Transcript Document

Flight 60
Competitive Landscape
March 31st, 2011
Flight Medical Confidential
Content
Flight 60 positioning
Competitors overview and analysis
Key selling points
Accessories and Disposables
Flight Medical Confidential
Mechanical Ventilation Market
Emergency
Preparedness
High
Volume
High
End
Low cost
Transport
Gas
Powered
Acute
High
End
Independency
ED
ICU
Stepdown
Post-Acute
Rehab
Features-rich
Long-term Home
Care
Ease of Use
3
Flight 60 Positioning
Emergency
Preparedness
High
Volume
High
End
Transport
Gas
Powered
Acute
High
End
ED
ICU
Stepdown
Post-Acute
Rehab
Long-term Home
Care
Flight 60 Competitiveness Legend:
Incompatible
Very
Competitive
4
Key Competitors
Flight 60
HT 70
LTV 1200 Trilogy 200 iVENT 101
Flight Medical Confidential
PB 560
Elisee 150
Inferior
Competitive Analysis
Criteria
Flight
60
HT
70
LTV
1200
Trilogy
200
Independency
Features-rich
Ease of use
Cost of ownership
Flight Medical Confidential
Comparable
Superior
iVENT
101
PB
560
Elisee
150
Inferior
Competitive Analysis
Criteria
Flight
60
HT
70
LTV
1200
Trilogy
200
Independency
Flight Medical Confidential
Comparable
Superior
iVENT
101
PB
560
Elisee
150
Inferior
Competitive Analysis
Criteria
Flight
60
HT
70
LTV
1200
Trilogy
200
Independency
Features-rich
Flight Medical Confidential
Comparable
Superior
iVENT
101
PB
560
Elisee
150
Inferior
Competitive Analysis
Criteria
Flight
60
HT
70
LTV
1200
Trilogy
200
Independency
Features-rich
Ease of use
Flight Medical Confidential
Comparable
Superior
iVENT
101
PB
560
Elisee
150
Inferior
Competitive Analysis
Criteria
Flight
60
HT
70
LTV
1200
Trilogy
200
Independency
Features-rich
Ease of use
Cost of ownership
Flight 60’s compelling product offering
Flight Medical Confidential
Comparable
Superior
iVENT
101
PB
560
Elisee
150
Competition - Summary
Flight 60 has a winning combination of characteristics
which make it optimal for all-purpose ventilation
needs:
The most independent ventilator in the market
Wide variety of ventilation capabilities
Easy to use
Cost effective solution
11
Flight 60 - Selling Points
Flight 60 is a new & modern ventilator preserving the qualities of
the HT 50 and much more
Flight medical has long last history of developing and
manufacturing reliable portable ventilators
Over 15,000 HT 50 ventilators deployed worldwide with excellent reputation
10 years of market support & service for life supporting equipment
Flight medical is a trustworthy and attentive manufacturer
Fast to respond to customers’ needs and capable of quick implementations
of changes and customization
12
Flight 60 Variety of Accessories
Mobile stand with mounting rails
Air / Oxygen Entrainment Mixer (50 psi) for high pressure
Oxygen Blending Bag Kit (1L) for low pressure oxygen
12-30 VDC power cord (including automobile lighter plug)
Reusable and Single Use Patient Circuit
– combination of generic and proprietary components
Possibility for customized mounting accessories (wheelchair, etc.)
13
Recurring Business Opportunity
Continuous revenue stream from Flight 60’s accessories, disposables &
maintenance:
Compressor replacement – 15,000 hours
Single use patient circuit – per patient
O2 Sensor replacement – 2 years
Battery replacement – 1 year
Reusable Patient circuit – 1 year or 20 cleaning cycles
Inlet filter replacement
Additional accessories
Flight Medical Confidential
14
Thank you
www.flight-medical.com
Flight 60 / HT50 Key Differences
HT50
Flight 60
7.3 kg
6.3Kg
Up to 10 hrs
Up to 12 hrs


fixed
5 selectable levels
O2 Monitoring


Measured exhaled volume


Square
Square or Descending
Single only
Single or Dual
Touch screen


Pre-set ventilation
prescriptions
NA
5
Graphical Monitoring*


Every 10,000 hrs
Every 15,000 hrs


Weight
Transportability
Battery life
Hot Swap
Rise profile
Functionality
Flow waveform
Single / Dual limb*
Ease of use
Cost of Ownership
Preventive Maintenance
Remote monitoring*
* Not yet approved for marketing in the US
Flight Medical Confidential
16
Inferior
Comparable
Independency
Superior
Flight
60
HT
70
LTV
1200
Trilogy
200
iVENT
101
PB
560
Elisee
150
Light Weight
6.3
7.8
6.5
5
5.2
4.5
4.8
Battery lifetime
12
10
1
8
4
11
6-8
30 mins
External
battery
Only
low
Only
low
Criteria
Hot swap capability
Low & High O2
External
battery
Only
low
Overall Grade
Flight Medical Confidential
Inferior
Comparable
Features-Rich
Criteria
AC/SIM/SPONT/CPAP
Flow sensor
Flow triggering
Variable rise time
Flow waveforms
Backup ventilation
O2 monitoring
Dual limb
Overall Grade
Flight
60
HT
70
Superior
LTV
1200
Trilogy
200
iVENT
101
PB
560
Elisee
150
Inferior
Comparable
Ease of Use
Criteria
Superior
Flight
60
HT
70
LTV
1200
Trilogy
200
5
3
3 (fixed)
2
iVENT
101
PB
560
Elisee
150
1
2
Big display touch
screen
Intuitive
Drill down menus
Preset prescriptions
Graphics display*
Overall Grade
* Not yet approved for marketing in the US
Flight Medical Confidential
Inferior
Comparable
Cost of Ownership
Criteria
Flight
60
HT
70
LTV
1200
Superior
Trilogy
200
Energy consumption
Oxygen consumption
Reliability
Maintenance
Price for distributors
Overall Grade
Flight Medical Confidential
iVENT
101
PB
560
Elisee
150