Transcript Pat Doherty and Aisling Costello, Age Friendly Ireland

Focusing Business on the older
customer – Age Friendly
Ireland’s Approach
Pat Doherty & Aisling Costello
March 2015
Age Friendly Business
Age Friendly
Towns
National
Implementation
and Integration
Group
Older
Peoples
Councils
Chairpersons
Group
Older People Remaining At Home
Age
Friendly
Ireland
in Action
Programme
Coordinators
Support Networks
NGO Forum
Expert
Advisory
Group
Age Friendly Libraries
WHO, Age Friendly Cities and Communities
Programme in Ireland
• 2009: AFCC programme commenced: County Louth
• 2013: AFCC programme adopted by 16 of the 34 Local
Authorities
• 2014: Age Friendly Ireland hosted by Dublin City Council
• 2015: Programme adopted by all 31 Local Authorities
16 Cities & Counties
have;
• Consulted older
people
• Launched strategy and
action plan
• At implementation
stage
(Stage 4 - WHO)
24th February 2015
8 Cities & Counties
are;
• At advanced stage
of consultation
• Launching Strategies
in next 3 – 4 months
7 Cities & Counties
are;
• commencing process
of consultation
• To have completed this
process by end of 2015
(Stage 3 – WHO)
(Stage 1 & 2 – WHO)
Page 3
Setting the scene Hugh O
Connor
Business Recognition To Date
• Implemented in 13
towns
• 6-25 Businesses per
location
• Often emerges as
action from Age
Friendly Town
• 2014 Award – Cavan
Town
• Hotels, Banks, Local
Shops
Future plans
• Call for applications to
each county
• 4 towns supported
directly
• Learning network
with how to seminars
• 11 new towns, and
existing towns invited
Good Practice Examples
Louth: Local Chamber
run awards and events
annually
Kilkenny: Hotel gets
national coverage,
restaurant flyer
Dublin: Shopping
centres reduced centre
music, seating area
created
Dublin Survey showed
most money spent by
over 55’s in city centre
Skerries: includes
services as well as
retailers
Ballinasloe: town map
with services
identified, distributed
through local magazine
Cavan: Chamber won
National AF business
Programme Award
2014
Dublin Airport:
improved seats, signs
and accessibility
Becoming an Age Friendly Business Town
……….….. the Journey continues
1
SET UP
• Identify Key Resource
2
• Form Steering Group
• Find interested
businesses
• Business go through Four
Step process
– Champion
– Workshop
CONSULT
– Ask Older customers
• AFI present info session
4
ACT
– Develop actions
• Mystery Shopping
– Follow up survey
3
– Online database
PLAN
• Monitoring and evaluation
– Awards
•
Recognition and window
sticker
•
Promotion of scheme
•
Launch and present
certificates
July 15
7
Age Friendly Business - Ballinasloe
Age Friendly Workplaces
• Review of evidence and to develop a compendium
of appropriate age friendly workplace strategies
and practices to form a draft model
• To implement and test this age friendly work place
and model in three areas.
• To develop and implement an evidence informed
approach, set of guidelines and Age Friendly
Workplace Recognition from the results of the
pilot testing