Transcript J-LEC, INC. - Optimal Resume at KAPLAN UNIVERSITY

Team B- LaKeitra Brown, Jessica Izaguirre,
Elizabeth Jackson, Cornel Daniel Gherman

J-LEC Microcomputers, Inc
◦ Founded June 2012
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Firm Members
◦ Jessica Izaguirre—VP of Marketing
and Sales
◦ Elizabeth Jackson—VP of Human
Resources
◦ Cornel Daniel Gherman—VP of
Manufacturing
◦ LaKeitra Brown—VP of Accounting
and Finance

Mission
◦ “Our mission is to provide the highest
quality micro computers to those in the
mainstream market and those in the highend market. J-LEC Microcomputers, Inc. will
be the leader of the lowest price and
cutting-edge technology for high-end
micro computers. J-LEC Microcomputers,
Inc. will market to a large broad market
segment; while focusing on a small highend market segment. We will not only start
out on top, but we will maintain the lead
through aggressive marketing and
minimizing on our competition”
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Problem
◦ Becoming a
successful company
in the market while
maintaining
competitive
advantage.
Solution
◦ Developing and
aggressive strategy
and by trying to lead
the market.

Cultures/Values
◦ Quality of Product
and Service.
◦ Customer Focused.
◦ Working together as
a team.
◦ Providing Innovation.
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
Objectives
◦ Objective 1- Market presence (market share, sales volume...)
◦ Objective 2- Customer Satisfaction
◦ Objective 3- Quality Products and Services
◦ Objective 4- Profits (operating profit, net income...)
◦ Objective 5- Cash (ending cash position, cash flow from
operations...)
◦ Objective 6- shareholder value (earnings per share, net equity,
net equity per share...)
Financial Resources
◦ How will the funds be allocated?
 Option 1 Marketing
 Option 2 Research and Development
 Option 3 Manufacturing
 Option 4 Sales Channel
 Option 5 Human Resources


Presentation to Venture Capitalists
◦ Strong Workhorse Brand
◦ Competitive Pricing
◦ Good Employee Benefits
Feedback from Venture Capitalists
◦ Too much debt
◦ Demand not met
◦ Too risky
◦ No profit

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Market and Financial Performance
◦ Weak market and financial performance in the
market.
Decisions on business expansion based on ethics
and company value
J-LEC definitely plans to expand the business
Competitor Analysis

Who is the Competition?
 QTI
 Vanderfol
 MCAGS

Business Strategy and Performance
◦
◦
◦
◦
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Increase fixed capacity
Develop a brand that markets like
Keep morale high among workers
Increase demand
Financial and Market Performance
◦
◦
◦
◦
Invest in the future
Keep debt minimal
Keep costs down
Make more profit
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Process for assigning initial roles and
responsibilities
◦ Work and educational experience
Lessons learned
◦ Listen to customers
Changes made along the way to ensure that the
team operated in a highly effective fashion
◦ Group decisions
Impact of those changes
◦ Increase in performance
◦ Changes in market conditions impacting growth
plans

SWOT Analysis
Weaknesses
Strengths
•Market Performance
•Marketing Effectiveness
•Investment in future
•Human Resource
Management
•Asset Management
Opportunities
•Marketing Effectiveness
•Investment in future
•Human Resource
Management
•Increased Sales Force
•Asset Management
•Financial Performance
•Investment in Future
•Wealth
•Asset Management
•Financial Management
Market
Threats
•Aggressive
Advertising
•Aggressive Pricing
•Attention to detail
when dealing with
customers
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Business strategy, marketing, manufacturing, sales channel,
financial
◦ More dynamic, focus on a competitive strategy, performance
trends
◦ Marketing aggressiveness, possible target markets, levels of
threat, brand performance
◦ New, more aggressive manufacturing strategy, high-volume lowcost manufacturing
◦ Aggressive sales channel strategy, widespread distribution
◦ Financial leverage, prudent cash management
Organizational structure
◦ Growth
◦ Performance
Additional expansion markets
◦ Sales channels
◦ Factory
Tactical Plan
Segments Targeted
Sales Offices Opened
Sales Office Expense
Web Centers Opened
Web Center Expense
Number of New Brands
Names of New Brands
Quarter 1
Workhorse; Mercedes;
Paris;
260,000
Quarter 2
Workhorse; Mercedes;
New York;
400,000
0
2
Mustang PC; Luxury PC;
0
0
Brands for Sale & Price
Brand Feature R&D Projects
Brand Feature R&D Expense
Advertising Budget
Web Marketing Budget
Factory Worker Compensation
Average Sales Person Compensation
Number of Office Sales People
Unit Demand per Office Sales Person
Number of Web Sales People
Unit Demand per Web Sales Person
Projected Demand
Average Selling Price
Sales Force Salaries
Cost to Hire New Sales People
Total Sales Force Expense
Projected Revenue
Addition to Fixed Capacity
New Investment in Fixed Capacity
Available Fixed Capacity
Starting Inventory
Planned Production Volume
Available Inventory
Projected Ending Inventory
% Lost Capacity Due to Employee Morale
Operating Capacity to Satisfy Planned
Production
Average Unit Production Cost
Total Production Cost
Total R&D Cost
Conventional Bank Loans
Emergency Loan
Total Debt Level
Equity Investment
Total Assets
Actual Unit Sales for Quarter
Projected Demand
Actual Unit Demand for Quarter
Projected Revenue
Actual Revenue
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
3,250
1,100,000
0
0
0
0
0
Quarter 3
Workhorse; Mercedes;
240,000
World Market;
200,000
2
Stallion; Luxury 2;
Mustang PC 2800; Luxury PC 4600;
Stallion 3500; Luxury 2 5000;
0
159,545
0
25,918
38,877
5
14
0
0
70
3,700
48,597
38,192
86,789
259,000
1,625
600,000
3,250
0
2,301
2,301
2,230
0
212,114
0
39,766
51,364
14
93
0
0
1,302
4,250
179,776
75,081
254,857
5,533,500
1,625
600,000
4,875
0
4,041
4,041
2,740
Quarter 4
Quarter 5 Quarter 6
Workhorse; Mercedes; Traveler;
240,000
0
0
160,000
1
Explorer;
Stallion 2700; Luxury 2 4250; Explorer
3100;
Office software-word, spreadsheets new release; Ultra high performance
power/speed;
1,852,488
376,889
21,000
40,429
51,696
14
500
3
250
7,750
3,350
219,708
21,225
240,933
25,962,500
0
0
6,500
2,740
5,396
8,136
386
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
6,500
386
0
386
386
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
6,500
386
0
386
386
30
29
17
17
0
0
0
0
0
120,000
0
0
0
2,000,000
1,623,375
3,241
1,160
2,670,022
0
0
3,291,861
3,291,861
3,000,000
5,072,738
4,869
1,534
6,197,446
120,000
0
3,985,670
3,985,670
4,000,000
6,422,010
6,501
1,483
8,002,268
1,912,488
0
3,985,670
3,985,670
4,000,000
19,522,577
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
71
70
71
259,000
218,600
1,301
1,302
1,301
5,533,500
5,245,000
0
7,750
0
25,962,500
0
0
0
0
0
0
0
0
0
0
0