.2" QCIF SFD 1.0" SFD Tianma Microelectronics

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