Transcript Enterprise Voice Marketing Plan and Budget

“How Does VoIP Impact Speech
Recognition?”
Scott Wieder
Director of Market
Development
August 8, 2006,
2:00pm - 3:30pm
Outline
 Convergence of data and voice
 Speech deployment with IP
 Standards
 The downside
 Cost of Ownership impact
Converged Infrastructure
Tomorrow
Today
Web
Database
Data Services
Consolidated
databases
Application logic
and database
Voice Infrastructure
Convergence Benefits
 Reduced capital and
operational costs
– Case study of 1,000 person firm
realized 20% savings per year
 Virtual workforce
– Allow calls to be routed
anywhere in the enterprise
 Add new applications
– Unified communications
– Real-time collaboration
Speech Deployment with IP
Monolithic
Distributed
Application
Server
Application
+
Speech
+
PBX
+
Telephony
IP Media
Server
IP-PBX
VoIP Gateway
Speech
Engine
Standards
 Setup
– SIP - setting up, changing, and terminating
multimedia sessions between devices
 Transport
– RTP - carries multimedia traffic over the
network
 Compression
– G.711 and G.729 - traditional phone service
and VoIP
 Speech Recognition
– MRCP - communicate with a speech engine
VoIP Blueprint for Speech
Directory
Assistance
Password
Reset
Applications
Servers
VoiceXML or
Speech Svr
Speech
Recognition
MRCP
Media Resource
Function
RTP
PSTN
SIP
Media
Gateway
Call Flow
App
MS
GW
SETUP
INVITE
INVITE
ASR
MRCP
REQUEST
CONNECT
200 OK
MS SDP
200 OK
MS SDP
RTP
RTP
BYE
DISCONNECT
MRCP ACK
BYE
END
SESSION
Speech Session
Telephony APIs vs. Markup Language
Telephony APIs
Dialog Markup
Language
Vendor independent and
portable
No
Yes
Familiar development tools
and fast time to market
No
Yes
Based on industry standards
No
Yes
Build on existing web content
and infrastructure
No
Yes
Separates business logic from
presentation layer
No
Yes
The Downside
 Network upgrades
– IP migration for existing PBX
– QoS support for speech traffic
– Limited IP services from telco
 Application rewrites
– Development environment changes
– API changes
 Evolving standards
– SIP support for Call Progress Analysis
– Multiple Codecs
Lower TCO with
reduced development and delivery
Vendor Specific Platforms
Services Cost
Application
Development Cost
Open Standards Platforms
Services Cost
Delivery Platform
Cost
Application
Development Cost
Delivery Platform Cost
Hardware Cost
Hardware Cost
Impact of VoIP on Speech
New
Traditional
PSTN
Telecom
VoIP
Separate
Infrastructure
Converged
Proprietary
Development
Open
Custom
Years
Applications
ROI
Packaged
Months
Summary
 Convergence
– Save money
– Add new applications
 Speech with VoIP
– Develop based on industry standards
– Improved ROI
 Stop by the Cantata booth # 508